0:00intro shot with text and logo
A young Black woman with long blonde dreadlocks is framed from the waist up, wearing a crisp white lab coat over a light blue and white striped button-up shirt and black pants. She is standing in what appears to be a pharmacy or store aisle, with blurred shelves and red "PHARMACY" signs in the background, along with large red heart logos. Her hands are up near her neck, adjusting the collar of her lab coat or her hair, with a subtle smile and a confident, upward gaze. The lighting is bright and even, typical of an indoor retail environment. A white rectangular graphic with rounded corners appears in the center of the screen, containing the red heart CVS logo and the text "On The Beat by CVS®". Another white rectangular box appears below it with the question "How do you connect with patients?". Her body language suggests confidence and approachability.
0:02talking head pharmacist
A young Black woman is presented in a medium shot, facing directly towards the camera and speaking with engaging enthusiasm. She is wearing a professional white lab coat over a light blue and white striped button-up shirt. The background is a slightly blurred retail pharmacy setting, with rows of white and red shelving units and product displays visible, along with distinct red 'PHARMACY' signage. The lighting is bright and soft, coming from the front, illuminating her face clearly and creating subtle highlights on her blonde dreadlocks. She uses frequent and expressive hand gestures while talking, moving her hands to emphasize points, such as clenching them together, spreading them apart, or pointing with her index finger. Her facial expressions are animated and inviting, conveying sincerity, passion, and warmth. A white rectangular graphic with rounded corners is centered at the bottom of the screen, displaying the question "How do you connect with patients?". Below this, to the left, is another graphic identifying her as "Rochelle" in bold white text, with "Pharmacy Manager | 4 Years" written below it. The overall color palette is bright and clean, featuring the dominant white of her coat, the cool blue of her shirt, and the vibrant red accents of the pharmacy branding.
0:24brand logo reveal
The screen is entirely white, creating a clean and minimalist backdrop. A small, vibrant red, stylized heart logo emerges smoothly in the precise center of the frame, its edges sharp and well-defined. Immediately following this, the bold, red capital letters "CVS" appear with a quick, impactful animation to the right of the heart, forming the iconic brand name. Below the "CVS" text, the word "pharmacy®" in a slightly smaller, yet still prominent, red font, slides into place, completing the full brand identity. The entire logo is presented with crisp typography and striking color against the pure white background, emphasizing brand recognition and professionalism. The animation is concise and dynamic, serving as a clear and professional brand reveal at the conclusion of the video, ensuring the audience is left with a strong impression of the company's identity.
