0:00intro protein coffee problem A young East Asian woman, positioned centrally in a well-lit kitchen, speaks directly to the camera. She has long, straight dark brown hair, fair skin, and is wearing a dark grey crewneck sweatshirt and gold hoop earrings with a layered gold necklace. She holds a clear, ribbed glass filled with a light brown, creamy coffee-like beverage in her right hand, gesturing with her left hand as she speaks. The background consists of a modern kitchen with white subway tile backsplash, white shaker-style cabinets, and a dark range hood. The lighting is bright and even, indicating natural daylight. Text overlay in white reads 'At-home coffee with protein & probiotics?!' and then 'ESPECIALLY GOING INTO THE NEW YEAR'. Her facial expression is animated and engaging, conveying a sense of enthusiasm and mild exasperation.
0:05starbucks comparison agitation The young East Asian woman continues to speak directly to the camera in her kitchen, her expression shifting to one of mild disbelief and frustration as she discusses Starbucks coffee. She uses active hand gestures, first pressing her palms together in a 'no way' gesture, then opening them to emphasize a point, and finally holding up the clear, ribbed coffee glass. The kitchen background with white tiles and cabinets remains consistent. The lighting is bright and clean. Text overlays appear: 'THERE IS SIMPLY NO WAY', 'TO STARBUCKS, PAY $10 FOR A COFFEE THAT'S 50G OF SUGAR AND ZERO PROTEIN.', and 'THAT TAKES ME OUT FOR THE ENTIRE DAY'. Her tone is expressive and slightly indignant, advocating for a better alternative.
0:14solution reveal coffee The woman is now holding two items: the clear, ribbed coffee glass in her left hand and a black and silver pouch labeled 'EVERYDAY DOSE COFFEE+' in her right hand. She looks directly at the camera with a confident, slightly mischievous smile, presenting the product. The kitchen background remains consistent with white cabinets and subway tiles. The lighting is bright and even. The text overlay reads 'THIS IS THE ONLY THING I'M DRINKING FOR THE NEW YEAR.' and then 'IT'S LITERALLY'. This scene highlights the product being introduced as the solution to the previously discussed problem, emphasizing its importance to her new year goals.
0:17coffee prep scooping The woman holds the black and silver 'EVERYDAY DOSE COFFEE+' pouch in her left hand, now open at the top. She uses a silver spoon to scoop a dark brown, finely ground powder from the pouch, holding the spoon over the opening. She then demonstrates stirring the powder inside the pouch with the spoon. Her focus is on the action, though she occasionally glances at the camera with a slight smile. The kitchen background remains the same. Text overlays explain the product's instant nature: 'INSTANT ARABICA COFFEE THAT YOU CAN MAKE IN UNDER 20 SECONDS.' followed by her sensory description: 'SMELLS INCREDIBLE.'. The scene emphasizes the ease and sensory appeal of the product.
0:22coffee prep scooping jar The scene focuses on the woman precisely scooping two portions of the dark brown 'EVERYDAY DOSE COFFEE+' powder from the silver spoon into a clear glass mason jar, which is held by her left hand. The camera is framed to clearly show the transfer of the powder into the jar. The kitchen environment with white tiles and cabinets is visible in the background. The lighting remains bright and functional. Text overlay states: 'TWO SCOOPS OF EVERYDAY DOSE.', reinforcing the instructional aspect of the demonstration.
0:24coffee prep add water The woman holds the clear glass mason jar, which now contains the coffee powder, in her left hand. With her right hand, she pours hot water from a sleek, matte black electric kettle into the jar. The camera captures the stream of water filling the jar, creating an immediate dark brown liquid as it mixes with the powder. The kitchen background is still visible. Text overlay appears: 'ADDING WATER', providing clear instructions for the step. The scene emphasizes the simplicity and speed of preparation.
0:25coffee prep frothing The woman holds the clear glass mason jar, now filled with dark brown coffee, in her left hand. With her right hand, she inserts a silver, handheld milk frother into the coffee and activates it, creating a thick, light brown foam on top of the liquid. The frother has 'EVERYDAY DOSE' branding visible on its side. Her eyes are focused on the frothing action, and her expression conveys satisfaction and mild surprise at the result. The kitchen background is still present. Text overlays appear: 'AND YOU FROTH IT UP.', 'IT'S THAT SIMPLE.', 'LOOK AT HOW CREAMY IT IS.', and 'ARE YOU KIDDING ME?', highlighting the visual appeal and ease of achieving a creamy texture.
The woman holds a white and iridescent flexible pouch, labeled 'EVERYDAY DOSE CREAMER+' in her left hand. In her right hand, she holds a black scoop with a small amount of white, powdery creamer, positioned above the pouch. She looks at the camera with an engaging smile, introducing the second product. The kitchen background remains visible. The text overlay says: 'I ALWAYS ADD IN THEIR PROBIOTIC COLLAGEN CREAMER FOR EXTRA PROTEIN.', emphasizing the additional benefit and use of the creamer. The scene clearly presents the creamer product and its purpose.
