0:00split screen welding boots This scene employs a split-screen format. The top half shows a medium shot of a male founder speaking directly to the camera, positioned centrally, with shelves of work boots blurred in the background. The bottom half features a close-up of a pair of brown work boots on a metal grate, with bright sparks flying around them, suggesting a welding or grinding activity. The lighting on the man is even and bright, highlighting him against the store background. The bottom shot has dramatic lighting, emphasizing the sparks and the texture of the boots and grate. The overall color palette is warm, with browns, tans, and the bright white of the sparks contrasting with the man's dark shirt.
0:00split screen chelsea boot landscape The scene continues with a split-screen layout. The top half maintains a medium shot of the male founder speaking to the camera, in the same store environment with boot shelves in the background. The bottom half shifts to a stylized shot of a single brown Chelsea-style work boot. This boot is presented against a serene, blurred natural landscape background featuring still water and distant mountains under a soft, diffused sky. The top part has bright, even store lighting. The bottom part has soft, almost cinematic lighting, highlighting the boot's texture and form against the tranquil backdrop. The colors are predominantly browns and blues, creating a rugged yet sophisticated aesthetic.
0:01split screen lace up boot landscape This scene is again presented in a split-screen format. The upper frame shows the male founder, from the chest up, addressing the viewer in the same retail store setting. His expression is direct and earnest. The lower frame displays a single, robust lace-up work boot, dark brown in color, with a contrasting white sole and purple accents on the laces. This boot is also set against a picturesque, blurred natural background of water and mountains, similar to the previous scene, suggesting durability in various environments. The lighting on the man is clear and functional, while the boot is artfully lit to emphasize its construction and materials. The scene combines the informative 'talking head' with aspirational product imagery.
0:02person stepping on wood A very low-angle, close-up shot focuses on a person's feet, clad in heavily soiled, brown work boots, stepping onto a raw wooden plank. The boots are covered in dirt and sawdust, indicating active work. The brown work pants are also visible, slightly dusty. The background is a blurred construction or workshop setting, with muted, natural lighting emphasizing the textures of the wood and the worn boots. The camera is static, capturing the purposeful placement of the foot. The color palette is dominated by earthy browns and the light beige of the wood, conveying a sense of authenticity and hard work.
This is a close-up, static shot of a single tan work boot standing on a dark, textured surface, enveloped in swirling white smoke. The boot is a lace-up style with a moc-toe and a thick white sole. The smoke rises around and partially obscures the boot, creating a dramatic and almost ethereal effect. The lighting comes from above and slightly to the front, casting soft shadows and highlighting the smoke. The color palette is stark, with the tan of the boot, the dark surface, and the bright white of the smoke, giving it a somewhat mysterious yet rugged appearance. The shot isolates the product, drawing full attention to its form and suggested durability.
0:04feet walking up stairs A low-angle, close-up shot follows a person's legs and feet as they ascend a wooden staircase in a construction or unfinished building. The person is wearing rugged brown work boots, visibly covered in dust and debris, paired with dark brown work pants. The camera moves in sync with the person's upward movement, capturing each step. The environment consists of raw, light-colored wooden stairs and vertical studs, suggesting a construction site or renovation project. The lighting is natural and somewhat diffused, illuminating the textures of the wood and the wear on the boots. The focus is entirely on the motion of walking, highlighting the practical application of the footwear in a demanding setting.
0:06feet walking forward This scene presents a low-angle, medium-close-up shot of a person's legs and feet, clad in brown work pants and dirty brown work boots, walking directly towards the camera. The setting appears to be an interior space under construction, with a dusty concrete floor and exposed wooden wall studs blurred in the background. The camera tracks backward smoothly, maintaining a consistent distance from the feet as they approach. Natural light filters in from an unseen source, creating a realistic, somewhat gritty atmosphere. The color palette is earthy and subdued, featuring various shades of brown and gray, emphasizing the workwear aspect of the products.
0:08split screen retailer announcement The scene reverts to a split-screen layout. The top half shows the male founder in a medium shot, speaking directly to the camera from the retail store environment. He is expressive and engaging, announcing good news. The bottom half is a graphic overlay featuring the 'BRUNT' logo in orange, followed by the text 'NOW AVAILABLE AT' and then 'KITTERY TRADING POST' with a distinctive target-style logo. The lighting on the founder is bright and professional. The graphic is clean and modern, with a clear call to action. The overall mood is positive and informative, transitioning from problem statement to solution delivery.
