0:00plating salmon dish An overhead, close-up shot captures a dark grey, matte-finish plate resting on a light wooden table. The plate is largely filled with a vibrant orzo pasta dish, which appears to be mixed with finely chopped red bell peppers and small green capers. A hand, adorned with long, light-colored manicured fingernails and a subtle gold bracelet on the wrist, extends into the frame from the top right. This hand holds a white, rectangular plastic container, from which a perfectly grilled piece of salmon, showing distinct char marks, is being carefully slid onto the bed of orzo pasta. The salmon is golden-brown with a slightly crisp texture visible. The lighting is bright and even, highlighting the textures and colors of the food. White text overlay in a clean sans-serif font reads: 'Real talk, I'm a terrible cook'. The focus is sharp on the food and hands.
0:02removing salmon from plate The scene maintains an overhead, close-up perspective of the dark grey plate on the light wooden table. The orzo pasta is still present, now with the grilled salmon resting on top. The same female hand, with manicured nails and a gold bracelet, is now using a silver fork to gently lift the grilled salmon piece from the pasta. The salmon shows its distinctive grill marks and golden-brown hue. The movement is precise and deliberate, separating the protein from the side dish. The white text overlay 'Real talk, I'm a terrible cook' remains prominently displayed, reinforcing the initial statement. The lighting is consistent, providing clear visibility of the food's texture and color.
0:03stack of blue apron meals static This is a static, wide, high-angle shot showcasing a neatly stacked pile of five pre-packaged meal containers from 'Dish by Blue Apron'. The containers are white plastic with a kraft paper-colored sleeve, each bearing a distinct meal name such as 'Creamy Pesto Chicken Pasta', 'Chicken Penne Pasta', 'Sliced Pork Tenderloin & Mixed Grains', 'Cavatappi Beef Bolognese', and 'Lemon-Caper Salmon'. The 'Dish by Blue Apron' logo is clearly visible on each sleeve. They are resting on a light-colored wooden surface, against a plain, smooth light grey wall background. The lighting is bright and even, casting minimal shadows. White text overlay states: 'Pre-made meals from Dish by Blue Apron'.
0:03stirring meal in container An overhead, close-up shot focuses on a person's hands holding and stirring a white plastic meal container on a bright, speckled white and grey marble countertop. The container, with its clear plastic lid removed, holds a portion of pasta with small meat pieces and possibly other ingredients, which appear somewhat solidified from refrigeration. One hand firmly grips the container, while the other uses a silver fork to thoroughly stir and loosen the contents. The lighting is bright and direct, enhancing the detail of the food and the texture of the countertop. White text overlay: 'Pre-made meals from Dish by Blue Apron'.
0:05placing meal in microwave A medium shot captures a modern, stainless steel microwave oven with a sleek black control panel and digital display. A hand, with light skin tone and a simple silver ring on the ring finger, is seen carefully sliding a white plastic meal container into the open microwave. The container is placed onto the rotating glass tray inside. The microwave is situated on a clean, light-colored countertop. In the background, a white tiled wall features a geometric pattern of light grey lines, and bright ambient light illuminates the scene. White text overlay: '0 prep 0 mess.'
0:06woman stirring meal in kitchen This medium shot features a woman, appearing to be in her 30s-40s, with straight, blonde hair styled with bangs. She is wearing a light grey long-sleeved t-shirt and a gold link bracelet on her left wrist. She stands in a bright, modern kitchen, holding a white plastic meal container in her left hand while stirring its contents—a hearty pasta dish with meatballs and green peas—with a silver spoon in her right hand. To her left, a large, empty white ceramic bowl awaits the meal. The background showcases pristine white kitchen cabinets with gold hardware, and open shelving adorned with minimalistic decor, all bathed in soft, natural light coming from a nearby window. White text overlay: '0 prep 0 mess.'
0:08serving meal to bowl An overhead, close-up shot focuses on a white ceramic bowl being filled with a pre-made pasta dish. The dish consists of wide, light-colored egg noodles, small round meatballs, and vibrant green peas, all coated in a light sauce. A silver spoon is actively scooping the meal from a white plastic container, held just outside the frame, into the bowl. A pair of hands, likely female given the gold link bracelet visible on one wrist, frame the bowl, holding it steady on a bright, speckled white and grey marble countertop. The lighting is bright and even, emphasizing the appetizing texture of the meal. White text overlay: 'Up to 40g of protein with a lot of options to choose from'.
0:10pesto pasta on plate This overhead, close-up shot presents a round, white plate generously filled with bright green pesto penne pasta, garnished with a sprinkle of grated white cheese. The plate is positioned on a speckled grey and white granite countertop. In the softly blurred background, elements of a kitchen environment are discernible: white subway tiles, a small green plant in a white pot, and glass bottles (possibly olive oil) on a shelf or counter. The lighting is bright and clear, highlighting the freshness of the pesto. White text overlay: 'Get your first 3 orders 50% off + free delivery'.
0:11plating pork tenderloin dish An overhead, close-up shot focuses on a round, white plate on a light wooden table. The plate already holds a bed of grains and what appears to be a green, herb-infused sauce. A silver fork, held by an unseen hand entering from the top right, is carefully lowering a slice of cooked pork tenderloin onto the bed of grains. The pork is a muted greyish-brown color, showing its natural texture. The background is the wooden table, with bright, natural light casting soft shadows and highlighting the details of the food. White text overlay: 'Get your first 3 orders 50% off + free delivery'.
0:14man unboxing blue apron delivery A medium shot captures a young man, likely in his late 20s or early 30s, with short, tousled brown hair and a clean-shaven face. He is wearing a plain black t-shirt and a thin silver chain necklace. He stands at a white kitchen island, enthusiastically looking into a large, open cardboard box. The box has 'Blue Apron' printed on its side and contains insulating material with what looks like multiple meal kits wrapped in silver foil. On the countertop in front of the box, two smaller, individual 'Dish by Blue Apron' meal containers are visible: 'Chicken Penne Pasta' and 'Sesame Turkey with Daun'. The background shows a modern home interior with light-colored walls and a window partially covered by horizontal blinds. White text overlay: 'Get your first 3 orders 50% off + free delivery'.
0:16stack of blue apron meals living room A medium, slightly high-angle shot captures a tall stack of various 'Dish by Blue Apron' meal containers, neatly piled on a polished wooden coffee table. The containers are white plastic with informative cardboard sleeves, displaying meal names such as 'Chicken Penne Pasta', 'Creamy Pesto Chicken Pasta', 'Lemon-Caper Salmon', and others. The background is softly blurred, revealing a comfortable living room setting with a light grey sofa and a patterned throw pillow. Sunlight streams in, creating distinct shadows on the wooden surface. The camera slowly zooms out, revealing more of the coffee table and the inviting home environment. White text overlay: 'No subscription or commitment'.
0:19blue apron end card A static digital end card is displayed against a clean, light lavender or periwinkle blue background. The brand name 'Blue Apron' is prominently featured at the top in a dark, rich blue, using a modern sans-serif typeface. Below this, the core offer is presented in a slightly lighter shade of blue, stating: 'Enjoy 50% off your first three orders*'. A small, rectangular white box with a subtle grey outline is centered beneath the offer, containing the call to action: 'USE CODE: HEAT50'. At the very bottom of the screen, in much smaller, light grey text, is the legal disclaimer: '*See terms at https://blog.blueapron.com/promo-1'. The overall aesthetic is clean, professional, and on-brand, designed for clear communication of the promotion.
