0:00close up carmelo smile text overlay The scene opens with a close-up shot of a dark-skinned man, Carmelo Anthony, from the chest up, positioned slightly to the right of the frame. He has short braided hair and a neat beard, and is wearing a light brown or tan button-up overshirt. He is smiling broadly, looking off-camera to the left with a genuine, happy expression, revealing white teeth. The background is dark and out of focus, suggesting a dimly lit indoor setting like a lounge or bar. Bright, soft light illuminates his face from the front-left, creating subtle highlights. Large, white sans-serif text appears overlaid on the bottom left of the screen, reading 'DAVID YURMAN'. The camera is static.
0:01close up necklaces text overlay This scene provides an extreme close-up of two layered chain necklaces resting on a tan or light brown turtle-neck garment, likely worn by a person (though only the clothing is visible). The top necklace is silver-toned with numerous small, glittering diamonds embedded along its links, arranged in a diagonal pattern. The bottom necklace is black-toned, featuring a similar linked design, also adorned with small, dark, possibly black diamonds or gemstones. The lighting is soft and even, highlighting the intricate details and sparkle of the jewelry. The background is a blurred, warm brown of the garment, providing a neutral canvas. White text is overlaid on the lower portion of the screen, asking 'WHAT IS YOUR FAVORITE'. The camera is static, focusing entirely on the product.
0:02medium shot carmelo speaking text overlay The shot transitions to a medium close-up of Carmelo Anthony, seated and looking off-camera to the left. He is wearing the same light tan overshirt and a silver chain necklace. The background is a slightly blurred, warm-toned interior, revealing glimpses of a dark green pool table and ambient lighting fixtures, suggesting a sophisticated lounge or billiards room. He is speaking, with a slight smile and an attentive expression, gesturing subtly with his hands. Soft, diffused lighting illuminates his face from the front. White text identifies him as 'CARMELO ANTHONY' and 'BASKETBALL LEGEND & ENTREPRENEUR', with the question 'WHAT IS YOUR FAVORITE' also visible from the previous scene, then changing to 'PIECE OF JEWELRY'. The camera remains static.
0:04medium shot kiyan speaking text overlay The scene cuts to a medium shot of another young dark-skinned man, Kiyan Anthony, seated and looking off-camera to the right, engaging in conversation. He has curly black hair, and is wearing a dark olive green collared jacket over a tan t-shirt, and a gold chain necklace. He has a pleasant and slightly shy smile, listening intently. The background is similar to the previous shot, with the dark green surface of a pool table visible behind him, indicating the same indoor setting. Soft, overhead lighting creates a gentle glow on his face. White text overlays identify him as 'KIYAN ANTHONY' and '#1 RANKED HIGH SCHOOL BASKETBALL PLAYER IN NY', with the phrase 'THAT YOU WOULD WANT TO' also appearing below. The camera is static.
0:06medium shot carmelo gesturing The shot returns to a medium close-up of Carmelo Anthony, maintaining the same framing and background elements of the lounge with the pool table. He is speaking directly to the off-camera interlocutor, gesticulating with his right hand as if explaining or emphasizing a point. His expression is animated and engaged, with a friendly smile, suggesting a lighthearted and comfortable conversation. The lighting remains consistent, casting a warm, soft glow. Text is updated to 'NOT TAKE BUT BORROW?'. The camera is static.
0:08medium shot kiyan clapping The shot cuts back to a medium close-up of Kiyan Anthony, sitting in the same setting with the pool table in the background. He is smiling and brings his hands together in a light clap, a gesture of agreement or appreciation. His curly hair is visible, and he wears the dark olive jacket and gold chain. His eyes are bright, and his body language is open and responsive. The lighting remains soft and even. Text is updated to 'YOU GOT A LOT OF GOOD PIECES,'. The camera is static.
0:09two shot conversation left The camera pulls back slightly to show a wider shot, featuring Kiyan Anthony on the left side of the frame and Carmelo Anthony visible on the right, both seated and facing each other, engaged in conversation. Kiyan is looking towards Carmelo, gesturing subtly with his hands while speaking. Carmelo is listening intently, with a slight smile. The background clearly shows the dark green pool table surface and some dimly lit details of the lounge environment. The lighting is still warm and ambient, focusing on the subjects. Text now reads 'LIKE, RIGHT NOW,'. The camera is static.
0:10medium shot kiyan pointing at wrist The scene focuses again on Kiyan Anthony in a medium close-up, seated in the lounge setting. He is looking off-camera to the right, actively speaking and gesturing with his left hand, pointing towards his right wrist. His expression is enthusiastic and he seems to be making a specific point about something on his wrist. The background features the blurred pool table. The lighting maintains its warm, soft quality. Text is updated to 'I LIKE THE BLACK ON A WRIST.'. The camera is static.
0:11medium shot carmelo listening clapping The scene returns to Carmelo Anthony in a medium close-up, seated in the same lounge. He is looking down at his hands, which he brings together in a clap, a subtle gesture of acknowledgment or appreciation. He has a slight smile, indicating he is following the conversation with interest. The background is blurred, showing hints of the pool table. The lighting remains warm and inviting. The camera is static.
0:11close up two toned bracelet text An extreme close-up shot focuses on a person's forearm and wrist, featuring two distinct bracelets. The forearm has visible tattoos, suggesting it belongs to Carmelo Anthony. One bracelet is black-toned, composed of interconnected links, while the other is silver-toned with small, sparkling diamonds embedded in a similar link pattern, confirming it is the 'two-toned David Yurman' piece. The lighting is focused and highlights the intricate details and sparkle of the jewelry against the slightly blurred, darker background of the arm. White text 'THE TWO-TONED DAVID YURMAN' is overlaid on the lower portion of the screen. The camera is static, accentuating the product.
0:12medium shot carmelo adjusting bracelet The shot returns to a medium close-up of Carmelo Anthony, seated in the lounge, now looking down at his left wrist. He is actively adjusting or showing off the two-toned bracelet visible from the previous scene. His expression is focused on the jewelry, with a slight, proud smile. The familiar pool table and warm lighting are in the background. White text appears, stating 'MIGHT LET YOU BORROW IT'. The camera is static.
0:14medium shot kiyan smiling agreement The scene cuts back to a medium close-up of Kiyan Anthony, seated in the lounge. He is looking off-camera to the right, nodding slightly and smiling broadly, expressing clear agreement or enthusiasm for what has just been said. His face is well-lit by the soft, warm ambient light, highlighting his cheerful expression. The blurred pool table is visible behind him. Text appears, saying 'I THINK I NEED THAT.'. The camera is static.
0:15medium shot carmelo smiling end card The video concludes with a medium close-up of Carmelo Anthony, seated and looking off-camera to the left, with a relaxed and happy smile. He maintains the same attire of a light tan overshirt and silver chain. The background is the familiar blurred lounge setting with the pool table. The lighting is consistent and warm. Large, white sans-serif text overlays the scene, first showing 'DAVID YURMAN' and then adding 'CURB CHAIN COLLECTION' below it, serving as an end card for the brand and product line. The camera is static, holding on his pleased expression as the video ends.
