0:00office mum complaining A close-up shot of a woman, framed from the chest up, with a neutral, slightly annoyed expression. She has dark, short hair, and is wearing large black-framed glasses and a crisp white collared shirt with a black strap from a shoulder bag visible. She is looking slightly down and to her right, holding a black smartphone in her hands, appearing to type or interact with it. The background is a plain, light grey wall. The lighting is soft and even, suggesting indoor conditions with diffuse light. White text overlays read 'Office Mum' and 'Thank the Lord they're back in school'. Her mouth is open as if speaking, but her eyes remain focused on her phone.
0:01nice mum greeting A close-up shot of a woman, framed from the chest up, with a warm, friendly smile, looking off to her left. She has long, dark brown hair partially covered by a brown knitted beanie hat. She is wearing a light blue denim shirt and a white canvas tote bag strap is visible over her shoulder. The background is a plain, light grey wall. The lighting is soft and even. White text overlays read 'Nice Mum' and 'how was everyone's Christmas?'. Her body language is open and inviting, with her right hand gently resting on her chest.
0:02knackered mum tired A close-up shot of a woman, framed from the chest up, with a weary and disheveled appearance. Her dark brown hair is messily tied up with a light blue scrunchie, with strands falling around her face. She's wearing a black long-sleeve top. She is looking down and to her right, rubbing her left eye with her fingers, indicating fatigue. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'Knackered Mum'. Her expression is one of extreme tiredness and slight irritation.
0:03nice mum sympathetic A close-up shot of the woman previously identified as 'Nice Mum', framed from the chest up. She retains her brown beanie and denim shirt, but her expression has shifted to one of concern and sympathy, with her brow furrowed and her mouth slightly downturned. She is looking off to her left, listening intently. The background is a plain, light grey wall. The lighting is soft and even. White text overlays indicate a past stressful event: 'Ours was a literal storm in a teacup for two weeks straight'.
0:04sporty mum energetic A close-up shot of a woman, framed from the chest up, with a highly energetic and animated expression. Her dark hair is pulled back tightly into a high bun, secured with a bright pink athletic headband. She wears a turquoise blue ribbed athletic tank top. She is looking off to her right, speaking enthusiastically and gesturing with her hands. The background is a plain, light grey wall. The lighting is bright and even. White text overlays read 'Sporty Mum' and 'I don't know why they're called Christmas holidays'. Her movements are lively, conveying high energy.
A close-up shot of a woman, framed from the chest up, wearing a blonde curly wig with a leopard print bow headband. She has a smug, confident smile and is looking off to her left. She wears a rich brown-colored jacket or top. The background is a plain, light grey wall. The lighting is soft and even. White text overlays read 'Judgy Mum' and 'well we had the most restful magical Christmas'. Her expression clearly conveys a sense of superiority.
0:09knackered mum hair A close-up shot of the woman identified as 'Knackered Mum', framed from the chest up. Her dark hair is even more disheveled, covering part of her face as she struggles to manage it, attempting to put it up or brush it away. She holds a small, black compact mirror in her left hand. Her expression is one of frustration and exhaustion. She is wearing the same black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay continues the previous dialogue: 'magical Christmas and New Year'.
0:12judgy mum holiday A close-up shot of the 'Judgy Mum', continuing her narrative. She is still wearing her blonde wig, leopard print headband, and brown jacket. Her smile is broad and self-satisfied as she gestures subtly with her left hand. She looks off to her left, maintaining eye contact with an unseen person. The background is a plain, light grey wall. The lighting is soft and even. White text overlays continue: 'we were in the Cotswolds and it was just perfect'. Her confident demeanor is very apparent.
0:14office mum skeptical A close-up shot of the 'Office Mum', framed from the chest up. She is wearing her black-framed glasses and white shirt, looking upwards and slightly to her right with a skeptical and disbelieving expression. Her mouth is slightly open, as if she's about to interject or question. The background is a plain, light grey wall. The lighting is soft and even. White text overlay repeats the last part of Judgy Mum's sentence: 'and it was just perfect'. Her body language shows a clear reaction to the previous statement.
