0:00store exterior entrance
The scene opens with a medium shot of the exterior of a modern clothing store. The camera is slightly angled upwards, capturing the clean, white facade of the building and the glass entrance. The store's circular black logo with a white 'V' is prominently displayed on the left wall. To the right, the entrance features large glass doors, partially open, revealing a glimpse of the brightly lit interior. An A-frame chalkboard sign stands outside the entrance, displaying promotional text, although the specific words are not clearly legible. The foreground shows a light grey concrete sidewalk. The overall color palette is minimalist, dominated by white, black, and light grey, with warm interior lighting visible through the glass. Text overlay: 'Been so cool'.
0:01man entering fitting room
A medium shot captures a bald man with a beard from the back as he walks into a bright, white-walled fitting room area. He is wearing a light olive green bomber jacket over a light-colored t-shirt, olive green cargo-style joggers, and a brown baseball cap. He holds a dark jacket and what appears to be grey sweatpants on hangers in his left hand, and another piece of dark clothing in his right. The background features clean white walls and a large, partially obscured text graphic on the right, which reads 'We Dr Inspiration From a Coast Lifestyle' and other smaller text. The lighting is bright and even, creating a clean, modern atmosphere. Text overlay: 'to watch the'.
0:02man trying on shirt mirror
This medium shot shows a bald man, with a beard, facing his reflection in a mirror within a brightly lit fitting room. He is trying on a dark, long-sleeved quarter-zip shirt over light grey sweatpants. He is actively pulling down the sleeves, adjusting the fit of the shirt. The background is minimalist, with a light grey curtain partially visible to his left and white walls elsewhere. The lighting is bright and even, highlighting the details of his clothing and facial features. His expression is focused on fitting the garment. Text overlay: 'evolution of Vuori.'.
0:03clothing rack display
The scene displays a clothing rack and shelves in a well-organized retail environment. The camera is positioned at eye-level, showing three wooden shelves above a long metal clothing rail. The top two shelves are neatly stacked with folded t-shirts and loungewear in shades of white, black, and light grey. The bottom shelf is mostly empty. Below the shelves, a rack holds numerous puffer jackets in a warm, dark camel brown color, hanging uniformly. Alongside them are various pants and hoodies in earthy tones like deep brown, light beige, and white. The background is a plain light grey wall, providing a clean contrast to the merchandise. The lighting is soft and diffused, typical of an indoor retail setting. Text overlay: 'We started with these guys seven years ago.'.
0:06man adjusting collar mirror
A medium shot captures the bald man from an over-the-shoulder perspective, looking into a mirror in a fitting room. He is now wearing a black crew-neck t-shirt and light grey sweatpants. He is adjusting the collar of his t-shirt with both hands, his expression thoughtful. The reflection shows his full face and upper body. A grey curtain is visible to his left, with white walls creating a simple, bright background. The lighting is clear and highlights the texture of his skin and the fabric. Text overlay: 'Got everything'.
0:06clothing shelves casual
The camera captures a medium shot of a section of a clothing store, focusing on various display shelves and hanging racks. On the right, a wooden shelf holds stacks of neatly folded light grey and white t-shirts, with a decorative plant in a white pot on the top shelf. Another shelf displays black folded apparel. To the left, a rack features various casual and athleisure wear, including a grey quilted vest layered over a white long-sleeve henley shirt, and a plaid shirt. Below, more folded garments in shades of brown and grey are stacked on a wooden shelf, complementing the overall warm and neutral color scheme. The background is a clean white wall, illuminated by bright, diffused overhead lighting. Text overlay: 'from like casual athleisure'.
0:08mannequin athleisure wear
A medium shot focuses on the upper torso of a white, gender-neutral mannequin. The mannequin is dressed in a dark blue puffer vest, zipped up, layered over a light beige hoodie. A white baseball cap with a dark circular logo is worn on its head. The mannequin holds a black, spherical medicine ball in its right hand. The background is softly blurred, showing other clothing racks and display shelves with light-colored apparel, suggesting a well-lit retail space. The focus is on showcasing the athleisure wear. Text overlay: 'dress up stuff.'.
0:09man adjusting sleeves mirror
A medium shot captures the bald man from a slightly low angle, looking at his reflection in a mirror in a fitting room. He is wearing a dark, long-sleeved quarter-zip shirt and light grey sweatpants, actively rolling up the sleeves of the shirt with both hands. His expression is focused on the task. A 'FITTING ROOM' sign is visible on a white wall to his left. The background is minimalist, with a grey curtain partially visible to his left and white walls elsewhere. The lighting is bright and even, emphasizing the fabric and contours of the clothing. Text overlay: 'This is'.
0:11man hands in pockets mirror
This medium shot shows the bald man from a slight angle, standing confidently with his hands in the pockets of his light grey sweatpants, looking into the mirror within a bright fitting room. He is wearing the same dark, long-sleeved quarter-zip shirt. His body language suggests comfort and satisfaction with the outfit. The background includes a grey curtain to his left and white walls, maintaining the clean aesthetic. The lighting is bright and highlights his relaxed posture. Text overlay: 'real comfortable.'.
0:12man looking at pants mirror
A medium shot of the bald man from a slightly high angle, looking down at his light grey sweatpants in the mirror. He is still wearing the dark, long-sleeved quarter-zip shirt. His hands are in his pockets, and his gaze is directed towards his pants, suggesting he is evaluating their fit or comfort. The background is a clean white fitting room with a grey curtain to the left. The bright, even lighting ensures all details are clear. Text overlay: 'Coronados'.
