0:00man talking product introduction The scene opens with a medium shot of a male in a bathroom, looking directly into a mirror, which serves as the camera's perspective. He has short, dark, textured hair, a neatly trimmed beard, and is wearing a plain, light brown short-sleeved t-shirt. The background is a simple, muted grey wall with a faint reflection of what appears to be a towel rack behind him. An Instagram comment overlay is visible in the upper left quadrant of the screen, asking 'Do you put it on right after a shower?'. Text overlays appear sequentially at the bottom of the screen, starting with 'So this is one', then 'most common questions', and 'I get on'. He holds his index finger up as if making a point, then his hands come together, showing a small white circular product container. The lighting is even and soft, coming from the front, illuminating his face and casting minimal shadows. The overall color palette is neutral and earthy. He is speaking directly to the camera, explaining the product and addressing a common question.
0:05man wiping face with towel The scene changes to a medium shot of the same male character, now wearing the same light brown t-shirt. He is shown wiping his face with a soft, light grey or white towel, covering his nose and mouth, as if having just exited a shower. His eyes are closed, conveying a sense of refreshing comfort. The background remains the muted grey bathroom wall, reflecting typical indoor lighting. The shot is stable, maintaining a clear focus on the man's action. The color palette is consistent with the previous scene, featuring subdued, natural tones. There are no text overlays or graphics in this brief segment, focusing solely on the action of post-shower refreshment.
0:06man adjusting hair after shower This scene presents a medium shot of the male in the same bathroom setting, still looking into the mirror. He briefly lifts his light brown t-shirt to reveal his toned abdomen, then quickly adjusts his rumpled, wet dark hair with both hands, running his fingers through it to style it. The grey wall background remains consistent. The lighting is soft and even. A text overlay appears at the bottom left, stating 'nice and refreshed,'. His movements are fluid and natural, emphasizing the routine of preparing his hair after a shower. The framing keeps him centered, highlighting his actions and the texture of his hair, which appears slightly damp.
0:08product label showcase The camera transitions to a close-up shot focused on the product container, held in the hands of the male subject. His face and upper body are out of focus in the background, visible as a blurred silhouette, maintaining the grey bathroom wall as the ambient setting. The white circular container, labeled 'HIGHLAND GLACIAL CLAY POMADE' with a distinctive yellow deer antler logo, is rotated slowly to show its full branding and some of the text details such as 'Sustainably Crafted', 'Low Shine', 'Medium Hold', and 'Boulder, Colorado'. The lighting is bright and even, allowing all text on the label to be clearly legible as it moves. A text overlay 'Glacial Clay Pomade.' appears at the bottom of the screen, reinforcing the product name. This shot emphasizes the product's identity and key attributes through detailed visual presentation.
0:11product texture and ingredients The shot is a close-up, first on the open container of Highland Glacial Clay Pomade, revealing the pale, greyish, textured clay inside. The surface of the clay shows a slight indentation, suggesting it has been used. The camera then smoothly racks focus or cuts to a close-up of a small dollop of the clay product on the male subject's fingertips, spread across his palm. His hand is presented clearly against the blurred background of the bathroom mirror reflection, with the grey wall still discernible. The lighting continues to be soft and even, highlighting the product's texture and natural color. A text overlay at the bottom of the screen says 'ingredients.', referring to the product's natural composition. This segment visually emphasizes the product's physical form and natural attributes.
0:13man applying product to hair The scene returns to a medium shot of the male subject, reflected in the bathroom mirror. He is now actively applying the Glacial Clay Pomade to his dark, damp hair, running both hands through it to distribute the product and style it. His movements are deliberate and confident, shaping his hair into a desired look. His facial expression is neutral and focused on the task, occasionally glancing directly at the camera (his reflection) as if engaging the viewer. The background remains the simple grey bathroom wall, providing a clean, uncluttered setting. Text overlays appear: 'Smells amazing.' followed by 'I love' and 'My girlfriend loves'. The soft, frontal lighting ensures clear visibility of his actions and hair texture. The color palette is consistent with previous scenes, featuring muted, natural tones.
