0:00intro problem statement with visuals The scene opens with a medium shot of a young Caucasian woman, the host, speaking directly to the camera from a comfortable, modern setting. She is seated in what appears to be a studio or living room, characterized by warm, dim background lighting and subtle decorative elements like dried foliage. Her expression conveys frustration and urgency. Simultaneously, the bottom half of the screen dynamically displays visual overlays: initially, scattered US dollar bills, then quickly transitioning to a side-by-side comparison of a pregnant belly, one with visible stretch marks and one seemingly clear. The overall color palette is warm, with creams and dark wood tones in the background, accented by the green text overlay. The lighting is soft and inviting, highlighting the speaker. Bold white text overlays frequently appear and disappear, emphasizing phrases like 'I'VE WASTED' and 'SO MUCH MONEY', alongside a prominent green and white banner at the bottom stating 'Midwife: Here's the Truth About True Belly Serum'.
0:04host problem product reveal Continuing from the previous shot, the host remains in a medium shot, speaking with continued frustration about wasted money on stretch mark products. The bottom section of the screen is now overlaid with a close-up of a 'True Belly Serum' product bottle being held by a hand. The bottle is white with a dropper cap and a minimalist label. White text overlays such as 'STRETCH MARK PRODUCT THERE IS' and 'KEEPS COMING UP EVERYWHERE' punctuate her speech, reinforcing the idea of a persistent problem and the product's emerging presence. The background remains consistent with warm, soft lighting and a modern, cozy aesthetic.
0:05split screen dialogue initiation This scene transitions to a split-screen format, vertically divided. The top half features the midwife, a Caucasian woman, in a medium shot, seated on a light grey couch. The bottom half shows the host, also in a medium shot, on her beige couch. Both women are speaking, engaging in a conversational exchange. The background for the midwife is bright and modern with white paneled walls and plants, while the host's background is warmer and cozier. Text overlays 'YOU'RE A MIDWIFE' and 'WHAT ACTUALLY MAKES IT DIFFERENT' appear on the screen, framing the start of their discussion. The lighting on both subjects is even and clear, emphasizing their facial expressions and direct address to the camera.
0:07midwife intro explanation The midwife takes over the full screen in a medium shot, becoming the primary speaker. She is seated on a light grey sofa, with a black podcast microphone directly in front of her. Her background is a well-lit, modern room featuring white paneled walls, a large window with vertical blinds, and various potted plants, suggesting an airy and professional environment. Her expression is confident and friendly, with a slight smile as she prepares to explain. Pink text overlays highlight 'OKAY' and 'LET ME BREAK IT DOWN FOR YOU', with a lower-third graphic identifying her as 'Melissa Mid-wife'. The lighting is bright and even, accentuating her clear complexion and articulate gestures.
0:10midwife competitor comparison The midwife is shown in a medium shot on the top half of a split screen, continuing her explanation. Her confident and informative expression remains consistent. The bottom half of the screen displays three common stretch mark products: Palmer's Cocoa Butter, Bio-Oil, and Burt's Bees Mama Belly Butter, each overlaid with a prominent red 'X' to signify their ineffectiveness or exclusion. The background behind the midwife is a bright, modern room. Pink text overlays appear, stating 'FOR PREGNANT WOMEN' and 'THIS IS THE ONE', setting up the product as a superior alternative. The lighting remains bright and even, clearly showcasing both the speaker and the overlaid product images.
0:12midwife true belly serum introduction The scene maintains the split-screen format, with the midwife in the top medium shot, gesturing thoughtfully as she speaks. Her expression is focused and explanatory. The bottom half features a white 'True Belly Serum' bottle with a dropper, glowing slightly, indicating its importance. Pink text overlays emphasize 'SERUM THAT DOESN'T JUST SIT ON THE SURFACE'. The background behind the midwife remains bright and minimalist, characteristic of a professional setting. The overall lighting is soft and even, highlighting the midwife's authoritative presence and the product's clean aesthetic. This shot clearly marks the transition to discussing the specific features of the featured product.
0:15midwife competitor product mention The midwife continues to speak from the top half of the split screen, explaining the limitations of other products. Her expression is serious yet clear, emphasizing her point. The bottom half of the screen again features product images of Palmer's, Bio-Oil, and Burt's Bees Mama Belly Butter, briefly shown without the 'X's as she mentions them by name. Pink text overlays 'MOST PRODUCTS LIKE PALMER'S, BIO-OIL, OR BURT'S BEES' appear as she references these brands. The background remains a clean, brightly lit modern room. The lighting is consistent, ensuring both the speaker and the product visuals are well-defined.
