0:00animated illustration grid The scene presents a 3x3 grid of nine hand-drawn, sketch-style illustrations on a light beige background. The illustrations are initially monochromatic, appearing as outlines. Throughout the scene, individual illustrations animate by being subtly colored, and corresponding text labels appear briefly below them before fading out. The top row features a cat's head (left), a snowflake (center, briefly labeled 'WINTER'), and a slice of cake with a pink candle (right, briefly labeled 'BIRTHDAY'). The middle row includes a bouquet of flowers (left, briefly labeled 'THANK YOU'), a baby rattle (center, briefly labeled 'NEW BABY'), and a jack-o'-lantern (right, briefly labeled 'HALLOWEEN'). The bottom row shows a beach umbrella (left, briefly labeled 'RETIREMENT'), a dog's head (center, briefly labeled 'DOGS'), and two wedding bells (right, briefly labeled 'WEDDING'). Static text elements are positioned on the sides: 'Charming ecards' on the upper right, 'for every occasion' on the mid-left, and 'in the palm of your hand.' on the lower right. These texts are in a reddish-brown serif font. The background is a warm, light beige with subtle, shifting light and shadow patterns, suggesting sunlight or dappled shade moving across a surface. The camera framing is a wide shot, centered on the grid, from an overhead or slightly elevated perspective. The color palette is muted and earthy, dominated by the beige background, black sketch lines, and subtle pastel colorizations for the animated elements. The overall mood is gentle, inviting, and nostalgic.
0:16end card call to action The scene displays a static end card, maintaining the same warm, light beige background with subtle, shifting light and shadow patterns as the previous scene. Centered prominently on the screen is the brand identity: 'Jacquie Lawson' in an elegant, dark reddish-brown script font, followed by a thin horizontal line, and then 'ECARDS APP' in a smaller, reddish-brown sans-serif font. Below this, a clear call to action reads 'Download the app today!' in a standard reddish-brown sans-serif font. Directly beneath the call to action, two app store download buttons are presented side-by-side. The left button features the 'Download on the App Store' text with the Apple logo, while the right button shows 'GET IT ON Google Play' with the Google Play logo. Both buttons are light gray with dark text and logos, and have rounded corners. The camera frames this information in a wide, centered shot. The color palette is consistent with the brand's aesthetic: warm beige background, reddish-brown text, and neutral gray for the buttons. The mood is conclusive and action-oriented.
