0:00intro product reveal A medium shot of a woman standing in what appears to be a well-lit living room, holding a vibrant blue gift box tied with a white ribbon. The camera is static and eye-level. She is smiling and speaking directly to the camera, showcasing the box. The background features light-colored walls, framed pictures hanging on the left, and a partial view of a doorway leading to another room with a brown couch visible. The lighting is bright and even, indicating an indoor setting during daytime. On the bottom of the screen, there is a text overlay that reads 'A housewarming gift they'll never forget' with a golden crown emoji, introducing the product and its purpose. The color palette is bright with the striking blue of the box and the woman's purple and white sweater.
0:04host explaining gifts The scene maintains a medium shot of the woman, now without the gift box, standing in the same living room setting. The camera remains static and at eye level. She uses expressive hand gestures to emphasize her points as she talks about giving unique and special gifts. The background is consistent with the previous scene, showing a light wall with framed artwork and a distant doorway. The lighting is still bright and natural. Text overlays appear and disappear, highlighting phrases like 'giving unique and special gifts' and 'something cozy and inviting and something special,' reinforcing the narrative. Her overall demeanor is warm and engaging, creating a personal connection with the viewer.
0:10host receiving package A wide shot from a low angle shows the woman stepping out of her front door, which has a half-glass panel, onto a small porch area with a patterned doormat. She bends down to pick up the blue gift box that is placed on the doormat. The background includes the exterior of her house, a light-colored wall with a decorative hanging, and the interior of her home visible through the open doorway. The lighting is bright and natural, suggesting a sunny day. The camera captures her full movement from bending to standing up with the box, implying the delivery and receipt of the package. Text overlays like 'The Levain Celebration Bundle has all the perfect' indicate the specific product being referenced.
0:13unboxing first look A medium shot returns to the woman standing in her living room, now holding the open blue gift box. The camera is static and eye-level. She looks at the contents with a smile, showing the inside of the box to the viewer. The background features the same light-colored wall and framed pictures. The internal lid of the box is visible, adorned with a white and blue cityscape illustration and the text 'NYC's Favorite Cookies'. The lighting remains bright and even. The woman's excited expression and the clear view of the box's contents suggest the reveal of a thoughtfully curated package. A text overlay stating 'housewarming gifts in one package' confirms the product's purpose.
0:16plush plant reveal The scene continues with the woman in a medium shot, showcasing the contents of the blue gift box. The camera remains static. She pulls out a small, plush succulent plant from the box, holding it up for the camera to see. The background is consistent with the living room setting. The plush plant is green and housed in a blue fabric pot. Text overlay reads 'A plant they can't kill.' The interaction is engaging, highlighting the novelty and practicality of the item. The lighting maintains its bright, natural quality, illuminating both the presenter and the product clearly.
0:17plush plant close up A close-up shot focuses on the small plush succulent plant held in a hand. The camera is slightly handheld, showing a subtle movement as the hand adjusts its grip, allowing different angles of the plush toy to be seen. The background is a blurred, light-brown granite countertop, with a hint of a burning candle wick in the distant background, adding warmth. Text overlay changes from 'It's a really cute' to 'They can stick' to 'on their window' to 'in the house,' describing the item's features and versatility. The lighting is warm and clear, highlighting the soft textures of the plush plant. The overall impression is one of cuteness and practicality.
0:21plush plant affection A medium shot captures the woman in what appears to be a kitchen or dining area. The camera is static. She is standing next to a light-colored countertop, holding the plush succulent plant close to her cheek and smiling with her eyes closed. A lit candle in a light-colored jar is visible on the countertop next to her. The background features light walls, a dark woven wall hanging, and a framed mirror, creating a cozy atmosphere. Text overlay reads 'have to worry about watering it.' The scene emphasizes the comforting and low-maintenance aspect of the plush toy. The lighting is soft and warm, contributing to the tranquil mood.
The scene reverts to a medium shot of the woman in her living room, once again holding the open blue gift box. The camera is static. She pulls out a cream-colored jar candle with a golden label from the box, presenting it to the camera with a confident smile. The background remains consistent with the light-colored walls and framed pictures. Text overlay reads 'A luxurious candle.' The lighting is bright and even, ensuring clarity of the product. Her facial expression and presentation suggest the candle is another high-quality item within the housewarming bundle.
A medium shot shows the woman in the kitchen area, standing next to the same light-colored granite countertop. The camera is static. She holds the candle to her nose, inhaling deeply with a pleased expression, then places the lid back on and sets the candle down on the counter. The background features light walls, wooden cabinetry, and framed artwork on the wall. Text overlay displays 'It smells so good. Who doesn't want'. The scene highlights the sensory experience of the candle, emphasizing its pleasant fragrance. The lighting is warm and soft, consistent with a home environment.
0:27lighting candle close up A close-up shot focuses on the woman's hands as she lights the candle on the granite kitchen countertop. The camera is static. She holds a long lighter to the wick of the candle, successfully igniting it. The background remains the blurred kitchen counter and a white wall, providing a clean and focused setting for the action. Text overlay continues, reading 'a good fresh new smell for a brand new house.' The detailed shot emphasizes the act of creating a fresh and welcoming ambiance. The warm glow of the newly lit candle is visible, adding to the cozy atmosphere.
