0:00messy underwear drawer The scene opens with a close-up, top-down POV shot looking into a partially open, olive-green dresser drawer. A female hand with light-colored, possibly cream-colored, long sleeves is visible in the lower portion of the frame, pulling the drawer handle to open it further. Inside the drawer, a chaotic jumble of various underwear pieces in muted colors like black, white, gray, and striped patterns are visible, spilling out. The background is blurred, focusing entirely on the drawer's interior and the hand. Lighting is soft and even, suggesting an indoor setting with natural or diffused artificial light. A white text overlay centered on the screen reads: "pov: your underwear drawer deserves a glow-up". The overall mood is slightly disheveled but relatable, setting up a problem-solution narrative.
0:02messy drawer agitation This is a brief, dynamic continuation of the previous scene, maintaining the same close-up, top-down POV of the messy olive-green dresser drawer. The female hand, still wearing the light-colored sleeve, reaches deeper into the chaotic pile of underwear, actively sifting through the garments. The underwear, in shades of beige, light grey, black, and striped, is visibly disturbed and moved around, emphasizing its disorganized state. The lighting remains consistent, highlighting the textures of the fabric and the painted wood of the drawer. The white text overlay: "pov: your underwear drawer deserves a glow-up" persists on the screen. The camera has a slight handheld quality, adding to the informal, UGC feel.
0:03screen recording search The scene transitions to a full-screen mobile phone recording, showing a web browser interface. The search bar at the top displays a partially typed URL, 'wearpact.com', with predictive text suggestions appearing below. The phone's keyboard is visible at the bottom of the screen, with a finger actively typing the 'e' character, which appears magnified momentarily. The time '9:40' and 'SOS' are visible in the top status bar. A text bubble overlay from the voiceover reads: "I'm ditching all of my toxic underwear this year for". The screen is brightly lit, typical of a mobile device in use, with a clean, minimalist design of the browser and keyboard. The overall impression is one of active digital engagement and research.
0:05screen recording website The scene continues with a mobile phone screen recording, now displaying the 'wearpact.com' website, specifically a page for 'Women's Organic Cotton Underwear'. The website features product images of different underwear styles (bundles, thongs, bikinis) in various muted colors. Icons indicating 'Organic Cotton', 'Carbon Neutral', and 'Fair Trade' are prominently displayed. The screen scrolls slightly upwards, revealing more of the product listings. The phone's status bar (9:40, SOS) is still visible at the top. A text bubble overlay from the voiceover reads: "Pact's clean sustainable ones". The colors on the website are soft and natural, aligning with the organic theme. The screen is clear and well-lit.
0:06unboxing delivery A high-angle, slightly Dutch-tilted shot shows a cardboard delivery box with the word 'Pact' prominently printed on it in white, lying on a woven brown doormat with a faint red pattern, suggestive of an apple or fruit design. The doormat is placed on a light gray wooden deck or porch. A female hand, wearing a cream-colored sleeve, reaches into the frame from the upper right, grasping the box. The lighting is bright and natural, indicating an outdoor daytime setting. The scene conveys the excitement of receiving a new product. The text overlay from the previous scene, "Pact's clean sustainable ones", is still visible at the bottom of the screen, linking the delivered product to the brand's stated values.
The camera is positioned overhead, looking down at the same 'Pact' cardboard box now resting on a white, quilted bedspread or duvet. A female hand, still with the cream-colored sleeve, is visible, actively tearing open the sealed flap of the box, revealing the contents within. Inside, several individually wrapped items, likely the underwear, are stacked neatly in clear or frosted plastic packaging. The bedspread provides a clean, soft, domestic background. The lighting is bright and diffused, typical of an indoor setting during the day. A text overlay at the bottom of the screen states: "made with organic cotton", emphasizing a key product feature. The action is purposeful and reveals the product.
