0:00phone case shattering A close-up shot of a dark smartphone case falling onto a textured, dark grey concrete surface and shattering violently upon impact. Small, translucent plastic shards explode outwards and upwards, creating a dramatic visual effect. The background is intentionally blurred to keep the focus sharply on the impact point. The lighting is bright and natural, suggesting an outdoor environment under clear skies. The predominant colors are dark greys and blacks of the phone case and ground, contrasted by the bright, reflective fragments. White sans-serif text appears overlayed on the shattering action, first saying "isn't a phone" then transitioning to "It's a 30".
0:01child labor factory A quick, jarring cut introduces a medium shot of a young child, whose face is intentionally pixelated or blurred to obscure identity, sitting on a makeshift seat in what appears to be a dimly lit, cluttered factory or workshop. Around the child are various industrial materials, fabric scraps, and simple machinery, indicative of a manufacturing environment. The background is similarly blurred, with hints of other workers or equipment. The overall lighting is dull and natural, suggesting poor working conditions. The color palette is muted, featuring browns, greens, and greys, contributing to a somber and concerning mood. White text overlays the scene: "manufactured,".
0:02cargo ship aerial An aerial, wide shot provides a top-down view of a massive cargo ship traversing a deep blue ocean. The ship's deck is densely packed with numerous brightly colored shipping containers—red, white, blue, green—stacked in neat rows. A wide, foamy white wake trails prominently behind the vessel, contrasting sharply with the dark blue water. The scene is illuminated by bright, clear daylight, casting minimal shadows and highlighting the vastness of the ocean and the scale of global transport. White text is overlaid: "5,000".
0:03microplastics in test tube A close-up shot focuses on a human hand, with medium skin tone, holding a clear glass test tube filled with water and a concentrated mixture of colorful microplastic particles. The particles are small, irregularly shaped, and include shades of blue, green, red, yellow, and white. The background is softly blurred, revealing a bright, serene beach and ocean scene under diffused daylight, suggesting the pervasive nature of plastic pollution. The hand holds the test tube upright and steady. White text reads "ocean" across the middle of the frame.
0:04pile of discarded phone cases A medium, eye-level shot captures a large, sprawling pile of discarded smartphone cases, haphazardly dumped on barren, earthy ground. The cases are primarily in muted tones of dark blue, grey, and some faded red, giving a sense of overwhelming waste. The ground beneath is dry, rough, and uneven. The background is an indistinct, desolate landscape under an overcast sky, reinforcing the environmental burden. White text overlays the pile, stating "toxic".
0:05trash dumped by machine A high-angle shot looks down into a vast, dusty heap of mixed waste, where a large industrial machine, partially visible in the upper frame, is actively dumping more garbage. The falling debris, consisting of various plastics and organic matter, creates a cloud of dust and small particles upon impact. The heap itself is a chaotic mix of browns, greys, and faint colors from discarded materials. The lighting is harsh and bright, emphasizing the textures of the waste. White text is overlaid: "won't".
0:06pile of crushed cans An extreme close-up, overhead shot reveals a dense, sprawling pile of crushed aluminum beverage cans. The cans are an assortment of bright, vibrant colors including red, blue, green, and silver, showcasing the variety of consumer products. They are tightly compressed and fill the entire frame, creating a textured mosaic of metal. The lighting is bright and even, accentuating the metallic sheen and the sheer volume of the discarded cans. White text is overlaid: "for the".
0:07landfill with trucks An aerial, wide shot presents an expansive landfill stretching far into the distance under a vast, partly cloudy sky. Several blue and white garbage trucks are seen navigating dirt tracks across the disturbed, waste-covered terrain. The landfill appears as a desolate landscape of browns, greys, and scattered debris, with a clear boundary to distant green fields. Numerous birds can be observed circling high above, a common sight in such environments. White text is displayed: "next 500".
