0:00intro problem setup A medium shot frames a woman standing in what appears to be a brightly lit hallway or living room. The background includes framed pictures on a light-colored wall and a glimpse into another room with a sofa and natural light. She holds a royal blue gift box with a white ribbon and logo on its lid in her left hand, positioned at waist height. The woman wears a white and purple checkered sweater and ripped blue jeans. Her facial expression is animated as she speaks directly to the camera, with a slight tilt of her head. Overhead lighting provides even illumination. The dominant colors are the bright white walls, the woman's purple and white sweater, and the blue gift box. On-screen text, 'Can't make it to your', is centrally placed over her chest.
0:02product close up cookie A close-up shot focuses on a dark chocolate cookie with visible lighter-colored chips (possibly peanut butter or white chocolate) being gently pulled apart by two hands, revealing its soft, gooey interior. The cookie has a rough, artisanal texture. The hands have bright pink nail polish, matching the host's. The background is a warm, wooden cutting board or table surface, providing a natural and inviting aesthetic. The lighting is soft and warm, highlighting the texture of the cookie and the glisten of its moist center. On-screen text, 'still want to let them know you care.', appears in the middle of the frame.
0:03talking head gifts discussion The scene returns to a medium shot of the female host, positioned centrally in the frame. She stands in the same well-lit hallway, with framed artwork on the wall behind her and a view into the living room beyond. She is actively speaking and gesturing with both hands, conveying enthusiasm. Her expression is bright and engaging, maintaining direct eye contact with the camera. The white and purple checkered sweater and ripped blue jeans remain her attire. The lighting is consistent, casting soft shadows. The overall color palette is bright and welcoming, with neutral walls contrasting the vibrant sweater. On-screen text dynamically changes as she speaks: 'Send them this.', 'I love', 'giving unique and', 'special gifts.', 'I want to give', 'something cozy', 'and inviting', 'and something', 'special.'
0:10doorstep delivery A wide shot shows the woman in the same white and purple checkered sweater and ripped jeans, crouching down in a doorway. She is reaching for the blue gift box that is resting on a patterned doormat with a house design. The doorway has a light-colored frame and a glass-paneled wooden door. The floor leading up to the door is brick. The background extends into the house, showing a hallway. The lighting is natural and bright, suggesting daylight. The scene conveys a sense of receiving or delivering a package. On-screen text reads, 'The Levain Celebration Bundle has all the perfect housewarming gift'.
0:13unboxing plushie reveal A medium shot features the woman holding the open royal blue gift box at chest level. The inside of the lid has a stylized drawing of city buildings. She gestures with her right hand towards the contents while speaking to the camera with an engaging smile. Inside the box, a small, green succulent-shaped plush toy is visible, as well as wrapped cookies. The background is the same hallway with framed pictures, indicating a home setting. The lighting is soft and even. The color palette includes the vibrant blue of the box, the green of the plushie, and the woman's purple and white sweater. On-screen text appears: 'in one package.', followed by 'A plant', and then 'they can't kill.'
A tight close-up focuses on a small, adorable succulent plush toy. The plushie has a blue textured pot-like base with small, floppy brown 'legs' dangling from the bottom. It features two black button eyes and an embroidered black smiling mouth. Green, soft, leaf-like shapes form the 'plant' part of the plushie. The background is softly blurred, showing a light-colored countertop or surface, possibly granite, with a hint of warm light in the distance. The lighting is soft, emphasizing the plushie's textures and friendly features. The dominant colors are the blue of the pot, green of the leaves, and brown of the legs. On-screen text, 'It's a really cute plushie. They can stick', is shown.
0:20woman and plushie interaction A medium shot captures the woman, seen from a side angle, leaning against a light-colored kitchen counter. She wears a white patterned top, differing from her previous checkered sweater, suggesting a slight costume change or different day. Her dark hair flows over her shoulder. She holds the small blue and green succulent plushie close to her left cheek, smiling warmly and closing her eyes slightly, conveying affection. In the background, a lit candle sits on the granite countertop, along with other kitchen decor like framed pictures and a macrame wall hanging. The lighting is bright and airy. The color palette includes the light white of her top, the warm tones of the wooden cabinets in the background, and the blue/green of the plushie. On-screen text continues, 'on their window or anywhere in the house and they don't have to worry about watering it.'
0:23unboxing candle reveal A medium shot shows the woman back in her white and purple checkered sweater and ripped jeans, holding the open royal blue gift box. Her expression is enthusiastic. With her right hand, she presents a beige or light brown candle in a jar, holding it up for the camera to see. The inside of the box lid, with its city illustration, is visible, along with the other contents. The background is the familiar hallway with framed pictures. The lighting is consistent and bright. The colors are dominated by the blue box, the white/purple sweater, and the neutral-toned candle. On-screen text reads, 'A luxurious candle.'
0:24woman smelling candle A medium shot from a side angle shows the woman in a white patterned top, again at the kitchen counter. She holds the beige candle up to her nose, inhaling deeply with a satisfied expression, her eyes closed in enjoyment. The countertop is granite, and the background features warm wooden cabinets and a variety of kitchen decor, including pictures on the wall. The lighting is bright and clear, highlighting the detail of the candle. The color palette includes the white of her top, the natural wood tones, and the warm glow of the existing lit candle in the background. On-screen text reads, 'It smells so good.'