0:10split screen retailer announcement gesturing This scene is a continuation of the previous split-screen, maintaining the same visual elements. The top section shows the male founder, still in a medium shot, speaking energetically to the camera. He now uses hand gestures to emphasize his points, conveying enthusiasm and conviction. The bottom half remains the static graphic announcement: 'BRUNT' logo, 'NOW AVAILABLE AT', and 'KITTERY TRADING POST' with its target logo. The retail store background with shelves of boots is still visible behind the founder. The lighting remains bright and even, and the color scheme of the graphic is consistent. The combination of the founder's dynamic delivery and the clear text reinforces the announcement.
0:13split screen man inspecting boots on shelf The split-screen continues. The upper half features the male founder in a medium shot, speaking with a direct gaze into the camera, located in the boot store environment. The lower half transitions to a medium shot of another man, seen from behind and to the side, wearing a black cap, dark t-shirt, and brown pants, inspecting several pairs of boots displayed on a wooden shelf. His hand reaches out towards the boots, suggesting he is browsing or selecting. The background of the bottom frame includes more shelving units with clothing and various products, indicating a retail space. Lighting is natural and practical in both frames, highlighting the products and the interaction. The color palette is functional, with browns, grays, and the muted colors of workwear.
0:14split screen man holding boot In this split-screen scene, the top frame shows the male founder delivering his message in a medium shot, his facial expression serious yet inviting, set against the blurred boot store backdrop. The bottom frame features a close-up of a man's hands, likely the same customer persona from the previous scene, holding and examining a dark grey work boot. He turns the boot slightly, inspecting its details and construction. The background of the bottom frame is blurred but suggests a retail environment with clothing racks. Both frames are well-lit with ambient store lighting. The scene emphasizes the tactile experience of the product, connecting the founder's narrative with a visual demonstration of product interaction and quality.
0:16split screen man trying on boot This split-screen shot continues with the male founder in the top frame, maintaining eye contact and speaking to the audience, situated in the familiar boot store. The bottom frame provides a medium shot of a young man, with short brown hair, wearing a bright yellow t-shirt and grey pants, seated on a dark bench or stool. He is actively trying on a brown work boot, bending forward slightly to adjust it. The background shows parts of a store interior, possibly a changing area, with warm, functional lighting. The overall color palette combines the practical tones of workwear with the bright yellow of the t-shirt, adding a touch of vibrancy. The scene highlights the comfort and fit of the product, showing a customer's real interaction.
0:17split screen boot sole close up The split-screen continues, with the male founder in a medium shot at the top, talking and gesturing in the boot store setting. The bottom frame features an extreme close-up of the sole of a brown work boot. The sole is thick and beige-colored, with a deeply grooved, geometric tread pattern for traction. The 'BRUNT' logo is clearly visible molded into the sole, along with other subtle brand markings. The lighting is focused and precise, highlighting the texture and details of the sole. The color palette is dominated by the earthy brown of the boot material and the lighter beige of the sole, emphasizing the product's durable construction and branding.
0:18split screen boot laces close up This split-screen segment maintains the male founder in the top frame, continuing his address to the camera with focused intensity in the boot store. The bottom frame presents an extreme close-up of the lacing system on a brown work boot. The thick, two-tone laces (brown and black) are threaded through sturdy metal eyelets and a plastic speed-hook, which also features the 'BRUNT' logo. Detailed stitching around the eyelets and along the boot's upper is clearly visible, showcasing the craftsmanship. The lighting is very precise, accentuating the textures of the leather, laces, and metal hardware. The color palette is rich in browns and metallic tones, highlighting the quality and durability of the boot's components.
0:19split screen boot stitching close up The final split-screen shot of this sequence shows the male founder at the top, maintaining eye contact with the camera and concluding his message in the boot store setting. The bottom frame features an extreme close-up on the precise, clean stitching along a seam of a brown work boot. The contrasting light-colored thread stands out against the dark brown leather, showcasing the boot's construction quality and attention to detail. The background is completely out of focus, drawing all attention to the texture of the leather and the uniform stitches. Direct, focused lighting emphasizes the fine details of the craftsmanship. The color palette is earthy and warm, highlighting the natural materials and careful assembly.
0:20screen recording store locator This scene is a screen recording of the BRUNT Workwear website's 'FIND RETAILERS NEAR YOU' page. The screen displays a clean, white interface with the orange 'BRUNT' logo at the top. Below, a search bar labeled 'Type a City or State' with a red search icon is centrally located. The main visual is an interactive map of North America, showing green landmasses and blue oceans, with a small animating blue dot indicating a potential user's current location or a search result. Text overlays 'location' and 'to you' appear as the map loads. The overall aesthetic is functional and user-friendly, with clear typography and brand colors. This scene acts as a direct call to action, guiding users to find physical retail locations.