A close-up shot focuses on the translucent, frosted plastic packaging of one of the underwear items, lying on the white quilted bedspread. The text "Skincare You Wear" is visible through the packaging, along with the 'pact' logo, adding a unique branding message. The female hand, still in the cream-colored sleeve, gently touches or adjusts the packaging, subtly highlighting the product. The lighting is soft and even, emphasizing the texture of the plastic and the bedspread. A text overlay at the bottom of the screen reads: "they're breathable buttery soft", further detailing the product's benefits. The shot is intimate and highlights the product's immediate presentation.
0:09holding first underwear The camera maintains a close-up, overhead perspective, focusing on the female hand as it carefully pulls a single pair of beige, solid-colored underwear from its packaging. The hand gently holds the fabric, allowing its soft texture and simple design to be seen against the white quilted bedspread. The underwear appears to be a comfortable, full-coverage style. The lighting remains soft and bright, emphasizing the natural tones of the fabric. A text overlay: "comfortable and better for you and the planet" is displayed, highlighting both comfort and sustainability. The scene is calm and focused on product quality.
0:10stack of underwear maroon A close-up, overhead shot showcases a neatly stacked pile of multiple pairs of underwear, held by the female hand against the white quilted bedspread. The stack features a range of complementary colors and patterns, including a solid brown, a dark maroon, a maroon and white stripe, a soft pink, and a pink floral pattern. The fabrics appear soft and uniform, emphasizing the quality and coordinated aesthetic of the collection. The lighting is bright and even, enhancing the colors and textures. The text overlay from the previous scene, "comfortable and better for you and the planet", is still visible, reinforcing the brand's message while visually presenting the product variety.
0:11stack of underwear grey This scene is a close-up, overhead shot, similar to the previous one but featuring a different collection of underwear. The female hand, still with the cream-colored sleeve, holds another stack of underwear, this time showcasing colors like dark grey, a light beige or tan, a grey and white stripe, and a white pair with a delicate blue floral pattern. The fabrics maintain their soft, high-quality appearance against the white quilted bedspread. The lighting is consistent, providing a clear view of the patterns and textures. A new text overlay appears: "plus they come in super cute prints", specifically highlighting the aesthetic variety. The shot effectively demonstrates the range of styles and patterns available.
0:12underwear flat lay A close-up, overhead shot captures a visually appealing flat lay arrangement of several Pact underwear items and a bra, placed neatly inside the open cardboard delivery box. The items include a maroon and white striped bra, a solid maroon underwear, a light pink floral underwear, and a solid beige underwear. They are arranged artfully, partially overlapping to showcase both their designs and coordinated color palette. The white quilted bedspread is visible in the background, contrasting with the warm tones of the garments. The lighting is soft and even. A text overlay: "and are perfect to mix and match" highlights the versatility of the collection. The scene emphasizes aesthetic appeal and styling possibilities.
0:13adjusting underwear stack A close-up, overhead shot features a stack of five different pairs of underwear, similar to earlier scenes, but this time a female hand is actively adjusting one of the pairs. The stack includes a white solid, a white with delicate blue floral pattern, a beige solid, a grey and white stripe, and a dark grey solid. The hand, still wearing the cream-colored sleeve, carefully straightens or shifts one of the items, demonstrating care for the product and hinting at organization. The underwear is displayed against the familiar white quilted bedspread. The lighting is bright and soft. A prominent text overlay reads: "take this as your sign to refresh your underwear drawer", serving as a call to action.
0:15organized underwear drawer The final scene returns to the olive-green dresser drawer, now meticulously organized. A female hand, wearing the cream-colored sleeve, is visible in the lower left, gently closing the drawer. Inside, the previously chaotic underwear has been neatly folded and arranged by color and pattern. Visible items include stacks of solid beige, maroon, maroon and white stripes, light pink, pink floral, white, white with blue floral, grey, and grey and white stripes. The drawer's interior looks clean and orderly. The lighting is consistent with the opening shot, bright and diffused. The text overlay on the screen reads: "and make the switch to organic at wear pact.com", providing a clear call to action and brand reinforcement. The scene offers a satisfying visual resolution to the initial problem.