0:15judgy mum agreeing A close-up shot of the 'Judgy Mum', smiling sweetly and looking off-camera. She maintains her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'that sounds lovely'. Her tone is saccharine, potentially passive-aggressive.
0:16nice mum surprised A close-up shot of the 'Nice Mum', looking surprised and slightly taken aback. She still wears her brown beanie and denim shirt, but her eyes are wide and her mouth is slightly open in a hesitant smile. She is looking off to her left. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'that sounds lovely, Sarah'. Her expression suggests polite surprise.
0:17knackered mum makeup A close-up shot of the 'Knackered Mum', actively applying makeup. She is holding a small black compact mirror in her left hand and a large, soft makeup brush in her right, vigorously dusting powder onto her face. Her expression is a comical grimace, showing concentration and a bit of exasperation. Her messy dark hair is still around her face. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'we had the in laws for eight nights'. This scene highlights her hurried routine.
0:19sporty mum shocked A close-up shot of the 'Sporty Mum', looking visibly shocked or surprised. Her eyes are wide, and her eyebrows are raised high. She is wearing her pink headband and turquoise athletic top. She looks off to her right, as if reacting to a surprising statement. The background is a plain, light grey wall. The lighting is bright and even. White text overlay simply reads 'eight'. Her reaction is exaggerated for comedic effect.
0:20knackered mum reflection A close-up shot of the 'Knackered Mum', examining her reflection in a small, black compact mirror. She gently touches the skin under her right eye, highlighting visible signs of fatigue like dark circles or puffiness. Her expression is concerned and tired. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'I said three was my limit'. This scene emphasizes her self-consciousness about her appearance.
0:21judgy mum disgusted A close-up shot of the 'Judgy Mum', turning her head sharply to her left with an expression of disapproval or mild disgust. Her mouth is slightly open, as if she's about to speak or has just reacted audibly. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'Sorry'. Her body language conveys a judgment.
0:22knackered mum explaining A close-up shot of the 'Knackered Mum', speaking directly to someone off-camera with a frantic and stressed expression. Her dark, messy hair is still visible. She holds the black compact mirror in her left hand and gestures with her right hand, emphasizing her points. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her explanation: 'what's happening here is that I've got a meeting in half an hour and I haven't had a chance to do any prep'. She is clearly overwhelmed and pressed for time.
0:28knackered mum hasty makeup A close-up shot of the 'Knackered Mum', hastily applying makeup to her face with her hands. Her dark, messy hair falls across her face as she works quickly. She still holds the black compact mirror in her left hand. Her expression is intense and focused, conveying her rush. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her self-deprecating comment: 'let alone put on any sort of makeup and I look like absolute'. The scene emphasizes her lack of time and effort.
A close-up shot of the 'Judgy Mum', offering unsolicited advice with a patronizing smile. She gestures with her right hand as she speaks, maintaining her confident and slightly superior demeanor. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her advice: 'you should always set aside at least an hour every morning to cleanse and resurface the face'. Her tone is overly helpful, bordering on critical.
0:35knackered mum exasperated A close-up shot of the 'Knackered Mum', holding the large makeup brush she was using earlier, looking at it with an exasperated and bewildered expression. Her dark, messy hair is still visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'I mean it's'. This brief shot emphasizes her reaction to the unrealistic advice.
0:36sporty mum reiterating A close-up shot of the 'Sporty Mum', reiterating a point with an energetic and slightly insistent expression. She is wearing her pink headband and turquoise athletic top, looking off to her right and gesturing with her hands. The background is a plain, light grey wall. The lighting is bright and even. White text overlay reads 'cleanse and resurface'. Her delivery is fast-paced and animated.
0:37office mum questioning time A close-up shot of the 'Office Mum', looking skeptical and slightly annoyed, as she looks down at her phone again. She is wearing her black-framed glasses and white shirt. Her mouth is open as she speaks, clearly questioning the feasibility of the previous advice. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'who has an hour to themselves in the morning'. Her expression conveys incredulity and mild frustration.
