0:00couple struggling sleep A medium-wide shot frames a modern bedroom, focusing on a king-size bed where a man and a woman are attempting to sleep. The room features a stylish wooden slatted headboard set against a light grey wall with a subtle chevron pattern, creating a contemporary yet cozy ambiance. Soft, warm ambient lighting emanates from a stylish lamp with a cream-colored shade on a small wooden bedside table to the left, suggesting a tranquil nighttime setting. The man, positioned on the left side of the bed, is visibly restless, tossing and turning, his expression conveying mild discomfort and frustration. He is covered by a light blue duvet, which he frequently shifts. The woman, on the right, appears to be deeply asleep, her body still and relaxed under a white duvet. The camera maintains a static position throughout this scene, allowing the viewer to observe the couple's contrasting sleep experiences. An impactful text overlay in white reads, "We help partners of toss & turners sleep at night.", positioned in the upper center, emphasizing the problem. The brand's "MATTRESS FIRM" logo is clearly visible within a vertical red banner on the far left of the frame.
0:03mattress demo adjustable base This wide shot showcases a beautifully styled modern bedroom, now devoid of people, focusing entirely on a sleek black mattress. The black Beautyrest Black mattress is elegantly displayed on a pristine white bed frame with slender dark legs, positioned centrally in the frame. The background features the same light grey wall with a distinctive chevron pattern, providing a clean and contemporary backdrop. To the left of the bed, a well-appointed wooden nightstand with two drawers holds a sophisticated golden table lamp with a pleated, textured shade, alongside a small, smooth white decorative orb. A light brown, textured woven rug subtly grounds the bed, adding warmth to the room's muted color palette. The room is bathed in bright, uniform lighting, suggesting either natural daylight or expertly diffused indoor lighting. Initially, the mattress lies flat, but then gracefully, the head and foot sections slowly articulate and elevate, demonstrating its adjustable base functionality, providing a clear product demo. Multiple text overlays appear progressively: first, "See our Sleep Experts® to get matched with a bed for more peaceful nights.", then "Like Beautyrest Black®, which delivers individualized support + motion separation.", and finally, the prominent "Beautyrest BLACK®" logo. The "MATTRESS FIRM" logo is consistently displayed on the vertical red banner on the left side of the screen.
0:09couple happy in bed offer A warm, inviting medium-wide shot returns to the bedroom, now depicting the couple in a state of contented wakefulness. The man and woman, previously seen struggling with sleep, are now sitting comfortably upright in the king-size bed, engaged in cheerful conversation. They both wear relaxed, light-colored clothing; the man a simple white t-shirt and the woman a light-colored button-up shirt. They are propped against large, fluffy white pillows, with a light blue duvet and a textured light brown blanket casually draped over their laps. Their faces are alight with genuine smiles, looking at each other, suggesting a renewed sense of connection and well-being. The man holds a small, dark-colored remote or phone in his left hand. The wooden slatted headboard and chevron-patterned wall remain as the backdrop, bathed in soft, inviting lighting. The camera remains static, capturing their joyful interaction. A large white text overlay announces an offer: "Save up to $700 on select mattresses.", followed by the "Beautyrest BLACK®" logo, associating their happiness with the product. The "MATTRESS FIRM" logo continues its presence in the vertical red banner on the left.
The final scene transitions to a striking and minimalist brand closing. The entire screen is saturated with a solid, vibrant red color, which serves as the primary and sole background element. Centrally positioned against this bold red, the "MATTRESS FIRM" logo appears in crisp white, its modern typeface standing out clearly. Directly beneath the main logo, in equally clean white text, is the brand's clear and concise tagline: "We make sleep easy™". The composition is stark yet effective, focusing entirely on brand recognition and the core value proposition. The camera remains completely static, holding this powerful visual for the end of the advertisement. The design is clean, direct, and unmistakably branded, concluding the video with a strong corporate identity.
