0:00eco friendly lid closeup The scene opens with a top-down, slightly angled close-up view of a circular, off-white paper lid from a tennis ball can. The lid features a central black Dunlop 'D' logo with an arrow-like design, and two arcs of black text: 'ECO FRIENDLY LID' on the top curve and 'LOVE THE GAME' on the bottom curve. The background is a textured, light beige or pale grey paper-like surface, indicating an eco-friendly aesthetic. Lighting is even and soft, creating minimal shadows that give the lid a slight sense of depth against the flat background. The overall color palette is muted and natural, focusing on beige, black, and the subtle texture of the paper background. There are no active movements, and the scene is static and clean.
0:01new packaging reveal Two Dunlop tennis ball cans, one standard size and one slightly smaller, slide into the frame from the right side, settling into a vertical, slightly angled position against the same textured, light beige paper background. Both cans are clear cylinders containing bright yellow-green tennis balls, with blue and white labels featuring 'DUNLOP ATP TOUR OFFICIAL BALL' branding and the Dunlop 'D' logo. The text 'NEW BALL PACKAGING' appears in a bold, bright neon green font at the bottom of the screen, emphasizing the product update. The lighting remains soft and even, highlighting the product details without harsh shadows. The color palette combines the muted background with the vibrant blue and neon green text.
The scene transitions into a dynamic grid of eight smaller images, arranged in two columns of four, depicting various aspects of tennis. The images showcase diverse tennis court environments (indoor blue courts with spectators, outdoor clay courts, grass courts) and close-ups of bright yellow-green Dunlop ATP Tour tennis balls, some with the 'AO' (Australian Open) logo. The two tennis ball cans from the previous scene are visible, partially sliding out of frame on the left and right edges. Bright neon green text, 'SAME GREAT PERFORMANCE', is prominently displayed across the center of the grid, visually linking the performance aspect to the new packaging. The camera remains static, focusing on the composition of the grid, while the images within the grid add visual variety and context. The overall color palette is dynamic, featuring vibrant blues, greens, and reds from the courts and balls, contrasting with the neon green text and the underlying muted background.
0:04made from plastic text A clear, empty test tube-like cylinder is positioned vertically on the left side of the frame, partially visible. The background is the familiar textured, light beige paper-like surface. Bright neon green text 'MADE FROM' appears in the center of the screen, creating an immediate focal point. The cylinder is transparent, reflecting the soft, even lighting, which gives it a subtle sheen. There is no camera movement, and the scene is clean and focused on introducing the material aspect of the new packaging. The dominant colors are the neutral beige of the background, the transparency of the cylinder, and the striking neon green of the text.
0:06recycled plastic icon The scene features two clear, empty test tube-like cylinders, now fully visible and positioned vertically, slightly apart. A neon green outline of a recycling symbol (three chasing arrows forming a triangle) appears, initially over the left cylinder, then over both, emphasizing the material's origin. The bright neon green text 'MADE FROM 30% RECYCLED PLASTIC' is displayed prominently across the center of the screen, providing key information about the packaging. The background remains the textured, light beige paper-like surface. The lighting is soft and consistent, highlighting the transparency of the cylinders and the vibrancy of the green text and icon. The camera is static, focusing on the visual information and sustainability message.
0:07recycled paper label icon The scene displays an abstract neon green outline icon representing a rolled-up paper label, positioned centrally in the upper half of the frame. Below it, the bold, bright neon green text 'RECYCLED PAPER LABEL' appears, clearly stating another sustainable feature of the packaging. The background maintains the textured, light beige paper-like surface, creating a cohesive visual theme. The lighting is soft and even, making the neon green elements pop against the neutral background. The camera is static, allowing viewers to absorb the textual and iconic information without distraction. The color palette is dominated by the light beige, accented by the striking neon green.
0:09recycled paper label reveal The neon green outline icon of the rolled-up paper label animates, unfolding and transforming into two flat, rectangular paper labels. These labels are identical to the blue and white 'DUNLOP ATP TOUR OFFICIAL BALL' branding seen on the tennis ball cans. They are stacked slightly askew, revealing details of the packaging design. The bright neon green text 'RECYCLED PAPER LABEL' remains at the bottom of the screen. The background is the continued textured, light beige paper-like surface. The lighting is soft and even, accentuating the colors and details of the labels. The camera is static, focusing on the transformation and reveal of the labels. The color palette combines the neutral background with the vibrant blue, white, and neon green of the branding and text.
0:11recyclable paper lid A neon green outline of a recycling symbol, similar to the one seen earlier but now forming a full circle with arrows, appears at the top center of the frame. Below it, the bold, bright neon green text 'RECYCLABLE PAPER LID' is prominently displayed. In the bottom right corner, the circular, off-white paper lid from the opening scene reappears, featuring the Dunlop 'D' logo and 'ECO FRIENDLY LID' / 'LOVE THE GAME' text. The background is the consistent textured, light beige paper-like surface. The lighting is soft and even, highlighting the details of the lid and the vibrant green text/icon. The camera remains static, emphasizing the message of recyclability. The color palette focuses on neutrals with strong neon green accents.
0:14can assembly animation The scene transitions to a vibrant light blue background, diverging from the previous beige texture. A clear cylindrical tennis ball can tube appears centrally. A bright yellow-green tennis ball drops smoothly into the tube, followed by the off-white paper lid snapping onto the top, completing one can assembly. Simultaneously, a slightly smaller version of the clear tube, tennis ball, and lid appear and assemble to its right, creating two complete tennis ball cans. The lighting is bright and even, casting subtle shadows that give depth to the objects. The camera performs a slight upward pan and zoom as the cans assemble, following the action. The color palette is dominated by the bright blue background, contrasting with the neon yellow-green balls and the blue and white branding on the cans.
0:18multiple cans floating Against a solid, bright light blue background, numerous tennis ball cans of various Dunlop types (ATP Tour, Fort, Grand Prix, etc.) are seen floating, tumbling, and falling in a dynamic, randomized pattern. The cans are different colors, predominantly blue, green, and red, with white sections and Dunlop branding. They are rotating and moving, creating a sense of abundance and variety. The lighting is bright and even, making the colors pop. The camera is static, observing the falling cans. The color palette is vibrant and diverse, showcasing the range of Dunlop products against the bright blue backdrop.
0:19product on court summary The two Dunlop ATP Tour tennis ball cans (one large, one small) are superimposed in the foreground, floating slightly above a wide shot of a brightly lit indoor tennis court during a match. Players are visible on the blue court, and a large crowd fills the dark, elevated stands in the background. Prominent, bold neon green text 'NO.1 BALL ON TOUR*' is displayed at the top of the screen, with a bright yellow-green Dunlop tennis ball animatedly rotating next to it. Below the cans, smaller neon green text reads 'NOW MORE SUSTAINABLE PACKAGING'. The lighting on the court is intense, contrasting with the dark spectator areas, while the cans and text are brightly illuminated. The camera is static, focusing on the composite image. The color palette is dominated by the blue court, green ball/text, and the deep black of the background, with the white and blue of the cans.
The scene displays a minimalist end card against a solid black background. Centrally positioned are the white 'ATP TOUR' logo, featuring a stylized tennis player silhouette, and the white Dunlop 'D' logo with its arrow design, separated by a vertical white line. Below these logos, the white text 'OFFICIAL TENNIS BALL' is displayed. The overall composition is clean and stark, focusing entirely on branding and official designation. The lighting is even, ensuring the white logos and text stand out clearly against the black. The camera is static. The color palette is strictly black and white, conveying professionalism and official status.
