0:00product unboxing intro A close-up, slightly high-angle shot focuses on a person's hands delicately pulling apart the red plastic packaging of a Bobo's PB&Js Strawberry oat bar. The hands are fair-skinned, adorned with subtle rings on the fingers. The background is a blurred, warm-toned, light brown or cream-colored knitted sweater. The lighting is soft and even, highlighting the textured surface of the product and the hands. The primary colors are the vibrant red of the packaging and the golden-brown of the oat bar. White sans-serif text "THE CHILDHOOD CLASSIC" is overlaid in the center of the frame.
This close-up shot continues the action from the previous scene, with the same fair-skinned hands now fully revealing the golden-brown Bobo's PB&Js Strawberry oat bar from its bright red wrapper. One hand holds the product packaging, while the other hand holds the exposed oat bar. The background remains the soft, warm-toned knitted sweater, now slightly more in focus, showing its textured weave. The lighting is consistent, providing a gentle glow that emphasizes the product's natural appearance. The dominant colors are red from the wrapper, golden-brown from the oat bar, and the cream/brown of the sweater. The white sans-serif text "THE CHILDHOOD CLASSIC" persists in the center of the frame, linking this moment to the initial hook.
0:02woman eating reaction A medium close-up shot of a woman, framed from the chest up, as she takes a bite of the Bobo's PB&Js oat bar. Her eyes are closed in apparent enjoyment, and her facial expression suggests deep contentment and satisfaction. She has long, dark brown hair that cascades over her shoulders and is wearing a rust-colored, possibly knitted, button-up cardigan over a lighter, neutral-toned top. Subtle gold hoop earrings and a single gold ring on her left ring finger are visible. The background is softly blurred, showing warm, ambient indoor lighting, suggesting a cozy home setting. The white sans-serif text "FOR KIDS BIG AND SMALL" appears at the bottom center of the frame, emphasizing the product's universal appeal.
0:04product reveal filling An extreme close-up shot focuses on a pair of fair-skinned hands holding a Bobo's PB&Js oat bar, which has been broken perfectly in half to reveal its vibrant red strawberry jam filling. The rough, wholesome texture of the oat crust and the gooey, fruit-filled center are clearly visible, creating a mouth-watering visual. Small, stylized white dash lines radiate outwards from the broken bar, suggesting an illustrative effect to highlight the interior. The background is a soft, blurred brown, possibly a knitted sweater or blanket, reinforcing a cozy, natural setting. The lighting is bright and direct, expertly highlighting the intricate details and contrasting textures of the product. White sans-serif text "THE CLASSIC PB&J, REIMAGINED" is prominently displayed at the bottom of the frame.
0:06woman unboxing box A medium shot features a woman with long, blonde hair, smiling brightly and genuinely at the camera. She is wearing a lavender or light purple short-sleeved blouse with intricate embroidered or cut-out details on the sleeves. She is positioned behind a large, plain brown cardboard shipping box, from which she is enthusiastically pulling out a colorful retail box of Bobo's PB&Js. The background shows a modern kitchen or dining area with light grey walls, a framed picture hanging on the wall, and a glimpse of an open doorway leading to another room. A speckled grey countertop is also visible. The lighting is bright and even, creating a cheerful and inviting atmosphere. White sans-serif text "SOFT BAKED" is overlaid at the top center of the frame.
0:08two products outdoors A close-up, slightly high-angle shot focuses on a person's fair-skinned hand holding two individual Bobo's PB&Js oat bar packages: one purple (Grape flavor) and one red (Strawberry flavor). The packages are held vertically, side-by-side, showcasing their distinct colors and branding. The hand has neatly kept fingernails. The background is a softly blurred outdoor scene dominated by vibrant green trees and lush foliage, suggesting a natural, healthy, and possibly park-like environment. The lighting is natural and bright, indicative of a clear, sunny day, enhancing the fresh and wholesome feel. White sans-serif text "WITH 100%. WHOLE GRAIN OATS" is positioned in the middle of the frame, highlighting a key ingredient.
0:09product presentation sweater A close-up, slightly high-angle shot showcasing a person's fair-skinned hands. One hand holds the vibrant red Bobo's PB&Js Strawberry oat bar package, while the other hand gracefully presents an exposed, round golden-brown oat bar, similar to the initial scenes but against a different, cozy sweater background. The background is a blurred, richly textured, warm reddish-brown knitted sweater, creating a comforting and inviting backdrop. The lighting is soft and warm, casting gentle shadows and highlights, which contributes to an overall cozy and appealing feel. White sans-serif text "REAL INGREDIENTS, ANYTIME, ANYWHERE" is overlaid at the bottom of the frame, emphasizing the product's convenience and quality ingredients.