0:08scrolling smartphone close up A close-up shot focuses on a pair of human hands, with light skin tone, actively holding and scrolling through content on a smartphone. The phone is encased in a plain dark, possibly black, protective case. The background is softly blurred, showing subtle hints of pink or purple fabric, possibly part of clothing or upholstery. The lighting is gentle and ambient, highlighting the interaction with the device. White text is overlaid on the screen: "touches". The hands are visibly engaged in a repetitive swiping motion.
0:10taking photo with phone A close-up shot of a female's hands, with light skin tone and light pink manicured nails, holding a smartphone with a clear or light-colored case. The phone is displaying its camera application, with a scenic outdoor background of mountains and a sunset/sunrise sky visible in the preview. A blurred human figure is the subject in the camera's frame. The hands are positioned as if about to capture a photograph. The lighting is natural and bright, emphasizing the outdoor setting. White text reads "touches" on the screen.
0:11gripping phone close up An extreme close-up, slightly Dutch angle shot of a human hand, with light skin tone, firmly gripping a smartphone in a plain black protective case. The focus is on the grip and the texture of the case. The phone's camera module and side buttons are visible, but the screen is mostly obscured. The background is softly blurred, suggesting an indoor environment with subtle lighting. The lighting is soft, highlighting the contours of the hand and the phone. White text is displayed: "3,000".
0:12scratched phone case A close-up shot reveals the back of a smartphone, specifically an iPhone with its distinctive triple camera array, encased within a clear plastic protective cover. The clear case is heavily marred with numerous scratches and scuffs, visible as fine white lines and abrasions against the phone's grey back. The iconic Apple logo on the phone is visible through the worn case. The lighting is bright and direct, drawing attention to the extensive wear and tear on the case. The background is a clean, neutral, light-colored surface.
0:13microplastics under case An extreme close-up, slightly top-down shot, showing the edge of a clear smartphone case with a visible camera lens housing in the top left corner. The case rests on a surface densely covered in colorful microplastic particles. These particles are tiny, irregularly shaped, and brightly colored—blue, green, red, white, yellow, orange—and some appear to be trapped directly beneath the case's edge. The lighting is bright and even, allowing for clear visibility of individual particles. White text: "disintegrating".
0:14macro microplastics A macro close-up shot focuses intensely on a concentrated pile of colorful microplastic particles. The particles appear sharp, crystalline, and are irregularly shaped, exhibiting a vivid spectrum of colors including bright red, blue, green, and white, interspersed with smaller specks of black and yellow. The camera executes a subtle, slow push-in or slight pan across the pile, enhancing the sense of overwhelming quantity and the sharp, fragmented nature of the plastic. Bright, direct lighting creates distinct highlights on the plastic surfaces. White text reads "billions" overlaying the image.
0:15microplastics on fingers An extreme close-up shot displays three human fingers—the index, middle, and ring fingers—lightly dusted with numerous tiny, colorful microplastic particles. The fingers, with a light to medium skin tone, are slightly curved, and the particles adhere closely to the skin, emphasizing their minuscule size and widespread presence. The background is a soft, blurred, light brown or beige, possibly sand or dry earth, maintaining focus on the fingers. Natural, bright lighting highlights the distinct colors of the particles against the skin.
0:16floating microplastics A dynamic close-up shot features a mixture of colorful microplastic particles, some suspended in mid-air as if falling or being tossed, and others scattered on a reflective surface below. The background is a dark, gradient blue to grey, creating a sense of depth. The microplastics vary in shape and size, from tiny specks to slightly larger, recognizable fragments like beads or bits of plastic. Studio-like lighting creates highlights on the plastic edges, making them appear sharp and distinct. White text appears: "you and".
0:17clutter of plastic waste An extreme close-up shot presents a chaotic jumble of various discarded plastic items, filling the entire frame. Recognizable objects include a pink plastic baby shoe, a green plastic bottle cap, fragments of white and blue plastic, a black spongy object, and white plastic cups. The items are tightly packed, displaying a wide range of colors and textures indicative of common household plastic waste. The lighting is bright and even, highlighting the intricate details and the overwhelming sense of clutter and pollution. The atmosphere is one of environmental burden.
