0:00man looking up black and white
A medium close-up shot of an older Black man, framed from his chest up, is presented in stark black and white. He is positioned slightly off-center to the left, with his head tilted upwards and his eyes looking towards the top right corner of the frame, conveying a thoughtful or concerned expression. His brow is slightly furrowed, and his mouth is closed, suggesting introspection or contemplation. The lighting is soft but with visible highlights on his forehead and the top of his head, indicating a light source from above and slightly to the left. The background is a soft, out-of-focus grey, providing minimal distraction and emphasizing the man. Text overlays appear incrementally: first 'THINK SHINGLES', then 'CAN'T GET IN THE WAY OF WORK?' below it in a serif font. The 'Funded and Sponsored by GSK' logo is in the top right, the CVS logo in the bottom left, and 'Actor portrayal' in the bottom right.
0:02shingles rash on back
This is a close-up shot focusing on the lower back of a person, clearly revealing a visible rash, implied to be shingles. The skin tone is medium-brown. The rash appears as raised, reddish, and blistered patches concentrated on the left side of the lower back, extending slightly towards the spine. The area immediately surrounding the rash shows some redness and inflammation. The person is wearing dark-colored pants, likely black, with the waistband visible at the bottom of the frame. A portion of a light-colored, possibly white, shirt is visible at the top, pulled up to expose the affected back area. The background is dimly lit and largely out of focus, suggesting an indoor setting. The lighting is soft and diffused, effectively emphasizing the texture and severity of the rash. The overall color palette is muted, consisting primarily of skin tones, reds from the rash, and dark fabric, making the rash the focal point. The 'Funded and Sponsored by GSK' logo is in the top right, the CVS logo in the bottom left, and 'Actor portrayal' in the bottom right.
0:03man looking forward black and white
A medium shot of the same older Black man from the first scene, now looking directly into the camera. The scene maintains its black and white aesthetic, preserving the serious and introspective mood. He is framed from his chest up, positioned centrally in the frame. His expression is serious and perhaps slightly disheartened, with his mouth closed and his eyes maintaining direct eye contact with the viewer. The lighting is consistent with the initial scene, featuring soft, diffused light from the front-left, which creates subtle shadows that highlight the contours of his face and beard. The background remains a soft, out-of-focus grey, providing a minimalist setting. Text overlays appear: first 'DON'T LEARN THE HARD WAY', then 'LIKE I DID' below it, both in a serif font. The 'Funded and Sponsored by GSK' logo is in the top right, the CVS logo in the bottom left, and 'Actor portrayal' in the bottom right.
0:05text on black background
The scene opens on a completely black screen, serving as a clean, high-contrast backdrop. White text fades in and out incrementally, revealing a message. Initially, 'THERE'S AN EASIER WAY TO LEARN' appears. Subsequently, 'ABOUT NINGLES' is shown, with the letter 'N' dramatically blurring and then sharpening into 'SHINGLES', emphasizing the word. The text is rendered in a classic and elegant serif font, giving it an authoritative yet sophisticated feel. The lighting is stark, characterized by brilliant white text against the pure, deep black background, which creates a powerful and direct visual statement. The color palette is exclusively black and white, serving to maximize legibility and focus entirely on the message. Below the main text, in a smaller white font, the disclaimer 'For US audiences' is visible. The 'Funded and Sponsored by GSK' logo is in the top right, and the CVS logo is in the bottom left.
0:07cvs logo on red
The entire screen is filled with a vibrant, solid red background, characteristic of the CVS brand identity. In the precise center of the frame, the CVS logo is displayed prominently in bright white, creating a strong visual contrast. The logo consists of a stylized heart icon positioned to the left, immediately followed by the capitalized letters 'CVS' rendered in a bold, clean sans-serif typeface. A small registered trademark symbol (®) is subtly placed to the upper right of the 'S', indicating brand registration. The lighting is uniformly even and bright across the whole screen, ensuring the red color is rich, saturated, and eye-catching, while the white logo stands out with crisp clarity. The overall mood conveyed by this scene is one of professionalism, brand recognition, and finality for the advertisement. The color palette is solely comprised of the iconic red and white, which are the core corporate colors of CVS, making for an unmistakable brand statement.
