0:00split screen comparison
This scene opens with a vertical split-screen comparison. On the left, a young woman with long, dark, wavy, slightly messy hair and a concerned expression looks slightly to the right, wearing a light-colored top. Her hair appears weighed down and lacks definition. On the right, the same woman appears with her hair styled in distinct, soft waves and a small braid near her temple, looking bright and smiling, wearing a black ruffled top and a delicate gold necklace. Text overlays the top of the screen in bold white letters with a black outline: "If you're still using curly products on your wavy hair..." followed by "🛑 STOP!! 🛑" in red. The background on both sides is a simple, light-colored wall with visible door trim. The lighting is bright and even, likely indoor artificial light. The overall color palette contrasts the 'before' dullness with the 'after' vibrancy. The camera is static.
0:03weighed down hair demonstration
The scene focuses on a young woman with long, dark brown, wavy hair that appears somewhat frizzy and unmanageable. She is wearing a light-colored, possibly white, top. The camera frames her from the chest up, slightly angled to her left, showing her profile as she runs her fingers through her hair, lifting it from the roots and shaking it out, demonstrating its lack of volume and definition. Her expression is one of slight frustration or dissatisfaction, looking up and to the right with furrowed brows. The background is a clean, bright white door with paneling. Bright, even lighting illuminates her from the front. Text overlays appear sequentially: "Weighed Down 😩" (0:03-0:05), then "Crunchy 😠" (0:05-0:06), and finally "Frizzy 😩" (0:06-0:07), each with an accompanying emoji. The overall color palette is neutral with her dark hair and light clothing and background. The camera is static.
0:06wet hair styling
The scene shows the same young woman with her long, dark brown hair now visibly wet and sleek, indicating it has just been washed or wettened for product application. She is wearing a vibrant fuchsia pink tank top. The camera frames her from the chest up, showing her left profile as she gently runs her fingers through her wet hair, pushing it back and smoothing it down. She looks down and to the left with a neutral, focused expression. The background remains a bright white door with paneling. The lighting is soft and even, highlighting the wet sheen of her hair. Text overlays at the top of the screen: "This product was a game-changer for me". The color palette is dominated by the bright pink top and the dark, wet hair against the white background. The camera is static.
0:09product presentation
The young woman is shown in a medium shot, looking directly at the camera with a confident, slight smile. She holds up a light peach-colored tube of "Kitsch Smoothing Air Dry Cream" with "Kitsch/" branded prominently, showcasing it to the viewer. Her dark hair is still wet and smooth, falling over her shoulders. She is wearing the same vibrant fuchsia pink tank top. Her hands, with distinctive black and white polka dot nail polish, hold the product clearly in the center of the frame. The background is a bright white door with paneling. The lighting is soft and even, highlighting both the product and her face. Text overlays at the top: "🌟 Kitsch Smoothing Air Dry Cream 🌟". The camera is static, and then zooms in slightly to emphasize the product details.
0:11defined wet hair results
The scene shows the young woman with her dark, still wet hair, now appearing more defined with visible wave patterns forming. She is wearing the vibrant fuchsia pink tank top. The camera frames her from the chest up, focusing on her hair. She moves her hands through her hair, gently scrunching and separating the waves to highlight their definition. Her expression is soft and pleased, with a slight smile as she looks at her hair in the mirror or off-camera. The background is a bright white door. Overlays sequentially appear: "Defined 💫" (0:11-0:12), "Soft 🌸" (0:12-0:13), and "Movable 💇♀️" (0:13-0:15). The lighting is bright and even. The color palette is vibrant with the pink top and dark hair against the clean white. The camera is static.
0:14final dry wavy hair
This final scene presents the young woman with her long, dark brown hair now dry and beautifully styled into soft, effortless beachy waves. A subtle braid is visible on the right side of her head. She is wearing a black ruffled top, matching her 'after' look from the first scene, and a gold ring on her left hand. The camera frames her from the chest up, capturing her profile as she turns her head slowly from left to right, showcasing the movement and texture of her hair. She smiles genuinely and appears very pleased with the results, occasionally running her fingers through her hair. The background is a bright white door with typical residential paneling. The lighting is soft and natural-looking. Text overlays at the top: "🌊 Effortless, beach-y texture that actually lasts ☀️". The color palette is darker with her hair and black top, contrasted by the bright white background, creating a polished and satisfied atmosphere. The camera performs a slow pan from left to right, following her head movement.