0:26woman lighting candle A medium close-up shows the woman at the kitchen counter, dressed in the white patterned top. Her hands are in the foreground, using a long lighter to ignite the wick of the candle. Her gaze is focused downwards on the candle as it lights up, emitting a small flame. The background shows the same kitchen countertop, wooden cabinets, and a white appliance. The lighting is bright and focused on the action. The colors are warm, with the glow of the flame, the natural wood, and the white top. On-screen text appears: 'Who doesn't want', 'a good fresh', 'new smell', 'for a brand new house.'
0:29unboxing cookies reveal The scene switches back to a medium shot of the woman in the white and purple checkered sweater and ripped jeans, holding the open royal blue gift box. She enthusiastically presents a clear cellophane bag filled with several large, chunky cookies, holding it in her right hand. The branded interior of the box lid is visible. She looks and speaks directly to the camera with a wide, happy smile. The background is the familiar hallway with framed pictures. The lighting is bright and even. The colors are vibrant, featuring the blue of the box, the purple/white of her sweater, and the rich brown tones of the cookies. On-screen text states, 'Four ooey gooey cookies'.
0:31woman baking cookies A wide shot shows the woman, now in the white and purple checkered sweater, standing in a well-appointed kitchen. She is bent over, placing a baking sheet with several cookies into a black electric oven. The kitchen features warm wooden cabinets, granite countertops, and a stainless steel microwave above the oven. Decorative items, such as a large domino piece and wooden cutting boards, are visible on the counter. The lighting is bright and functional. The color palette is warm, with the wood tones, the white and purple of her sweater, and the stainless steel of the appliances. On-screen text reads, 'and it'll immediately set a cozy and delicious mood.'
0:34talking head cookies benefit A medium shot returns to the woman in the white and purple checkered sweater and ripped jeans, holding the open royal blue gift box and a bag of cookies. She smiles broadly and speaks directly to the camera, emphasizing the benefits of the cookies. The branded interior of the box and the cookies are clearly visible. The background is the familiar hallway with framed pictures. The lighting is consistent, bright, and flattering. The color palette remains vibrant with the blue, purple, and white tones. On-screen text changes from 'You can get that fresh baked cookie smell on your home' to 'right away.' and then 'Levain is perfect'.
0:38product close up cookie reprise A tight close-up shot reiterates the visual of a dark chocolate cookie with lighter-colored chips (peanut butter or white chocolate) being pulled apart by two hands, revealing its soft, rich, and gooey interior. The cookie's artisanal texture and moistness are prominent. The hands have bright pink nail polish, identical to previous shots. The background is a warm, wooden surface, likely a cutting board. The lighting is soft and warm, enhancing the cookie's texture and appeal. On-screen text, 'for anyone who loves sweets. The cookies are baked fresh', is visible.
0:41talking head confident statement A medium shot of the woman in the white and purple checkered sweater and ripped jeans. She holds the open royal blue gift box with the clear bag of cookies still inside. She gestures with her free hand as she speaks to the camera, maintaining a confident and engaging expression. The background shows the familiar hallway and framed artwork. The lighting is bright and natural. The colors of her sweater and the blue box remain prominent. On-screen text states, 'and made by hand. I am so confident'.
0:43box contents close up A top-down close-up shot peers inside the open royal blue gift box. The white interior lid features a blue illustration of city buildings and the text 'NYC's Favorite Cookies'. Neatly arranged inside are a clear cellophane bag containing several large cookies, the blue and green succulent plushie, and the neutral-toned candle in its jar. The items are nestled on white tissue paper or packing material. The lighting is bright and even, highlighting the products. The dominant colors are the royal blue of the box, the white of the interior, and the natural colors of the products. On-screen text reads, 'that your friends and family will absolutely love this gift.'
0:47talking head final pitch A medium shot of the woman, still in her white and purple checkered sweater and ripped jeans, holding the open royal blue gift box with the clear bag of cookies inside. She smiles warmly and speaks directly to the camera, emphasizing the universal appeal of cookies. The branded interior of the box and the cookies are visible. The background is the familiar hallway and framed artwork. The lighting is bright and consistent. The vibrant colors of her sweater and the box remain prominent. On-screen text appears: 'And who doesn't love cookies.'
0:48final call to action A close-up shot frames the woman's face as she speaks directly to the camera, holding the clear bag of cookies up near her chest. She smiles broadly and her eyes sparkle, conveying genuine happiness and excitement. Her dark brown hair frames her face, and her bright pink nail polish is visible on her fingers gripping the cookie bag. The background is softly blurred, showing a warm, neutral-colored wall and a hint of a bed frame, suggesting a bedroom or cozy personal space. The lighting is soft and flattering, emphasizing her facial features. The dominant colors are her dark hair, the warm background, and the brown tones of the cookies. On-screen text acts as a clear call to action: 'Get your loved ones the Celebration Bundle, they'll love it! Learn more at LevainBakery.com!'
