0:00man blowing into breathalyzer The scene opens with a close-up shot of a young adult Black male, approximately in his early twenties, intensely exhaling into a small, white, rectangular breathalyzer device. His eyes are wide with concentration, and his cheeks are puffed out as he blows. The breathalyzer, which has a small black screen and a keychain loop attached, is held firmly in his right hand, positioned directly against his lips. In the background, a light-colored wall is visible, with two framed posters (one reading 'HUSTLE' in reverse, the other with a cityscape) and the top of a black desk lamp peeking into the frame. The overall lighting is bright and even, casting minimal shadows. A white text overlay at the top of the screen reads 'This can save you from getting a DUI!' accompanied by a police car and beer mug emoji, indicating the product's purpose. The man is wearing a simple brown t-shirt. His hair is styled in dark dreadlocks. The device screen initially shows '0.00' and then changes to 'CALCULATING'.
0:05man reacting to breathalyzer result Following the previous action, the scene continues with a close-up of the young adult Black male. He pulls the breathalyzer away from his mouth, exhaling slowly with a sigh of relief. His eyes are still slightly wide, but his facial expression quickly shifts from concentration to relief and mild surprise as the device's screen, now clearly visible, displays 'BAC 0.00'. He looks directly at the device with a relieved expression. The background remains the same light-colored wall with posters and a lamp visible. The text overlay 'This can save you from getting a DUI!' with emojis persists at the top. The lighting is consistent and bright. He wears the same brown t-shirt. The camera remains static.
0:10man explaining product benefits and problem The scene transitions to a medium close-up of the young adult Black male, now speaking directly to the camera. He maintains eye contact with the viewer, exhibiting a confident and persuasive demeanor. His dark dreadlocks are visible, and he wears the same brown t-shirt. Behind him, the light-colored wall with two dark-toned posters ('HUSTLE' and a cityscape) and a black desk lamp are clearly in view. The room is brightly lit. He uses natural hand gestures to emphasize his points as he talks about the importance of safety and the consequences of driving under the influence. He briefly holds up the white breathalyzer device in his right hand around the 0:16 mark to introduce it, then lowers it again to continue speaking. The text overlay 'This can save you from getting a DUI!' with emojis remains at the top of the frame. His dental braces are visible as he speaks.
0:23man demonstrating product features This segment continues with the young adult Black male in a medium close-up, elaborating on the breathalyzer's features and benefits. He speaks directly to the camera, maintaining a friendly and informative tone. He holds up the white breathalyzer device multiple times, turning it to showcase its compact size and the attached keychain loop, suggesting its portability. His hands are active as he demonstrates how easily it can be carried. The background remains consistent with the light wall, two posters, and the black desk lamp, with an additional red light source (possibly an LED strip) illuminating the left side of the frame with a soft red glow. The overall lighting is bright. The text overlay 'This can save you from getting a DUI!' with emojis is still present. He wears the same brown t-shirt and his dental braces are visible. The camera is static.
0:41man presenting proof points with overlays The scene continues with the young adult Black male in a medium close-up, still speaking directly to the camera. He reinforces the product's credibility by introducing several graphic overlays that appear in the upper center of the screen. The first overlay shows a news reporter on a 'FOX 2 NEWS' broadcast, followed by a graphic comparing two breathalyzer boxes (AlcoHawk PT500 and BACtrack C6). Another overlay presents statistical text: 'Police PBT vs. BACtrak PBT Average Difference .006'. Finally, an overlay compares prices, showing '$260' for one device and '$67' for the BACtrack C6, clearly highlighting the product's affordability. Throughout these overlays, the man continues to speak and gesture towards the graphics. The background remains consistent with the light wall, posters, and the red ambient lighting on the left. The text overlay 'This can save you from getting a DUI!' with emojis is still visible. He is wearing the brown t-shirt and his dental braces are visible.
0:49man final call to action In the concluding segment, the young adult Black male returns to a medium close-up, holding up the white breathalyzer device prominently in his right hand. He looks directly at the camera with a firm, confident expression, reiterating the product's core benefit. The background elements, including the light-colored wall, posters, and red ambient light, are consistent. The text overlay 'This can save you from getting a DUI!' with emojis is still displayed. He is wearing his brown t-shirt and his dental braces are visible. The lighting remains bright and even. The camera maintains a static position, focusing on the man and the product for the final message.