0:11toddler grabbing product A medium shot captures a young toddler, appearing to be around 2-3 years old, with shoulder-length blonde hair, intently reaching into a Bobo's PB&Js retail box placed on a modern kitchen countertop. The toddler is wearing a blue and black striped long-sleeved top, possibly an athletic jacket. The background depicts a contemporary home interior, with a light grey wall and a glimpse of a functional home office area (featuring a desk, office chair, and computer monitor) in the mid-distance. The lighting is bright and ambient, typical of an indoor home setting, creating a clear and inviting scene. White sans-serif text "A MESS-FREE TWIST ON CLASSIC PB&J" is overlaid at the bottom, highlighting a key benefit.
0:13close up grape filling An extreme close-up shot intensely focuses on a pair of fair-skinned hands holding a broken Bobo's PB&Js oat bar, clearly revealing its luscious, dark purple grape jam filling. The rough, wholesome, oat-textured surface of the bar is highly prominent, contrasting with the deep, rich color and glossy texture of the jam inside. The background is a softly blurred purple individual package, undoubtedly the Grape flavor packaging, providing context. The lighting is bright and focused, expertly emphasizing the product's intricate details and inviting interior. White sans-serif text "A MESS-FREE TWIST ON CLASSIC PB&J" is overlaid at the bottom of the frame.
0:15girl eating stroller A medium close-up shot captures a young girl, approximately 3-5 years old, with curly brown hair adorned with a silver bow, sitting comfortably in a black stroller. She is wearing a dark green long-sleeved shirt patterned with small black stars. She is enthusiastically taking a large bite from a Bobo's PB&Js oat bar, which is still partially encased in its purple wrapper. Another toddler, likely a boy, is visible in the blurred background of the stroller, sitting behind her. The setting appears to be an indoor public space, possibly a mall or waiting area, with grey flooring visible. The lighting is ambient and functional, clearly illuminating the children. White sans-serif text "A MESS-FREE TWIST ON CLASSIC PB&J" is overlaid at the bottom, reinforcing the product's convenience.
0:16mom child selfie eating A dynamic, low-angle selfie-style shot captures a woman and a young boy, appearing to be a mother and child, both enjoying Bobo's PB&Js oat bars. The woman, with blonde hair styled in an updo and wearing fashionable cat-eye sunglasses and a crisp white collared shirt, is holding a red-packaged bar. The boy, with short, light brown hair and striking blue eyes, wearing a white t-shirt with playful black panda bears, is holding a partially eaten oat bar. Both are looking directly towards the camera, the boy with a slight, sweet smile. The bright blue sky with scattered white clouds forms the natural and expansive background, indicating a sunny outdoor setting. White sans-serif text "MADE WITH LOVE" is overlaid at the bottom, conveying a heartwarming message.
0:17girl eating porch A medium full shot of a young girl, approximately 6-8 years old, with long, wavy brown hair, sitting casually on concrete steps in front of a dark brown residential front door. She is wearing a simple green t-shirt and bright yellow shorts, exuding a playful, childlike vibe. To her left, on the step, is a vibrant green bento-style lunchbox containing fruit and another Bobo's bar. To her right, a retail box of Bobo's PB&Js (strawberry and grape flavors) is prominently displayed. She holds a purple-packaged Bobo's bar in one hand and takes a bite from an unwrapped bar in the other, smiling genuinely and engagingly at the camera. The setting is an outdoor porch, suggesting everyday life. The lighting is bright and natural, indicating daylight. White sans-serif text "TASTE PB&J" is overlaid at the bottom, providing a direct call to experience the product.
0:20end card call to action An animated graphic end card unfolds on a vibrant, solid purple background. In the upper center, large white sans-serif text reads "THE BOBOS WAY" with the second "O" in "BOBOS" uniquely forming a heart shape, emphasizing the brand's care. Directly below this, "SHOP NOW" appears in smaller, clear white sans-serif text, serving as a direct call to action. In the lower right corner, a purple Bobo's PB&Js Grape oat bar package is angled diagonally, creating visual interest. A half-eaten golden-brown oat bar floats above it in the upper left, showcasing the product's appealing interior. The lighting is flat and illustrative, creating a clean, modern aesthetic. The overall design is bright, consistent with the brand's color palette, and clearly guides the viewer to the next step.
