0:00family christmas display initial interaction
The scene opens with a wide shot of a brightly lit Lowe's store, decorated for Christmas. In the center, a large, almost life-sized cardboard box stands upright, displaying 'my lowe's Rewards' and 'Our members SAVE MORE' logos in blue against the brown cardboard. To the left of the box, a large, friendly-looking white Yeti mascot with big teeth and blue eyes, and a smaller, brown Rudolph reindeer mascot stand next to a lit-up Christmas tree adorned with colorful ornaments. A young boy walks around the right side of the cardboard box towards the left. As he moves, a woman, presumably his mother, enters the frame from the left, wearing a red and black plaid shirt and dark pants. She interacts playfully with the boy. A man, likely the father or a store employee, approaches from the right, wearing a green striped shirt and khaki pants. The background shows more Christmas trees and the typical overhead lighting and shelving of a large retail store. The overall atmosphere is festive and engaging, with cool artificial lighting from the store setting a bright tone.
0:03boy thinking of gifts
This is a medium close-up shot focused on the young boy. His face fills the central portion of the frame, showing his thoughtful and slightly pouty expression as he looks off-camera to the left. His right hand is gently resting on his chin, suggesting deep thought. Behind him, partially visible, is the side of an adult wearing a red and black plaid shirt, providing context that he is with a parent. The background is slightly blurred but indicates an indoor retail environment with some red and white merchandise visible. Two thought bubbles appear above his head sequentially: first, a colorful airplane toy, then a red rocking horse toy, visually representing his wishes for Christmas gifts. The lighting is soft and even, highlighting his face and curly brown hair. The color palette is natural, with the boy's grey and green clothing contrasting with the blurred reddish background.
0:07lowes logo and slogan
The scene displays a clean, minimalist graphic with a white background and a subtle light gray gradient. The central element is the Lowe's logo, presented in its signature blue and red colors. The logo depicts a stylized house outline, composed of blue lines, with the word 'Lowe's' in a dark blue, bold, sans-serif font nested within the roofline. Below the main logo, the text 'Diciembre de Ahorros' is prominently displayed; 'Diciembre' is in dark blue, and 'de Ahorros' is in a striking red, both in a clear, sans-serif font. The overall design is sharp and professional, with a focus on branding and a seasonal message.
0:10appliance reveal and excitement
The scene returns to the wide shot inside the Lowe's store, featuring the family and the large cardboard box. The two Christmas trees, the white Yeti, and the Rudolph mascots are still visible to the left. The man, now wearing a red Lowe's customer service vest over his green striped shirt, stands to the right of the large cardboard box. He smiles and gestures towards the box. The woman and the boy are to the left of the box, watching expectantly. The large cardboard box then ingeniously folds down and away, revealing a sleek, modern, black and stainless steel refrigerator. The boy's eyes widen, and he beams with excitement, his hands clasped together in front of him. The woman looks at the refrigerator with a wide smile, and the man appears pleased with the reveal. The background remains the same, with the store's bright, cool lighting. The color palette incorporates festive Christmas colors, the neutral tones of the store, and the new appliance's dark and metallic sheen, emphasizing the surprise and joy.
0:15lowes employee talking to camera
The scene transitions to a medium close-up shot of the Lowe's employee, Gabriel, speaking directly to the camera. He is centered in the frame, wearing a red Lowe's customer service vest with a 'Gabriel' name tag and a 'Lowe's Customer Service' patch. Beneath the vest, he wears a green long-sleeved shirt with blue horizontal stripes. His expression is friendly and confident, with a warm smile and engaged eye contact. His hands are clasped together in front of him, occasionally gesturing slightly to emphasize his words. The background is softly blurred but clearly shows a retail environment decorated for Christmas, with festive lights from a Christmas tree visible, creating a bokeh effect. The overall lighting is bright and inviting, emphasizing the employee's professionalism and the festive mood. The color palette is dominated by the red and blue of his vest, contrasting with the green of his shirt and the warm yellow and white of the background lights.