A medium shot shows the woman back in her living room, holding the open blue gift box in one arm and a clear plastic bag filled with four large cookies in her other hand. The camera is static. She smiles at the camera, presenting the cookies as another key item from the housewarming bundle. The background is consistent with the living room setting. Text overlay announces 'Four ooey gooey cookies'. The scene highlights the delicious and comforting aspect of the cookies, appealing to a sense of indulgence. The lighting remains bright and natural, ensuring clear visibility of the products.
A medium shot captures the woman in the kitchen area, standing next to the granite countertop. The camera is static. She holds the clear bag of cookies to her nose, inhaling with a blissful, closed-eye expression, then pulls it away with a satisfied smile. The background includes the kitchen cabinetry and appliances, maintaining the home environment. Text overlay reads 'that'll immediately set a cozy and delicious mood.' The scene focuses on the aromatic appeal of freshly baked cookies, emphasizing the warmth and comfort they bring. The lighting is warm and inviting, complementing the cozy mood.
0:34cookies on board close up A close-up shot of the clear plastic bag of cookies resting on a rustic wooden cutting board. The camera is static and slightly overhead, providing a detailed view of the cookies and their packaging. In the background, the blue gift box is partially visible, slightly blurred, indicating its origin. Text overlay states 'You can get that'. The lighting is bright and focused on the cookies, highlighting their texture and presentation. The scene emphasizes the product's quality and its appealing appearance, reinforcing the idea of a delicious and well-presented gift.
A wide shot shows the woman in the kitchen, standing in front of an open oven. The camera is static. She bends down, looking into the oven where two cookies are visible on a baking sheet. The background features polished wooden cabinets, a stainless steel microwave above the oven, and a black tile backsplash with a few decorative items. Text overlay reads 'fresh baked cookies'. The scene suggests the ability to enjoy warm, fresh-baked cookies, enhancing the homey and comforting aspect of the gift. The kitchen lighting is bright, illuminating the oven's interior.
0:37host explaining freshness A medium shot returns to the woman in her living room, holding the open blue gift box and the bag of cookies. The camera is static and at eye-level. She gestures confidently with her free hand as she talks about the immediate freshness of the cookies. The background is consistent with the living room setting. Text overlay states 'right away. Levain is perfect'. Her cheerful and confident demeanor reinforces the quality and appeal of the product. The lighting remains bright and natural, ensuring clarity of her expression and the products. She highlights the overall experience of the gift.
0:39cookie detail close up A close-up shot from an overhead angle focuses on two hands holding a large, dark chocolate cookie with visible peanut butter swirls. The camera is slightly handheld, showing a subtle movement as the cookie is slightly rotated to reveal its texture and ingredients. The background is a blurred, warm-toned wooden surface. Text overlay reads 'anyone who loves sweets. The cookies are baked'. This intimate shot highlights the decadent and rich qualities of the cookie, emphasizing its visual appeal and deliciousness. The lighting is warm and natural, making the cookie appear even more inviting.
0:41host explaining craftsmanship The scene returns to a medium shot of the woman in her living room, holding the open blue gift box and the bag of cookies. The camera is static. She gestures with her free hand, emphasizing that the cookies are baked fresh and made by hand, conveying a sense of quality and care. The background is consistent with the living room setting. Text overlay states 'fresh and made by hand. I am so confident'. Her confident smile and gestures reinforce the artisanal aspect of the product. The lighting remains bright and natural, highlighting her presentation and the products.
0:44full box contents overhead An overhead close-up shot provides a detailed view inside the open blue gift box. The camera is static. The contents are neatly arranged: the clear bag of cookies tied with a blue ribbon, the plush succulent plant, and the cream-colored 'CHEERS TO YOU' candle. The inside lid of the box displays the white and blue cityscape illustration and 'NYC's Favorite Cookies' branding. Text overlay reads 'that your friends and family will absolutely love this gift.' The lighting is bright and even, showcasing all the items clearly. This shot is a comprehensive reveal of the entire housewarming bundle, emphasizing its completeness and appealing presentation.
0:47final call to action talking head The scene returns to a medium shot of the woman in her living room, holding the open blue gift box. The camera is static. She smiles confidently at the camera, asking a rhetorical question 'And who doesn't love cookies.' The background is consistent with the living room setting. The lighting remains bright and natural. Her expression is warm and inviting, serving as a final persuasive statement before the explicit call to action. This brief moment reinforces the universal appeal of the product.
0:49call to action final A close-up shot of the woman, slightly from a low angle, holding the clear bag of cookies close to her chest. The camera is static. She is smiling broadly and speaking directly to the camera. The background is blurred and warm, appearing to be an indoor setting with hints of a bed or headboard. A prominent white text overlay instructs the viewer: 'Learn more at LevainBakery.com!'. The lighting is soft and warm, focusing on her face and the product. Her enthusiastic expression and the clear call to action encourage immediate engagement. This scene serves as a strong final push for conversion, combining personal appeal with clear instructions.