0:18compressed plastic bales An overhead, close-up shot captures a massive, densely packed bale of compressed plastic waste, primarily composed of crumpled plastic bags and packaging. The surface is a chaotic kaleidoscope of various plastic colors and textures, making individual items indistinct but clearly conveying the immense volume of waste. The material appears shiny and wrinkled. Bright, diffuse lighting illuminates the bale, revealing the details of the compressed plastic. White text is overlaid: "other".
0:19rolls of plastic wrap A medium, eye-level shot focuses on several large, horizontally stacked rolls of clear plastic film or shrink wrap. The plastic gleams under direct light, reflecting distorted images of the surroundings. The edges of the rolls are secured with brown triangular corner protectors, suggesting an industrial context. The background is blurred, hinting at a factory or storage facility. The metallic sheen and industrial scale highlight the pervasive use of plastic in packaging and industry. White text is overlaid: "you use".
0:20bulldozer on landfill An aerial, wide shot provides a top-down view of a yellow bulldozer actively working on a sprawling landfill site. The bulldozer is pushing and leveling large piles of trash and disturbed earth. The landfill stretches across the frame as a desolate landscape of browns, greys, and scattered waste, contrasting with vibrant green fields visible in the distance. The sky is bright and appears overcast. The scene visually emphasizes the ongoing and large-scale nature of waste disposal. White text: "day.".
0:21concerned couple on dock A medium wide shot shows a young man and a young woman sitting side-by-side on a weathered wooden dock, overlooking a calm lake under a bright, clear sky. Both individuals gaze slightly off-camera with pensive or concerned expressions. The man, on the left, wears a white short-sleeved shirt over a white t-shirt, dark pants, white socks, and checkered slip-on shoes, holding a blue smartphone. The woman, on the right, wears a white strapless top and a brown skirt. A blue and white patterned blanket is spread beneath them. The background features distant green hills and the shimmering blue water, suggesting a peaceful but troubled setting. White text overlays, first "overwhelming." then "nothing".
0:23hopeful woman close up A close-up shot of the young woman from the previous scene, framed from the chest up. She is looking slightly upwards and to the right, her expression transitioning from concern to a subtle, hopeful smile. Her dark hair frames her face, and she wears small, silver hoop earrings. The blurred background consists of blue water and green hills, consistent with the outdoor dock setting. Bright, natural lighting accentuates her facial features and the emerging positive emotion. White text reads "can do" overlaying the image.
0:24woman taking photo with case A close-up shot captures a young woman's hands holding a smartphone, fitted with a light beige or off-white textured phone case. She is actively using the phone's camera, with a broad, genuine smile directed towards the screen, suggesting she is either taking a selfie or looking at a photo she just took. Her dark hair is visible, and she has sunglasses perched on her head. The background is softly blurred, showing lush green foliage and tree trunks, indicating a bright outdoor, natural setting. Sunny, natural lighting. White text is overlaid: "Makes simple choices".
0:25happy couple in forest A medium wide shot shows a young man and woman standing close together in a sun-dappled forest or park. The man is on the left, partially obscured by a light-colored object (possibly a blurred phone case on a stand), wearing a dark jacket over a white t-shirt and sunglasses. The woman is on the right, wearing a light pink oversized shirt and light shorts, with her arm affectionately around the man's shoulder. Both are smiling and appear relaxed and happy in the natural environment. The background is a vibrant mix of green foliage and brown tree trunks, with dappled sunlight creating a warm and inviting atmosphere. White text is overlaid: "without sacrificing".
0:26mirror selfie with phone A close-up shot captures a human hand, with light skin tone and multiple rings on its fingers, holding a light pink smartphone with a clear protective case. The phone is used to capture a mirror selfie of two young women reflected in a mirror. One woman has dark curly hair, and the other has straight dark hair; both are smiling and appear happy. The background is blurred, showing a light interior space, possibly a home or studio, with a white wall and a hint of a wooden surface. Soft, inviting lighting. White text reads "convenience" overlaying the image.
