0:00model contouring intro
A medium shot frames a light-skinned woman from the chest up, positioned slightly off-center to the left, facing towards the right with a direct gaze at the camera. She is in the process of applying contour makeup to her nose and cheekbone area using a makeup brush. Her hair is pulled back tightly into a sleek bun, highlighting her meticulously done eye makeup with defined brows, long lashes, and winged eyeliner. A noticeable contour line in a medium brown shade is already visible on her forehead and along her cheekbones. The background is a clean, bright white, providing high contrast to the model and her makeup. Overlaying the scene in bold white, sans-serif typography are the words "WANT TO LEARN HOW TO CONTOUR?" below the "Charlotte Tilbury" logo at the top center. The lighting is soft and even, suggesting studio conditions, with minimal shadows to maintain a clean aesthetic. The dominant colors are the model's warm skin tone, the cool white background, and the dark brown and rose gold accents of the makeup and brush.
0:02phone app demonstration
The scene displays a screen recording of a black smartphone, likely an iPhone, held vertically against a plain white background. The phone screen shows the Charlotte Tilbury mobile application interface. Centered on the app screen is a video of the same light-skinned woman from the previous scene, demonstrating makeup application. Her face is in a medium shot, looking slightly to the left. Initially, white animated lines appear on her face, indicating contour areas (nose bridge, cheekbones, jawline, forehead). Following this, a digital representation of a contour wand is seen applying product to these marked areas on her digital face. Below the video, the app displays product information, "Hollywood Contour Wand - Medium-Dark," along with a 'STEPS ON ME' label and instructions for application. Text overlays in the video include "The Charlotte Tilbury app has this easy to use 'how to apply function'," and "where I can see step-by-step on my own face where and how to apply a product." The overall color palette is clean, dominated by the phone's black frame, the white background, and the app's dark brown and white UI elements. The lighting is bright and even, illuminating the phone screen clearly.
0:09model face reveal
The scene begins with a tight close-up on the model's right ear and the side of her head, showing her sleek, dark hair pulled back. The camera then rapidly pulls back and pans right, transitioning smoothly to a medium shot of her face, now completely made up and contoured. Her makeup features prominently defined cheekbones, a sculpted jawline, and perfectly blended contour. Her light green eyes are enhanced with winged eyeliner and dark lashes, and her lips have a soft, natural pink color. She has a subtle, confident smirk. The background remains a uniform, bright white. The lighting is soft and frontal, flattering her features and showcasing the makeup work. The primary text overlay, "This makes contouring super easy," appears in white, sans-serif font. The overall mood is polished and confident, emphasizing the transformative power of the makeup application.
0:11model posing hair styling
This medium shot features the model, now with her complete makeup, looking directly at the camera with expressive facial gestures. Initially, she makes a playful 'fish face' with pursed lips, then slightly relaxes her expression. From the top right of the frame, a person's hands (presumably a stylist's) briefly enter the shot, gently adjusting the model's dark hair which is still pulled back into a sleek bun. The background remains a simple, bright white, maintaining focus on the model. The lighting is soft and even, highlighting her flawless makeup and sculpted features. The text overlay "Master the art of contouring in minutes." is displayed in white, sans-serif font. The scene conveys an impression of effortless beauty and professional styling.
0:13model lip liner close up
A tight close-up shot focuses intensely on the lower half of the model's face, specifically her mouth and chin area. Her lips are full and have a natural pinkish-brown color, and she is precisely applying a matching lip liner. Her hand, holding the lip pencil, is visible, guiding the product along her lip line. Her skin appears smooth and perfectly contoured around the mouth. The background is an immaculate, bright white. The lighting is soft and direct, emphasizing the texture of her lips and the precision of the application. The text overlay "No guesswork." appears in white, sans-serif font, reinforcing the ease of use. The scene is intimate and detailed, highlighting the final touches of a polished makeup look.
0:15product display app promo
This is an overhead flat lay shot, showcasing a variety of Charlotte Tilbury makeup products artfully arranged on a light-colored, subtly textured surface, possibly a beige or cream fabric. The products are predominantly in elegant rose gold or bronze packaging, reflecting light and creating highlights. Visible items include mascara, eye shadow palettes, lip pencils, brushes, and a foundation or contour wand tube. The layout is somewhat scattered but visually balanced, drawing the eye across the collection. In the top center, the 'Charlotte Tilbury' logo is prominently displayed in white. Dominating the center of the frame in large, bold white text is "DOWNLOAD NOW!". Below this, icons for 'Download on the App Store' and 'GET IT ON Google Play' are positioned with their respective logos, along with small legal disclaimers about trademarks. The lighting is bright and even, casting soft, diffused shadows that give depth to the products. The overall color palette is warm, with rose gold, bronze, and natural makeup tones contrasting against the light background and white text. The scene functions as a clear call to action for downloading the app.