0:19midwife explains skin layers The scene is a split screen, with the midwife in a medium shot on the top, speaking directly to the camera with a serious and informative expression. The bottom half of the screen first shows a woman with dark skin applying an oil to her pregnant belly, demonstrating typical surface application. This quickly transitions to a close-up, high-detail shot of what appears to be a raw meat or skin sample, visibly cut to reveal distinct layers and underlying connective tissue. This visual vividly illustrates the concept of skin layers. Pink text overlays 'THEY MOISTURIZE THE TOP LAYER' and 'BUT STRETCHMARKS FORM IN THE SECOND LAYER OF SKIN' provide context. The lighting remains even, ensuring clarity for both the speaker and the illustrative visuals.
0:23midwife problem summary The midwife is again featured in a full-screen medium shot, intently explaining a critical point. Her expression is earnest and direct as she concludes the explanation about product penetration. The background remains the bright, minimalist modern room. Pink text overlays 'SO IF YOUR PRODUCT CAN'T GET THERE' and 'IT'S USELESS' appear on screen, summarizing the ineffectiveness of products that only moisturize the surface. The lighting is consistent and clear, keeping focus on the midwife's message and reinforcing her expert authority.
0:26host objection penetration claims The host returns to a full-screen medium shot, seated on her beige couch, actively listening and then raising a common objection. Her facial expression shows skepticism and a slight challenge. She gestures with her hands as she speaks, reflecting a natural conversational style. The warm, dimly lit background with dried foliage is visible behind her. A white text overlay 'EVERYONE CLAIMS THEIR PRODUCT PENETRATES' appears on screen, highlighting the general market claim she is questioning. The lighting is soft and consistent, maintaining focus on her engaged and questioning demeanor.
0:29midwife explains molecular size The midwife is featured on the top half of a split screen in a medium shot, responding to the host's objection with a knowing smile and then a more serious expression. She explains the technical aspect of product penetration. The bottom half of the screen displays a detailed, transparent 3D animated graphic of human skin and underlying tissue, with large, spherical molecules shown attempting to penetrate the skin but being blocked at the surface. Pink text overlays 'WELL THEY'RE LYING', 'MOST PRODUCTS USE MOLECULES', and 'THAT ARE TOO LARGE TO PENETRATE YOUR SKIN' clarify her points. The background behind the midwife is the bright, modern room, and the lighting is clear and even, ensuring both the speaker's explanation and the visual aid are distinct.
0:34midwife product ingredients focus This split-screen scene features the midwife in the top medium shot, continuing her explanation with a focused expression. The bottom half of the screen displays a close-up of the 'True Belly Serum' bottle, with a pink arrow specifically highlighting the ingredients list on its label. This visual emphasizes the product's formulation. Pink text overlays 'TRUE BELLY SERUM' and 'USES' appear, linking the discussion directly to the product's unique composition. The bright, modern background of the midwife remains consistent, and the lighting is even, ensuring the legibility of the ingredients list and the clarity of the speaker.
0:37midwife molecular ingredients visuals The scene is a split screen, with the midwife in the top medium shot, maintaining her informative and engaging expression. The bottom half of the screen dynamically illustrates the key ingredients: first, an animated graphic depicts small, translucent blue molecular structures, representing low molecular weight hyaluronic acid. This transitions to an image of vibrant green Centella Asiatica leaves alongside a clear dropper, showcasing the botanical component. Pink text overlays 'LOW MOLECULAR WEIGHT HYALURONIC ACID' and 'AND CENTELLA ASIATICA' appear, visually connecting the ingredients to their scientific representation. The bright, modern backdrop behind the midwife continues to provide a professional setting. The lighting is clean and uniform, making both the speaker and the sophisticated animated graphics distinct.
0:41midwife penetration demonstration The split-screen view continues, with the midwife in the top medium shot, her expression confident as she explains the mechanism of action. The bottom half of the screen features a sophisticated 3D animation of skin layers. A luminous, droplet-like substance, representing the serum, is shown effortlessly penetrating the top layer of the skin and dispersing into the deeper layers where stretch marks form. This animation visually reinforces the product's effectiveness. Pink text overlays 'AND THE MOLECULES ARE SMALL ENOUGH' and 'TO ACTUALLY GET THROUGH TO WHERE STRETCH MARKS FORM' appear, explaining the scientific advantage. The clear and bright lighting highlights the intricate details of the animation and the midwife's expert delivery.