0:14man gesturing mirror
The bald man is shown in a medium shot, continuing to look into the mirror within the fitting room. He is wearing the dark quarter-zip shirt and light grey sweatpants. He gestures with his hands, palms slightly open, as if to emphasize a point about the clothing. His expression is engaged, looking towards his reflection. The background remains the simple white wall and grey curtain of the fitting room, with bright, even lighting. Text overlay: 'is these feel like'.
0:15close up sweatpants
A close-up shot focuses on the lower torso and legs of the bald man, emphasizing his light grey sweatpants. His hands are comfortably placed in the pockets of the pants, showcasing their relaxed fit and material. The fabric appears soft and casual, suggesting comfort. A dark shirt is visible just above the waistline. The background is the bright, simple white wall of the fitting room, with a glimpse of a grey curtain. The lighting is bright and even, highlighting the texture and color of the sweatpants. Text overlay: 'comfy pants I'd wear around the house.'.
0:17man gesturing comfort mirror
A medium shot captures the bald man in the fitting room, looking at his reflection. He is wearing the dark quarter-zip shirt and light grey sweatpants. He gestures towards his chest with both hands, conveying a sense of comfort. He then makes an 'OK' sign with both hands, indicating approval or satisfaction with the clothing. His facial expression is animated and positive. The background is a white wall with a 'FITTING ROOM' sign and a grey curtain. The lighting is bright and even. Text overlay: 'thrown it with the Ponto Half Zip kind of dresses it up a bit.'.
0:21close up shirt detail
A close-up shot focuses on the bald man's upper body, specifically the dark, long-sleeved quarter-zip shirt. The camera is angled slightly upwards, showcasing the fabric and the fit of the shirt across his chest and shoulders. He rotates his arms and shoulders slightly, demonstrating the flexibility and relaxed fit of the garment. His beard is visible at the top of the frame. The background is a simple, blurred white wall, putting full emphasis on the clothing. The lighting is bright, accentuating the texture of the shirt. Text overlay: 'like this comfy, relaxed feel.'.
0:23man adjusting pants mirror
A medium shot of the bald man in the fitting room, looking at his reflection. He is wearing the dark quarter-zip shirt and light grey sweatpants. He casually adjusts the waistband of his pants with both hands, then looks down at them with a satisfied expression. His posture is relaxed and confident. The background includes the 'FITTING ROOM' sign on the white wall and a grey curtain. The lighting is bright and even. Text overlay: 'This is something that I would wear all the time.'.
0:25man walking through store
A medium shot follows the bald man as he walks casually through a brightly lit clothing store. He is wearing the dark quarter-zip shirt and light grey sweatpants. He carries a light blue jacket and what appears to be a light grey shirt draped over his left arm. In the background, a large 'vuori' logo is visible on a light wooden panel wall, indicating the brand. Various neatly folded clothing displays are seen on tables in the foreground and blurred shelves in the background. A woman is partially visible sitting in the far background. The lighting is bright and airy, creating an inviting retail atmosphere. Text overlay: 'Always, if I come here, I get something for Katrina too.'.
0:27man selecting halo outfit
A medium shot captures the bald man standing near a display table in a clothing store, looking down at various folded garments. He is wearing the dark quarter-zip shirt and light grey sweatpants. Two potted snake plants in white pots are prominently displayed on the table in front of him, adding a touch of greenery. He gestures slightly with his hands as he talks about putting together an outfit. The background shows blurred shelves with clothing and a warm, stylish pendant light fixture hanging from the ceiling. The store is brightly lit with warm overhead lights. Text overlay: 'Cool, so I'm going to put together a Halo outfit.'.
0:31clothing display table
A close-up shot of a wooden display table in a clothing store, showcasing neatly folded apparel. The focus is on various pairs of pants, arranged in rows. From left to right, there are light beige, dark green, and black pants. The fabrics appear soft and comfortable. Two snake plants in white pots are visible in the background, adding natural elements to the retail display. The lighting is bright and even, highlighting the textures and colors of the garments. Text overlay: 'Black bottoms,'.
0:32man showing clothing items
A medium shot focuses on the bald man, who is now holding folded clothing items in his hands. He is wearing the dark quarter-zip shirt and light grey sweatpants. He presents a stack of dark-colored garments, including a pair of black bottoms and a dark green top, examining them as he speaks. His expression is engaged and informative. The background is a brightly lit store interior with blurred shelves and a warm, modern light fixture. Text overlay: 'Halo sports bra, green top.'.
0:35man ok gesture
A close-up shot of the bald man's face and upper chest. He looks directly at the camera with a confident smile, making an 'OK' gesture with his right hand, thumbs and index finger forming a circle. He is wearing a dark, long-sleeved quarter-zip shirt. His dark beard is neatly trimmed. The background is blurred, maintaining focus on his face and gesture. The lighting is bright and flattering. The mood is positive and affirming.
0:37call to action text white screen
A plain white screen with black text centered horizontally, stating: 'shop now at vuori.com'. The typography is clean and sans-serif, designed for clear readability. The overall aesthetic is minimalist and direct, serving as a clear call to action.
0:38vuori logo white screen
A plain white screen with the 'vuori' logo displayed prominently in the center. The text is in a classic serif font and initially black, then subtly fades to a light grey color. The simplicity of the screen emphasizes the brand name itself, serving as a final brand recognition moment for the video. The lighting is even and bright, consistent with a clean, digital display.