0:38knackered mum tired head A close-up shot of the 'Knackered Mum', looking utterly exhausted. She is leaning her head heavily on her right hand, with her eyes closed, as if trying to rest for a moment. Her dark, messy hair is still visible around her face. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay completes the previous phrase: 'in the morning'. This scene visually communicates extreme fatigue.
0:39judgy mum judging look A close-up shot of the 'Judgy Mum', turning her head to her left and looking at someone off-camera with a critical, slightly disdainful expression. Her mouth is subtly downturned. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'is that your finished look'. Her expression is clearly judgmental.
0:40sporty mum defending A close-up shot of the 'Sporty Mum', looking shocked and defensive, speaking rapidly and gesturing with her hands. Her eyes are wide and her mouth is open in protest. She wears her pink headband and turquoise athletic top. She looks off to her right, defending the 'Knackered Mum'. The background is a plain, light grey wall. The lighting is bright and even. White text overlay reads 'uh she looks great, Sarah'. Her energy is protective.
0:41judgy mum product reveal A close-up shot of the 'Judgy Mum', smiling sweetly, then pulling a sleek, rose-gold-toned concealer tube from a red shoulder bag. She holds it up prominently, gesturing with it as she speaks. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her suggestion: 'doesn't she, but I would just pop some of this on perhaps under those eyes'. The product is clearly visible and is the focal point of her action.
0:46curly hair mum reaction A close-up shot of a woman with short, voluminous, curly reddish-brown hair, looking to her left with a slight, knowing smile. She is wearing a grey knitted sweater and a black shoulder bag strap is visible. The background is a plain, light grey wall. The lighting is soft and even. White text overlay simply reads 'honestly'. Her expression is gentle and supportive.
0:47judgy mum product pitch A close-up shot of the 'Judgy Mum', enthusiastically recommending the concealer. She holds the rose-gold tube up, pointing to it with her finger, and speaks with a persuasive, confident smile. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her strong endorsement: 'honestly if I could give you all one product to use always it would be this'. Her gestures and expression emphasize the product's importance.
0:50knackered mum surprised product A close-up shot of the 'Knackered Mum', looking surprised and slightly dumbfounded at the product being offered. Her eyes are wide, and her mouth is slightly open. She holds the black compact mirror. Her dark, messy hair is visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'she doesn't need any makeup'. Her expression conveys a mixture of surprise and genuine feeling.
0:51judgy mum insisting product A close-up shot of the 'Judgy Mum', gesturing emphatically with her right hand, as if insisting on something. She smiles confidently, looking off to her left. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'I'll take it'. Her expression is assertive and eager.
0:52knackered mum applying concealer A close-up shot of the 'Knackered Mum', carefully applying the Charlotte Tilbury concealer under her eye with its applicator. She holds the black compact mirror in her left hand, intently focused on her reflection. Her dark, messy hair is still visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her explanation for needing it: 'I haven't slept properly for two weeks'. This scene shows the direct application of the product as a solution.
0:54judgy mum boasting A close-up shot of the 'Judgy Mum', smiling smugly and looking off to her left, clearly pleased with herself and her perceived flawless appearance. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her self-congratulatory remark: 'but you wouldn't know it, would you'. Her expression is one of triumphant self-satisfaction.
0:56nice mum questioning holiday A close-up shot of the 'Nice Mum', looking genuinely confused and slightly suspicious. Her brow is furrowed, and her mouth is slightly open in a questioning manner. She wears her brown beanie and denim shirt, looking off to her left. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'I thought you had a dreamy holiday in the Cotswolds'. Her expression challenges the 'Judgy Mum's' earlier statement.
0:57judgy mum reaffirming holiday A close-up shot of the 'Judgy Mum', smiling sweetly and confidently, reaffirming her earlier statement. She looks off to her left. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'yes I absolutely did'. Her expression is one of unwavering confidence, despite the contradiction.
