0:00split screen before after The scene opens with a split-screen view. The top half shows a young adult male with messy, damp, dark brown hair looking directly at the camera with a neutral expression. His hair is disheveled and wet. The bottom half shows the same male subject, but his hair is styled back and appears slicked and neat. He is looking down and slightly to the left, revealing a gold watch on his left wrist and a simple gold chain bracelet on his right. Both halves show him wearing a plain white ribbed tank top. The background is a neutral hotel room with a light grey wall, a bed visible on the left, and a door on the right. Text overlays appear sequentially: 'Here's how I get' at the bottom of the screen, followed by 'my hair to go from', and finally 'Before' on the top panel and 'After' on the bottom panel.
The scene transitions to a medium shot of the male subject in a well-lit hotel room, now with his messy, damp hair, similar to the 'Before' shot. He is looking down, his head slightly bowed, appearing focused. He is wearing a plain white ribbed tank top. The background is a light grey hotel room wall, with a bed partially visible to the left and a closed door on the right. Natural light streams in from an unseen window to the right, illuminating his face. A text overlay stating 'After my shower, I' appears at the bottom of the screen.
The scene shows a close-up on the male subject's face as he holds a black fine-tooth comb horizontally across his face, partially obscuring his eyes. His dark brown hair is still wet and messy. He is wearing a plain white ribbed tank top. The background is a slightly blurred hotel room interior. A text overlay 'take a comb and I slick' is displayed at the bottom of the screen.
0:05combing hair back This medium shot focuses on the male subject as he uses the black comb to slick his wet, dark brown hair back from his forehead, creating a defined part on the side. He then uses his right hand to further smooth the hair back and flatten stray strands. He wears a plain white ribbed tank top, and a gold watch is visible on his left wrist along with a gold chain bracelet on his right. The background remains the neutral hotel room, slightly blurred. Text overlays appear: 'all of my hair back' at the bottom of the screen, followed by 'while it's still damp.'.
0:08holding product for camera The scene shows the male subject holding a round white container of 'HIGHLAND GLACIAL CLAY POMADE' up towards the camera at chest level. The product label is clearly visible, featuring a stag head logo and text such as 'LOW SHINE', 'MEDIUM HOLD', and 'Boulder, Colorado'. His hair is now slicked back neatly, and he looks directly at the camera with a neutral expression as he presents the product. He is wearing a plain white ribbed tank top. The hotel room background is visible behind him. A text overlay 'Next I take a small' appears at the bottom of the screen.
The male subject opens the 'HIGHLAND GLACIAL CLAY POMADE' container. His slicked-back hair is visible and well-groomed. He looks down at the product, focused on twisting open the lid. He wears a plain white ribbed tank top, with his gold watch on his left wrist and gold chain bracelet on his right wrist visible. The hotel room background is still visible behind him. Text overlays appear: 'amount of the Glacial' at the bottom of the screen, followed by 'Clay Pomade from'.
0:11rubbing hands together The male subject rubs his palms together firmly to warm up the hair product after scooping it out. His eyes are closed, and his face shows deep concentration on the action. His slicked-back hair is now more prominently displayed, looking neat and well-groomed. He wears a plain white ribbed tank top, and his gold watch and bracelet are visible. The hotel room background is visible and well-lit by natural window light. A text overlay 'Highland like that. I rub it' appears at the bottom of the screen.
0:13applying product to hair The male subject uses both hands to apply the hair product to his wet, dark brown hair, ensuring even distribution. He runs his fingers through his hair, shaping it as he goes, pushing it back and sculpting the sides. His expression is focused on the task, occasionally glancing directly at the camera with a confident look. His hair remains slicked back, but now with added volume and texture from the product. He wears a plain white ribbed tank top, with his gold watch and bracelet visible. The well-lit hotel room provides a consistent background. Text overlays appear: 'hands to warm it up', 'and I evenly distribute', 'it through my hair,', and 'making it into the shape that I want it.'.
0:18final look product presentation The male subject showcases his hair after it has been air-dried with the product. His dark brown hair is now perfectly styled, slicked back with a natural wave and a healthy sheen. He touches his hair and ear, demonstrating the hold and natural look of his styled hair. He looks directly at the camera with a confident and satisfied expression, smiling slightly. He holds the 'HIGHLAND GLACIAL CLAY POMADE' container up again, clearly presenting it to the audience, then touches his hair one last time. He is wearing a plain white ribbed tank top, with his gold watch and bracelet visible. The hotel room setting is consistent. Text overlays appear: 'After air-drying with', 'the product in it for', 'about 30 minutes,', 'my hair looks. Nice, natural', 'shape to it.', 'I love this hair', and 'product so much.'.
0:26brand logo end screen The scene displays a simple, static graphic with the word 'HIGHLAND' in a dark grey, sans-serif font centered on a solid, light grey background. There are no other visual elements present.