0:45host objection other oils The scene reverts to a split screen, with the host in a medium shot on the top, raising another common query regarding other products. Her expression is curious and engaged. The bottom half of the screen shows a close-up of a pregnant woman's belly as she applies what appears to be Bio-Oil using a dropper, depicting a typical user experience with competitor products. White text overlays 'WHAT ABOUT BIO OIL' and 'OR VITAMIN E OILS?' prompt the midwife's response. The lighting is soft and natural, emphasizing the host's relatable questions and the practical demonstration below.
0:49midwife explains surface moisturizers In this split-screen segment, the midwife is in a medium shot on the top, addressing the host's question with a knowing smile that transitions to a more serious, explanatory tone. The bottom half of the screen first shows the same three competitor product images (Palmer's, Bio-Oil, Burt's Bees), now with red 'X's over them again, symbolizing their inadequacy. This transitions to a close-up visual of hands rubbing a cream onto skin, followed by a dramatic animated graphic of skin tearing beneath the surface while the top remains intact. Pink text overlays 'THEY'RE JUST SURFACE MOISTURIZERS' and 'THEY DON'T REACH THE LAYER WHERE YOUR SKIN IS TEARING' explain why other products fail. The lighting is bright and even, highlighting both the speaker's expertise and the illustrative visuals.
0:53midwife reinforces skin tearing visual The scene maintains the split-screen layout. The midwife is in the top medium shot, her expression serious and impactful as she drives home the point about skin tearing. The bottom half of the screen features a highly detailed, animated 3D graphic of human skin. This visual shows a smooth, glossy layer of moisturizer on the very top, while underneath, the deeper dermal layers are depicted as stretching and visibly tearing apart, creating fissures that represent stretch marks. This stark contrast visually reinforces the ineffectiveness of surface-level products. Pink text overlays 'SO YOU'RE MOISTURIZING THE TOP' and 'WHILE THE SECOND LAYER BREAKS DOWN UNDERNEATH' accompany the animation. The bright and clear lighting enhances the dramatic effect of the graphic and the gravity of the midwife's message.
0:57host objection why no fix The host is shown in a full-screen medium shot, seated on her beige couch. Her expression is one of genuine curiosity and slight bewilderment as she poses a critical question. She leans forward, indicating her deep engagement with the topic. The warm, dimly lit background with natural decorative elements remains consistent. A white text overlay 'WHY DON'T BRANDS FIX THIS?' appears on screen, articulating a common consumer frustration. The soft, even lighting highlights her questioning gaze and reinforces her role in representing the audience's concerns.
0:59midwife explains cost of formulation The midwife is featured in a full-screen medium shot, answering the host's question about why brands don't fix the problem. Her expression is empathetic but also direct, conveying the commercial realities. The background is the familiar bright, modern room with white panels. Pink text overlays 'BECAUSE IT'S...' and 'IT'S EXPENSIVE TO FORMULATE FOR PENETRATION' appear on screen, revealing the financial reason behind the industry's shortcomings. The lighting is clear and even, maintaining focus on the midwife as she delivers this insightful and critical piece of information, highlighting her role as an expert with insider knowledge.
1:02midwife explains surface cream profit This split-screen scene shows the midwife in the top medium shot, continuing her explanation with a slightly wry, knowing expression. The bottom half of the screen visually reinforces her point: a hand holds an open jar of generic light blue cream, symbolizing surface-level products, followed by a close-up of a pregnant belly displaying noticeable stretch marks. This juxtaposition illustrates the ineffective outcome of such creams. Pink text overlays 'IT'S CHEAPER TO SELL YOU SURFACE CREAMS' and 'THAT DON'T WORK' explicitly state the financial motivation for selling ineffective products. The background of the midwife is bright and modern, and the lighting is even, ensuring both the speaker's message and the illustrative visuals are clear and impactful.
1:05host asks for proof The host is shown in a full-screen medium shot, her expression one of direct questioning. She leans forward slightly, hands clasped, indicating a demand for evidence and personal experience. The warm, dimly lit background with dried foliage provides a consistent and familiar setting. A white text overlay 'HAVE YOU ACTUALLY SEEN THIS WORK?' appears on screen, directly challenging the claims and seeking personal validation. The soft, even lighting highlights her earnest face, reflecting the audience's desire for tangible proof and real-world results.