0:27floral phone case in grass A close-up, slightly Dutch angle shot features a human hand, with light skin tone and a manicured thumb (light pink polish), holding a white smartphone case. The case is decorated with a colorful, whimsical pattern of various mushrooms and flowers in shades of orange, green, blue, and red. It is held prominently over vibrant green grass, which is softly blurred in both the foreground and background, drawing all attention to the patterned case. Bright, natural lighting highlights the intricate details and cheerful colors of the design. White text is overlaid: "style".
0:28customizing phone case A close-up shot focuses on a human hand using a stylus or small tool to delicately draw or engrave a pattern onto a blue smartphone case. The case already features an abstract, light yellow swirling design, suggesting further customization. The background is blurred, showing light-colored surfaces, indicative of an indoor workshop or creative studio environment. The lighting is bright and precisely focused on the hands and the phone case, highlighting the detailed work. White text is displayed: "function".
0:29hand holding plant pellets A close-up, top-down shot of a human hand, with light skin tone, cupped and holding a small, uniform pile of light brown, grain-like pellets. These pellets resemble small plant seeds or organic compost material, representing the raw, natural ingredients of the product. The hand is positioned over a light brown, textured carpet or fabric, which provides a soft and warm background. Soft, even lighting highlights the texture of the pellets and the skin. White text is overlaid: "morals.".
0:30dropping plant pellets A close-up, top-down shot of a human hand, with light skin tone, holding a small pile of light brown, grain-like pellets. The hand is slightly opening, allowing some of the pellets to trickle down. The hand is positioned over a light brown, textured carpet or fabric, which provides a soft, warm background. The lighting is soft and even. White text is overlaid: "plants.". This scene directly follows the previous, emphasizing the source material.
0:31compostable phone case pieces An overhead, close-up shot captures several broken pieces of a pink smartphone case embedded in dark, rich, and moist soil. The fragments are irregularly shaped, and some appear to be partially covered or integrated into the soil, visually demonstrating the compostable nature of the product. The lighting is soft and natural, emphasizing the organic environment and decomposition process. White text is overlaid: "Compostable,".
0:32man working in workshop A medium shot shows a young man, with dark, curly hair and a short beard/mustache, wearing a black t-shirt, standing and working intently at an industrial machine or workbench. He is focused on operating controls with his right hand or looking at something off-camera. The background depicts a brightly lit workshop or factory setting, with various machinery, pipes, and electrical panels visible. The lighting is bright and even, indicating an active, well-lit work environment. White text is overlaid: "fair".
0:33pela logo and worker A wide shot captures the interior of a brightly lit, clean workshop or office space. In the foreground, a person with light-colored hair, wearing a white long-sleeved shirt and a beige baseball cap, is seated at a workbench, appearing to be engaged in work. Dominating the background is a large, colorful, artistic "pela" logo displayed prominently on a white wall. The logo is composed of textured, patterned elements, with a distinct leaf design integrated into the 'p'. The lighting is bright and ambient throughout the space. White text is overlaid: "made in".
0:34custom pet phone case A close-up shot focuses on a young woman's hands holding a smartphone adorned with a custom phone case. The case features a charming collage of multiple pet dog photos, personalized for the owner. The woman has dark hair and is wearing a light-colored striped shirt, with several rings visible on her fingers. She is smiling softly and looking at the phone, or slightly off-camera. The background is blurred, showing a light interior space. Soft, warm lighting illuminates the scene. White text is overlaid: "customizable".
0:35patterned phone cases display A medium close-up, slightly top-down shot captures several smartphone cases neatly displayed on a light-colored surface, possibly a counter or table. The cases exhibit a variety of colorful patterns, including one with cheerful yellow flowers and green leaves on a light background, and another featuring a dark blue and white marbled design. The arrangement allows for clear viewing of each design. Bright and even lighting highlights the vibrant patterns and textures of the cases. White text is overlaid: "and made".
