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First Day Life Inc.

firstday.com

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0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

Your wellness routine just got sweeter 🥝 Get real results you can taste & feel with @FirstDay gummies which are now available at @Target 🙌🏻 From multivitamins to pre + post probiotics and Nighttime Reset with magnesium (melatonin-free), these clean gummies make supporting your health easy and delicious. First Day is available for kids, teens and women. Find them in the health aisles on your next Target run 🎯

Brand

First Day Life Inc.

AI Analysis

AI Tags

HookProblem SetupVisual HookWide ShotHandheld CameraText OverlayLogo VisibleValue PropositionOn-Brand Color PaletteSeasonal ContextBenefit-FirstFeature BreakdownSolution RevealClose-UpZoom Punch-InPackaging VisibleProduct DemoStatic FrameProduct In HandFemale PresentHow-ToOverheadChild Present

Text on Screen

0:00CVS pharmacy

0:00Expect More. Pay Less.

0:00first day

0:00Real results you can taste & feel.

0:00New Year = New Wellness Goals

0:01No-Junk Multi + Superfoods

0:01For daily nutrition, steady energy, & immune support*

0:01Real ingredients. Real delicious.

0:01Look for First Day Gummies at Target

0:01To support your wellness journey

0:03The Multi Multivitamins formulated with essential vitamins

0:03Includes 21 organic superfoods blend

0:03first day

0:03WOMEN

0:03THE MULTI

0:03NO JUNK

0:03Natural Field Raspberry

0:0360 GUMMIES | DIETARY SUPPLEMENT

0:05Pre + Post Probiotic

0:05For Women - Supports immunity, gut health and vaginal health

0:05first day

0:05WOMEN

0:05PRE+POST PROBIOTIC

0:05NO JUNK

0:05Natural Golden Peach

0:0560 GUMMIES | DIETARY SUPPLEMENT

0:08Nighttime Reset Magnesium

0:08Melatonin free sleep support

0:08first day

0:08WOMEN

0:08NO JUNK

0:08NIGHTTIME RESET MAGNESIUM

0:08Natural Kiwi Berry

0:0850 GUMMIES | DIETARY SUPPLEMENT

0:10Adding Multivitamins to my daily routine

0:10first day

0:10WOMEN

0:10THE MULTI

0:10NO JUNK

0:10Natural Field Raspberry

0:1060 GUMMIES | DIETARY SUPPLEMENT

0:12YOUR FIRST DAY OF BETTER HEALTH STARTS NOW*

0:14First Day Gummies also available for Kids and Teens

0:14Look for it at Target

0:14first day

0:14KIDS

0:14NO JUNK

0:14THE MULTI

0:14Natural Field Raspberry

0:1460 GUMMIES | DIETARY SUPPLEMENT

0:14first day

0:14KIDS

0:14NO JUNK

0:14PRE+POST PROBIOTIC

0:14Natural Golden Peach

0:1450 GUMMIES | DIETARY SUPPLEMENT

Scenes (7)

0:00shopping cart display intro

The scene opens with a first-person perspective, looking down into a bright red shopping cart with a perforated bottom. The camera moves slowly forward through a brightly lit Target store aisle. In the mid-ground, a prominent "First Day" product display is visible, featuring various packages of gummy vitamins in green, red, and purple containers. The display has a large banner that reads "first day Real results you can taste & feel." Above the aisle, overhead fluorescent lights illuminate the scene, creating bright, even lighting. On the right, more shelves with various health products can be seen, and a "CVS pharmacy" sign is visible in the distance. The dominant colors are the vibrant red of the shopping cart, the white and red of the Target branding, and the bright colors of the product packaging. Text overlayed on the video reads "New Year = New Wellness Goals" in a stylized, bold white font with a dark outline.

