0:00product comparison split screen The scene features a vertical split-screen comparison presented against a clean, bright, off-white or light beige background. At the top, large, bold black text reads: "pela" on the left, "vs." in the center, and "generic phone case" on the right, clearly setting up the comparative nature of the content. The left panel shows a close-up of a person's hand, subtly hinting at a male individual through visible arm hair, holding an iPhone that is encased in various Pela phone cases, which rapidly cycle through different designs. The hand is positioned slightly below the vertical center of the left panel, holding the phone upright. The background behind the hand is a softly blurred, warm-toned interior, suggesting an indoor setting. The right panel maintains a static display of a plain, matte black, generic-looking phone case for an iPhone, also presented vertically against the identical light beige background of the main frame. Below these visual elements, two columns of pill-shaped text bubbles highlight key features and differentiators. The left column, under "pela," lists: "PREMIUM MATERIAL, SOFT TO TOUCH β¨", "$500 SCREEN PROTECTION GUARANTEE π‘οΈ", and "MADE IN CANADA π¨π¦". The right column, under "generic phone case," counters with: "MADE OF CHEAP PLASTIC π‘", "NO SCREEN PROTECTION GUARANTEE π€·ββοΈ", and "MADE IN CHINA π¨π³". The "pela" logo is prominently displayed in black text at the very bottom center of the screen. Throughout the 6-second duration, the Pela cases on the left side dynamically change, showcasing a solid olive green, a black case with a retro cassette tape design, a light case with a vibrant abstract pattern, a cream case with a delicate floral design, a white case with colorful fruit and vegetable illustrations, and finally a solid dark grey/black case. The lighting is consistently bright and even, ensuring all text and product details are clearly visible. The overall color palette is clean and modern, emphasizing the contrast between the innovative Pela products and the standard generic offering.