1:07midwife personal experience proof The midwife is featured in a full-screen medium shot, responding to the host's request for proof with a confident and slightly proud smile. She gestures subtly as she speaks, emphasizing her extensive experience. The bright, modern background of her setting remains consistent. A pink text overlay 'WELL, OKAY, SO I'VE DELIVERED OVER 400 BABIES' appears on screen, instantly establishing her significant professional authority and experience. Below this text, a series of animated baby icons rapidly multiply across the bottom of the screen, visually representing the large number of births she's attended. The clear, even lighting keeps the focus on her credible statement and the reinforcing visual graphic.
1:10midwife customer testimony split This split-screen scene features the midwife in the top medium shot, continuing her discussion on observed results, her expression maintaining confidence. The bottom half of the screen shows a separate clip of a pregnant woman (Pregnant Woman 2), holding the True Belly Serum bottle and speaking directly to the camera, appearing to give a personal testimonial. She is positioned in a home setting, possibly a bedroom. Pink text overlays 'MOMS USING DERMAL PENETRATING FORMULATIONS' appear, linking the visual evidence to the scientific explanation. The background behind the midwife is bright and modern, and the lighting is even, ensuring both subjects are clearly visible and their messages are effectively communicated.
1:13midwife before after proof This split-screen scene features the midwife in the top medium shot, maintaining her confident and persuasive expression. The bottom half of the screen displays a compelling visual: a pregnant woman (Pregnant Woman 3) presenting her belly, over which a split-screen 'before and after' graphic is overlaid. The 'before' side clearly shows skin with stretch marks, while the 'after' side displays smooth, clear skin, demonstrating a significant positive transformation. Pink text overlays 'LOOK COMPLETELY DIFFERENT FROM THE PALMER'S USERS' contrast the results with competitor products. The bright, modern backdrop behind the midwife remains consistent, and the clear lighting highlights both her expert authority and the impactful visual evidence.
1:16midwife results summary The midwife is shown in a full-screen medium shot, delivering a concise summary of the results. Her expression is satisfied and assertive, emphasizing the effectiveness of the product. The background is the familiar bright, modern room. Pink text overlays 'SAME GENETICS' and 'DIFFERENT RESULTS' appear on screen, underscoring the key takeaway that the product's formulation, not genetics, dictates the outcome. The clear, even lighting keeps the focus entirely on her, solidifying her expert testimony and concluding the segment on proof and effectiveness.
1:18host asks when to start The host returns to a full-screen medium shot, seated on her beige couch. Her facial expression is curious and direct, as she asks a practical question about application timing. The warm, dimly lit background with dried foliage provides a consistent setting. A white text overlay 'WHEN SHOULD YOU START?' appears on screen, representing a common user inquiry. The soft, even lighting highlights her engaged demeanor, indicating she is actively seeking actionable advice for the audience.
1:19midwife recommends early start This split-screen scene features the midwife in the top medium shot, answering the timing question with a decisive expression. The bottom half of the screen shows Pregnant Woman 2 smiling broadly, hands cupping her pregnant belly, reinforcing a positive and healthy pregnancy image. Pink text overlays 'OH MY GOD, AS SOON AS YOU'RE PREGNANT' appear, providing an immediate and strong recommendation for early use. The bright, modern background of the midwife remains consistent, and the lighting is even, ensuring both the expert's advice and the positive customer persona are clearly presented.
1:20midwife explains skin preparation The split-screen view continues, with the midwife in the top medium shot, explaining the biological process behind early application. Her expression is serious and informative. The bottom half of the screen features a close-up of a pregnant woman's hand (Pregnant Woman 1) gently caressing her large, rounded pregnant belly. This visual emphasizes the skin's proactive changes during early pregnancy. Pink text overlays 'YOUR SKIN PREPARES TO STRETCH' and 'BEFORE YOU SHOW' provide the scientific rationale for starting early. The bright, modern backdrop behind the midwife remains consistent, and the even lighting ensures both the speaker's detailed explanation and the illustrative human element are clearly perceived.
1:23midwife warning late start The midwife is presented in a full-screen medium shot, delivering a cautionary message regarding delayed application. Her expression is serious and slightly sympathetic, conveying the potential negative consequences. The background is the bright, modern room. Pink text overlays 'WAIT UNTIL YOU'RE VISIBLY EXPANDING' and 'AND YOU'RE ALREADY BEHIND' appear on screen, creating a sense of urgency and highlighting the importance of preventative action. The clear, even lighting keeps the focus on her, emphasizing the gravity of her advice and functioning as an urgency trigger for the viewer.
1:26host asks safety question The host returns in a full-screen medium shot, seated on her beige couch. Her expression is one of thoughtful concern as she asks about product safety, particularly relevant for pregnant individuals. The warm, dimly lit background with dried foliage provides a consistent setting. A white text overlay 'IS IT SAFE?' appears on screen, addressing a crucial concern for the target audience. The soft, even lighting highlights her sincere expression, reinforcing her role in asking important questions on behalf of viewers.