0:01product display detail

The camera rapidly zooms in on the "First Day" product display in the Target aisle, shifting from a wider view to a medium shot focusing on the middle and upper shelves. The vibrant green box of "No-Junk Multi + Superfoods" is prominent, featuring red berries and broccoli graphics. Below it, the red box for "3-in-1 Probiotic" shows peaches and kiwis. To the right, various bottles of "First Day" gummies are neatly arranged on the shelves. The background consists of blurred store aisles with various products. The lighting is bright and even, typical of a retail store, with overhead fluorescent lights casting minimal shadows. The color palette is dominated by the bright greens, reds, and purples of the product packaging against the white shelving. Text overlays appear: "Look for First Day Gummies at Target" in large, bold white text with a dark outline, and "To support your wellness journey" in a smaller, similar font below it.

0:03product focus multi

This is a close-up shot focused on a female hand holding a "First Day" "The Multi" vitamin bottle. The bottle is cylindrical, predominantly green and light blue with a white label, and features graphics of raspberries. The hand, with light skin and short, bright red fingernails, holds the bottle firmly. The background is blurred, showing the inside of a red shopping cart, suggesting the product has been placed or is about to be placed in the cart. The lighting is soft and even, highlighting the product details. Text overlays are present: "The Multi Multivitamins formulated with essential vitamins" in large white text with a black outline, and "Includes 21 organic superfoods blend" in a smaller, similar font below. The camera is static, providing a clear and stable view of the product.

0:06product focus probiotic

This close-up shot features the same female hand, with light skin and red fingernails, holding a "First Day" "Pre + Post Probiotic" vitamin bottle. The bottle is cylindrical, primarily red and light blue with a white label, showcasing graphics of peaches. Similar to the previous scene, the blurred background shows the interior of a red shopping cart, suggesting the product has been placed or is about to be placed in the cart. The lighting is soft and even, creating a clear view of the product details, with subtle highlights on the bottle's surface. Text overlays are displayed: "Pre + Post Probiotic" in large white text with a black outline, and "For Women-Supports immunity, gut health and vaginal health" in a smaller, similar font below. The camera remains static throughout this shot, ensuring the product and text are the main focus.

0:08product focus magnesium

This close-up shot continues to feature the female hand, with light skin and red fingernails, holding a "First Day" "Nighttime Reset Magnesium" vitamin bottle. The cylindrical bottle is predominantly purple and light blue with a white label, adorned with kiwi graphics. The background remains the blurred interior of a red shopping cart, maintaining continuity with the shopping trip. The soft, even lighting clearly illuminates the product details, with a slight sheen on the bottle's surface. Text overlays read: "Nighttime Reset Magnesium" in large white text with a black outline, and "Melatonin free sleep support" in a smaller, similar font below. The camera is static, maintaining focus on the product and text, emphasizing the specific benefits of this particular supplement.

0:11opening product container

An overhead close-up shot focuses on two female hands with light skin and red fingernails. One hand holds a "First Day" green and blue multi-vitamin bottle horizontally, oriented with the label facing towards the camera. The other hand twists off the white cap of the bottle with a smooth, controlled motion. The bottle is labeled "first day WOMEN THE MULTI". As the cap is removed, the inner seal is revealed, displaying text in blue on a white background: "YOUR FIRST DAY OF BETTER HEALTH STARTS NOW". The background is a blurred light-colored carpet or rug, suggesting an indoor home setting, contrasting with the previous store setting and implying product usage. The lighting is soft and natural, illuminating the hands and product clearly. Text overlay reads: "Adding Multivitamins to my daily routine" in bold white text with a dark outline.

0:14kids teens product reveal

This close-up shot features the female hand, with light skin and red fingernails, now holding two "First Day" vitamin bottles. On the left is "THE MULTI" for teens (green and light blue), and on the right is "PRE+POST PROBIOTIC" for teens (red and light blue). Both bottles have "KIDS" and "TEENS" labels prominently displayed, clearly distinguishing them from the adult versions and targeting a younger demographic. The bottles are held side-by-side, showcasing their labels and colorful designs, with their branding and benefits visible. The background is the blurred interior of a red shopping cart, returning to the store setting and implying availability for purchase. The lighting is bright and even, casting subtle reflections on the bottles. Text overlays are present: "First Day Gummies also available for Kids and Teens" in large white text with a black outline, and "Look for it at Target" in a smaller, similar font below. The camera remains static, holding the focus on the products.

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