0:36woman on phone with patterned case A close-up shot of a young woman, seen from the side, holding a smartphone with a vibrant, intricate, abstract pattern of leaves and coral-like shapes to her ear, as if engaged in a phone call. The case features pastel tones of pink, purple, blue, green, and yellow. Her long blonde hair is visible, along with distinct eyeliner. Her blue eye is looking forward, suggesting focus. The background is blurred, hinting at a bright indoor setting. Natural, soft lighting illuminates her features and the detailed design of the phone case.
0:38flexing checkered phone case 1 A close-up shot captures two human hands, with light skin tones, holding a flexible, dark brown phone case adorned with a repeating checkered pattern. The hands are actively demonstrating the case's pliability and durability by bending and twisting it. The background is a blurred, light-colored concrete or tiled floor. The lighting is bright and uniform, emphasizing the product's material properties. White text is overlaid: "grandma's".
0:39flexing checkered phone case 2 A close-up shot, visually similar to the previous one, continues to show two human hands, with light skin tones, demonstrating the extreme flexibility of the dark brown, checkered phone case. The hands are twisting and compressing the case, proving its resilience and pliability against stress. The background remains a blurred, light-colored concrete or tiled floor. The lighting is consistently bright and uniform, focusing on the product's material integrity. White text is overlaid: "Jim's".
0:41woman with strawberry case A close-up shot features a young woman, framed from the chest up, with dark hair and striking blue eyes, smiling confidently towards the camera. She wears a light-colored top and large, silver hoop earrings. She holds a smartphone with a bright pink case, adorned with a cheerful red strawberry and green leaf pattern. The phone is positioned prominently to her right, slightly tilted towards the camera, making the case clearly visible. The background is a blurred, bright outdoor setting, possibly a dock or lake. Bright, natural lighting enhances her positive expression. White text is overlaid: "This is your phone case.".
0:43phone into pocket A close-up shot focuses on a human hand, with light skin tone and a gold ring on the index finger, smoothly sliding a smartphone into the front pocket of dark-colored pants. The phone case features a dark green and black abstract pattern. The fabric of the pants is visible, showing a slight texture. The background is blurred, suggesting an outdoor setting with natural light. The action is deliberate, symbolizing ease of use and everyday integration. White text is overlaid: "Make a decision without".
0:44walking on boardwalk A low-angle, medium shot centers on the lower legs and feet of a person walking forward on a rustic wooden boardwalk or dock. The person is wearing white socks and clean white sneakers. Distinct shadows are cast by the bright sun, and the wooden planks show visible grain and texture. The background is softly blurred, revealing green foliage and bright sunlight, indicating an inviting outdoor, natural environment. The camera dollies forward, following the person's movement. White text is overlaid: "making a sacrifice.".
0:45placing phone on wood A close-up shot focuses on a human hand, with light skin tone, gently placing a smartphone with a plain lavender or light purple case onto a rustic wooden surface, likely the same boardwalk from the previous scene. The phone's screen is black, indicating it's not active. The background has a very shallow depth of field, blurring into green foliage and bright sunlight. The natural, clear lighting highlights the phone case's color and the wood's texture, giving a sense of calm and simplicity.
0:46four pela cases held up A medium shot captures four diverse hands, varying in skin tone, holding up four different Pela phone cases against a blurred background of vibrant green foliage and bright sunlight. Each case displays a unique and appealing design: one with orange and green mushrooms, another with a light blue marble pattern, a third adorned with colorful outdoor-themed stickers/badges, and a fourth with a subtle beige textured pattern. The hands are arranged dynamically, holding the cases slightly angled towards the viewer. Natural, bright lighting makes the colors of the cases stand out. White text is overlaid: "Pela Case".
0:48end card pela logo A static, digital end card is displayed, featuring the "pela" logo in clean white typography, centrally positioned against a solid, dark teal-grey background. Below the logo, a prominent white rectangular button with softly rounded corners contains the call to action "SHOP PELA" in black, sans-serif text. The design is clean, minimalist, and utilizes the brand's distinct color palette for a professional and inviting final impression.
