0:00initial bag introduction
The scene opens with a dynamic low-angle shot of a young Black man looking upwards, backlit by an intense sun flare that creates a glowing halo around his head. A dark, textured duffle bag hovers just above his head, partially obscuring the bright blue sky. This transitions to a wide shot of the black duffle bag floating against a vibrant blue sky with soft, wispy white clouds. Bold yellow text appears, first saying 'WEIGH', then revealing 'NO WEIGH duffle'. The Under Armour logo, also in yellow, is prominent on the bag. Smaller white text below reads 'NO WEIGH - IT'S A WAY.' and 'CARRIES EVERYTHING - AND THEN SOME. 2025 © Under Armour'. This is followed by a vertical three-panel split screen, showing close-ups of the black duffle bag from a slightly elevated side angle. The top panel shows the bag static, the middle panel shows a slight shadow movement, and the bottom panel shows the bag's side strap being pulled. The bag has a textured, ribbed side panel and an adjustable black strap with red stitching accents. The lighting is bright and clear, highlighting the bag's details against a dark, featureless background.
0:04athlete 1 on field with bag
The scene begins with a medium shot of the young Black man standing on a green athletic track, facing the camera with a confident smile. The track's red lane lines and white markings are visible behind him, under a bright blue sky. He holds the black duffle bag by its strap. This cuts back to a low-angle shot of the same young man, looking up at the duffle bag that is again just above his head, with the strong sun flare creating a dramatic silhouette effect. He gestures upwards with his open hand, as if about to catch or lightly touch the bag. The final part of this scene is a medium close-up of the young man from the chest up, positioned against a clear blue sky. He wears white gloves, adorned with the Under Armour logo, and holds a brown American football. The black duffle bag is casually slung across his left shoulder, indicating ease of carrying. He has a focused and determined expression, looking slightly to the right of the frame. The lighting is bright, natural sunlight throughout.
0:09athlete 2 on field with bag
The scene starts with a close-up of hands, presumably a male's, adjusting the black strap of the duffle bag, emphasizing the material and stitching. This transitions to a vertical two-panel split screen, showing a young East Asian woman from a low angle, looking upwards with an open-mouthed expression of exertion or excitement, with the bag straps over her shoulders. The bottom panel shows her looking up intently, with the white duffle bag strap draped over her back, against a clear blue sky. Both panels highlight the lightweight feel of the bag. The scene then cuts to a medium shot of the same young woman, now smiling directly at the camera, standing on a green athletic track. She has the white duffle bag slung over her right shoulder, with part of the black strap visible. The track lanes and stadium lights are visible in the background under clear skies. She appears cheerful and energetic.
0:13athlete 2 with volleyball
This scene opens with a low-angle medium shot of the young East Asian woman, her hair blowing slightly in the wind, standing tall against a bright blue sky with a few wispy clouds. The sun is behind her, creating a subtle lens flare and highlighting her silhouette. She is holding a white and yellow volleyball in her left arm and carrying the white Under Armour duffle bag. Her expression is focused, looking upwards and slightly away. This transitions into a vertical three-panel split screen, with each panel showing the young woman from a low angle, holding the white duffle bag by its straps, with the bag positioned in front of her. The Under Armour logo is prominently visible on the bag. The sun's glare is intense, creating strong light flares in the background. Her facial expression remains determined, looking confidently towards the sky. The overall lighting is very bright and sunny, conveying an active outdoor environment.
0:17bag storage features
This scene presents a vertical three-panel split screen, focusing on the functional aspects of the black duffle bag. The top panel shows a person's hands unzipping the top compartment of the black duffle bag. The middle panel shows the hands opening the main flap, revealing a vibrant red interior lining with mesh pockets. The bottom panel shows the interior fully opened. This transitions to another vertical three-panel split screen, still focusing on the bag's interior. The top panel shows a gray padded divider being lifted from the bag's main compartment. The middle panel shows a person inserting a grey laptop into a dedicated padded sleeve within the bag. The bottom panel shows the laptop securely placed inside the red-lined compartment, emphasizing the protective and organized storage features. The background for these shots is a dark, uniform studio setting, ensuring full focus on the bag's details and internal compartments. The lighting is even and controlled, with no harsh shadows.
0:21bag strap detail and carry
The scene begins with an extreme close-up of a hand, presumably male, fastening a black metal buckle on the duffle bag's strap. The buckle has a sleek, utilitarian design, and the strap features prominent red stitching, highlighting its durability and style. This then transitions to a vertical three-panel split screen, showcasing the white duffle bag being carried. The top panel shows the bag slung over a person's shoulder, with the grey strap visible. The middle and bottom panels show slight variations in the bag's position as the person walks, indicating movement. The bag features a ribbed white bottom panel with the 'UNDER ARMOUR' logo and text. The background is dark and uniform, allowing the bag's design and the red accents on its black straps to stand out. The lighting is controlled, emphasizing textures and details.
0:26athlete 3 on field with basketball
The scene opens with a medium shot of a young man with long, curly blonde hair, wearing stylish sunglasses. He walks confidently on a green athletic track, holding the black duffle bag over his shoulder. He's dressed in a white long-sleeved shirt with a mock neck, topped by a trendy color-blocked jacket in pink, black, white, and yellow. A stadium light fixture is visible in the background, with a bright sun creating a lens flare. He looks directly at the camera with a slight smile. This transitions into a vertical three-panel split screen. The top panel shows him looking up and gesturing with his right hand, mouth slightly open as if speaking or exclaiming. The middle panel shows him in motion, dribbling or holding a basketball, with the duffle bag slung behind him. The bottom panel shows him looking up again, hands open in an expressive gesture. The background remains a clear, bright blue sky, emphasizing dynamism and freedom of movement.
0:29final product reveal and tagline
The scene features the white Under Armour duffle bag floating effortlessly against a bright blue sky, adorned with soft, ethereal white clouds. Bold yellow text overlays appear, first displaying 'NO WEIGH duffle' with the yellow Under Armour logo prominent on the bag. Smaller white text below reiterates the tagline: 'NO WEIGH - IT'S A WAY.' and 'CARRIES EVERYTHING - AND THEN SOME.' The camera slowly pans downwards, following the floating bag, and the text smoothly transitions to a new tagline: 'feels like nothing. carries everything— and then some.' The background remains the vibrant blue sky with delicate cloud formations, creating an open and airy atmosphere. The lighting is bright and even, casting subtle shadows on the clouds and emphasizing the feeling of lightness and freedom associated with the product.