0:17man styling hair from different angle This scene offers a slightly altered medium shot, still in the bathroom mirror reflection. The male subject continues to style his hair, primarily using his right hand to sweep and adjust it, while his left arm is partially visible in the foreground, creating a slightly more dynamic composition. He glances away from the direct reflection towards his side, perhaps checking the result from a different angle. The background is the familiar grey bathroom wall. Text overlays continue, displaying 'Got all my friends' and 'even'. The lighting remains soft and even. His hair appears more styled than in the previous frame, indicating progress in the application process. The overall mood is casual and focused on personal grooming.
0:19man holding product talking The scene reverts to a direct medium shot of the male subject in the bathroom, holding the white product container in his left hand, resting against his chest. He looks directly into the mirror (camera) and speaks, elaborating on the product's qualities. His hair appears mostly styled, maintaining a natural, textured look. The background is the same grey bathroom wall with a hint of a towel bar. A text overlay shows 'dads on this stuff.'. The lighting is consistent, providing soft and uniform illumination. He gestures slightly with his right hand as he speaks, adding emphasis to his words. The overall impression is one of genuine endorsement and familiarity with the product.
0:21man styling beard and hair In this medium shot, the male subject in the bathroom mirror continues to speak while gesturing and applying the product. He runs his right hand through his styled hair, then brings both hands to his beard, smoothing it down as he talks about the product's texture and hold. His hair is now fully styled, and he appears satisfied with the look. The grey wall background remains unchanged. Text overlays show 'Nice texture, nice' followed by 'without overdoing'. The lighting continues to be soft and frontal, clearly highlighting his facial features and the details of his grooming actions. The scene emphasizes the versatility of the product for both hair and beard styling.
0:23man showing product and routine The scene begins with a medium shot of the male subject in the bathroom mirror, turning his head slightly to his right, then back to face the camera. He brings the white product container up to eye level, holding it in his left hand, while his right hand rests on his hip, emphasizing a confident stance. He then holds the product again directly in front of the camera, showcasing it. The background is still the simple grey bathroom wall. Text overlays appear, first 'You can' then 'it throughout the', and finally 'My go-to morning routine is super'. The lighting is consistent and even. His hair is perfectly styled, and his expression is friendly and assured as he speaks about his morning routine. This segment serves to reinforce the product's lasting hold and ease of use throughout the day.
0:26man styling hair from behind This scene provides a unique perspective with a medium shot from slightly behind the male subject, looking into the mirror. This allows the viewer to see the back of his head and the process of him running both hands through his hair to adjust and refine his hairstyle. His grey t-shirt is visible from behind, and the reflection shows his face focused on his hair. The background remains the grey bathroom wall. A text overlay reads 'Takes'. The lighting is still soft and consistent, showing the texture and volume of his dark hair. This shot offers a more intimate and detailed look at the final styling process, emphasizing the product's effectiveness from multiple angles.
0:28man thumbs up endorsement The scene shifts back to a medium shot of the male subject in the bathroom mirror, now giving two enthusiastic thumbs-up gestures towards the camera. His hair is fully styled, and he wears a broad, confident smile, conveying satisfaction and approval of the product. The background is the consistent grey bathroom wall. Text overlays appear: 'Really can't beat' and 'Check 'em out, guys.'. The soft, frontal lighting highlights his positive facial expression and the neatness of his styled hair. This shot serves as a strong visual endorsement and a call to action, emphasizing his genuine satisfaction with the product's results.
0:30final product showcase The scene is a tight close-up on the white circular container of 'Highland Glacial Clay Pomade', held by the male subject's hand. His body is completely blurred in the background, making the product the sole focus. The label is clearly visible, with the brand name 'HIGHLAND' and the deer antler logo prominent. The product is presented as the final visual cue before the end card. The lighting is bright and even, ensuring the product's details are sharp. This shot acts as a final, direct presentation of the product, reinforcing its branding and existence as the solution being offered.
0:31brand call to action end card The final scene is a stark white screen displaying the brand name 'HIGHLAND' in a clean, dark grey sans-serif font, centered horizontally and vertically. Below 'HIGHLAND', the text 'Shop Now' appears in a slightly smaller, lighter grey font, indicating a clear call to action. The background is a solid, bright white, creating a minimalist and professional aesthetic. There are no other visual elements, drawing full attention to the brand and the instruction to purchase. The lighting is uniformly bright across the entire screen, typical of a digital graphic. This serves as the brand's direct instruction to the viewer for conversion.