0:32creamer prep scooping stirring The woman is shown carefully scooping white creamer powder from a black spoon into the clear glass mason jar, which already contains the frothed dark coffee. She then gestures with her hands as if describing the texture and flavor, while looking directly at the camera. The kitchen background is consistent. The text overlay reads: 'It tastes SO CREAMY, SO SMOOTH, AND IT JUST GIVES IT THAT RICH FLAVOR.'. This scene demonstrates the addition of the creamer and verbally highlights its sensory benefits.
0:36creamer prep frothing again The woman, with a slight smile, holds the clear glass mason jar containing the coffee and added creamer. She re-inserts the silver 'EVERYDAY DOSE' branded handheld milk frother and activates it, further frothing the mixture to combine the creamer and create a uniform, creamy texture. The camera focuses on the frothing action within the jar. The kitchen background is still visible. The text overlay says: 'FROTH IT UP, BABY.', encouraging viewers to follow the simple step. The scene emphasizes the product's ease of integration and desirable texture.
0:38protein count creamer The woman holds the clear glass mason jar, now filled with a well-frothed, uniformly light brown coffee mixture. She also holds the silver milk frother, which has been removed from the jar and drips slightly. She looks directly at the camera with a satisfied expression, highlighting the protein content. The kitchen background is consistent. The text overlay states: 'THIS RIGHT HERE IS ALREADY 15G OF PROTEIN.'. This scene acts as a proof point, quantifying the immediate protein benefit from the initial coffee and creamer mix.
0:41protein milk reveal The woman holds a different clear, ribbed glass tumbler (similar to the one seen in the opening, but now containing only white liquid) in both hands. The tumbler is filled with white protein milk. She looks directly at the camera, introducing the next ingredient. The kitchen background with white tiles and cabinets remains consistent. The text overlay reads: 'THEN I USE IT WITH PROTEIN MILK WITH ANOTHER 10 GRAMS OF PROTEIN'. This scene introduces an additional component to further boost the protein content, emphasizing customization.
0:44mixing coffee and milk The woman holds the clear glass mason jar with the frothed coffee mixture in her left hand and the ribbed glass with white protein milk in her right. She carefully pours the dark brown coffee from the mason jar into the white protein milk in the ribbed glass. The camera captures the beautiful visual of the dark coffee swirling into the white milk, creating distinct layers before mixing. Her gaze is focused on the pouring action. The kitchen background is still visible. The text overlay states: 'AND ALL TOGETHER.' and then 'THAT'S LIKE 25G OF PROTEIN.', highlighting the final assembly and total protein count.
0:48final product reveal The woman holds the completely mixed, light brown, frothy coffee drink in the clear, ribbed glass tumbler. She holds it up slightly, then shakes it gently, and looks directly at the camera with a proud and satisfied smile. The kitchen background is unchanged. The text overlay reads: 'THAT'S LIKE 25G OF PROTEIN. IT'S INSANE.' followed by 'AND THIS RIGHT HERE IS DELICIOUS AND IT'S MORE THAN 20G OF PROTEIN.'. The scene celebrates the final product, emphasizing its high protein content and deliciousness.
0:53drinking and reaction The woman takes a sip of the protein coffee from the clear, ribbed glass tumbler using a shiny metal straw. She closes her eyes as she tastes it, then opens them with a pleased, satisfied expression. The camera is focused on her face and the drink. The kitchen background remains the same. A simple text overlay 'Mmm' appears, capturing her immediate positive reaction and sensory experience.
0:55recap and call to action The woman returns to holding the black and silver 'EVERYDAY DOSE COFFEE+' pouch and then switches to the white and iridescent 'EVERYDAY DOSE CREAMER+' pouch, as she speaks directly to the camera. The clear, ribbed coffee glass with the metal straw is visible on the counter to her right. She gestures actively with her hands to emphasize her points about protein goals and the product's benefits. The kitchen background remains consistent. Text overlays reinforce her message: 'I'M TELLING YOU, IF YOU'RE STRUGGLING WITH YOUR PROTEIN GOALS, HAVING IT IN YOUR COFFEE IS THE EASIEST WAY TO GET STARTED.', 'IT HELPS ME ACTUALLY FEEL BETTER, IT GIVES ME STEADY ENERGY, IT HELPS ME REDUCE SUGAR CRAVINGS.', 'IT TASTES DELICIOUS.', and finally, 'AND WITH ALL THAT I STILL GET A CHEAPER AND MORE DELICIOUS COFFEE THAN I WOULD AT'. Her tone is enthusiastic and persuasive, summarizing the benefits and encouraging viewers to try the product.