1:27midwife explains safety and penetration This split-screen scene features the midwife in the top medium shot, confidently addressing the safety concern. Her expression is reassuring and professional. The bottom half of the screen displays a woman's hand gently applying the 'True Belly Serum' from a dropper bottle onto a pregnant belly, visually demonstrating its use during pregnancy. This shot is subtly overlaid with a graphic of an olive branch, suggesting natural ingredients. Pink text overlays 'PREGNANCY SAFE.', 'THE MOLECULES PENETRATE YOUR SKIN', and 'NOT THE PLACENTAL BARRIER' provide a clear explanation of its safety and mechanism. The bright, modern background of the midwife and the even lighting ensure both the expert's reassuring words and the visual proof of safe application are clearly conveyed.
1:31midwife molecular size reiteration The midwife is shown in a full-screen medium shot, reiterating a key scientific point. Her expression is firm and knowledgeable, emphasizing the difference in molecular sizes. The background is the familiar bright, modern room. A pink text overlay 'DIFFERENT SIZES' appears on screen, succinctly highlighting the distinct molecular structure that allows for safe skin penetration without crossing the placental barrier. The clear, even lighting keeps the focus on her, reinforcing her scientific authority and the product's intelligent design.
1:32host acknowledgement science The host is featured in a full-screen medium shot, seated on her beige couch. Her expression has transformed into one of pleasant surprise and clear understanding, accompanied by a small laugh. She nods and gestures with an open hand, indicating full comprehension and acceptance of the scientific explanation. The warm, dimly lit background with dried foliage remains consistent. A white text overlay 'THIS IS ACTUALLY SOLID SCIENCE' appears on screen, explicitly validating the midwife's claims. The soft, even lighting highlights her positive reaction, effectively building trust and affirming the product's credibility.
1:34midwife customer reviews proof The midwife is shown in a full-screen medium shot, smiling broadly and gesturing expansively, clearly pleased with the product's performance and the host's understanding. The background is the bright, modern room. Pink text overlays 'THAT'S WHY IT WORKS' and 'WHEN EVERYTHING ELSE DOESN'T' appear on screen, emphasizing the product's superior efficacy. This text is overlaid with several animated customer review cards, appearing as if floating around her, each displaying positive feedback, star ratings, and the 'True Belly Serum' name. This visual element provides strong social proof and builds confidence in the product, leveraging testimonials. The clear, even lighting highlights her joyful and confident demeanor.
1:36midwife guarantee and call to action The midwife is featured in a full-screen medium shot, continuing to speak with a confident and encouraging smile, prompting potential customers. The background is the bright, modern room. Pink text overlays '100-DAY GUARANTEE' and 'IF ANYONE WANTS TO TRY IT' appear on screen, directly inviting viewers to experience the product. Beneath this, an animated graphic slides in, showcasing various product benefits and guarantees: 'Clean Ingredients', 'Made in Indiana, USA', 'Ships in 5-7 Days', and a highlighted '100-Day Happiness Guarantee'. This visual serves as a clear call to action and highlights key selling points. The clear, even lighting keeps the focus on her persuasive message, encouraging trial.
1:39host positive closing The host is shown in a full-screen medium shot, seated on her beige couch, offering a concluding positive remark. Her facial expression is one of satisfaction and agreement, conveying her endorsement. She smiles and nods, bringing a warm, human touch to the end of the discussion. The warm, dimly lit background with dried foliage remains consistent. A white text overlay 'SOUNDS GOOD TO ME' appears on screen, echoing her positive sentiment. The soft, even lighting highlights her approving reaction, providing a reassuring closure from a relatable perspective.
1:40end card product cta The scene transitions to a clean, minimalist product shot on a pristine white background. A white bottle of 'True Belly Serum' with a dropper cap is centrally placed, slightly angled to showcase its label. The lighting is bright and studio-like, emphasizing the product's clean aesthetic. Above the product, bold black text reads 'Pure Care for Your Growing Bump' followed by five gold star icons, indicating high ratings. Below this, smaller text states 'No stretch marks. No irritation. Just soft, nourished skin.', highlighting key benefits. At the very bottom, a prominent black button with white text urges 'SHOP TRUE BELLY SERUM', serving as a direct call to action. The brand name 'TRUE BELLY SERUM' is also visible in a black bar at the very bottom. This end card is designed to drive immediate engagement and sales.