0:58knackered mum amazed A close-up shot of the 'Knackered Mum', holding the Charlotte Tilbury concealer and looking into her compact mirror with wide, amazed eyes. A look of pleasant surprise and wonder crosses her face. Her dark, messy hair is visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'oh wow'. This scene visually communicates the product's effectiveness.
0:59judgy mum naming product A close-up shot of the 'Judgy Mum', smiling broadly and looking very pleased with herself. She is looking off to her left. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays the product name: 'Flawless Blur Concealer..Charlotte Tilbury'. Her expression is one of triumphant validation.
1:02knackered mum impressed A close-up shot of the 'Knackered Mum', looking at the Charlotte Tilbury concealer she holds with a satisfied and impressed smile. Her dark, messy hair is visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reiterates 'Charlotte Tilbury'. Her expression shows genuine appreciation for the product.
1:03judgy mum product guarantee A close-up shot of the 'Judgy Mum', smiling and looking confident as she speaks, gesturing with her hands. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her statement: 'never lets a girl down'. Her tone is reassuring and authoritative, emphasizing the product's reliability.
1:04knackered mum thankful A close-up shot of the 'Knackered Mum', holding the concealer and smiling genuinely, looking thankful. Her dark, messy hair is visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'oh thanks so much, Sarah'. Her expression is one of sincere gratitude, showing the positive impact of the product.
1:05office mum photo request A close-up shot of the 'Office Mum', looking at the concealer with a slight smile and an interested expression, as she speaks. She is wearing her black-framed glasses and white shirt. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'can I just take a picture of that'. Her interest suggests she might consider the product for herself.
1:06judgy mum generous A close-up shot of the 'Judgy Mum', making a grand gesture with her hand and reaching into her red shoulder bag. She smiles broadly, looking very generous and pleased with herself. She wears her blonde wig, leopard print headband, and brown jacket. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her statement: 'oh you can keep that I buy them in bulk you deserve to feel beautiful'. This highlights her self-perceived generosity and continued judgment.
1:10knackered mum heartfelt thank A close-up shot of the 'Knackered Mum', holding the concealer and looking deeply appreciative, almost touched. Her eyes are soft, and she gives a sincere smile. Her dark, messy hair is visible. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'thank you'. Her expression is one of genuine, heartfelt gratitude.
1:11curly hair mum supportive A close-up shot of the 'Curly Hair Mum', nodding and smiling supportively. She looks off to her left. She wears her short, curly reddish-brown wig and grey sweater. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'she's also beautiful without'. Her expression is affirming and kind.
1:12nice mum affirming A close-up shot of the 'Nice Mum', nodding vigorously with a warm smile, affirming the previous statement. She wears her brown beanie and denim shirt. The background is a plain, light grey wall. The lighting is soft and even. White text overlay simply reads 'exactly'. Her body language is enthusiastically supportive.
1:13sporty mum empowering A close-up shot of the 'Sporty Mum', gesturing with her hands and speaking with an empowering, confident tone. She looks off to her right. She wears her pink headband and turquoise athletic top. The background is a plain, light grey wall. The lighting is bright and even. White text overlays her statement: 'beautiful before, beautiful after, don't feel that you need'. Her energy is positive and motivational.
1:15office mum skeptical end A close-up shot of the 'Office Mum', looking skeptical and shaking her head slightly, indicating disagreement or resignation. She is wearing her black-framed glasses and white shirt. The background is a plain, light grey wall. The lighting is soft and even. White text overlay reads 'I know, I know'. Her expression is a subtle mix of frustration and resignation.
1:16knackered mum needs it A close-up shot of the 'Knackered Mum', holding the Charlotte Tilbury concealer with a determined and slightly humorous expression. She looks directly into the camera, acknowledging the viewer. Her dark, messy hair is visible, but her face looks more refreshed due to the concealer. She wears the black long-sleeve top. The background is a plain, light grey wall. The lighting is soft and even. White text overlays her final, relatable statement: 'but come on ladies. I need it.'. This acts as a direct address to the audience, sealing the product's appeal.
