0:00woman showing gray hair
A medium close-up shot of a young adult woman with long, wavy, dark brown hair. She is centered in the frame, looking directly at the camera with a slight frown and a questioning expression. Her hands are actively running through her hair, lifting sections to expose her scalp, particularly near the crown and temples. The background is a clean, bright white wall with two paneled doors, suggesting an indoor, possibly bathroom or bedroom, setting. The lighting is soft, even, and frontal, illuminating her face and hair without harsh shadows, creating a natural, well-lit ambiance. The dominant colors are the woman's dark hair and clothing contrasting with the white background. Text overlays appear: 'Does anyone else hate having gray hairs?' at the bottom center from 0:00 to 0:01.900, then 'I know I do.' from 0:01.900 to 0:02.900, and finally 'I have no clue what hair dye to get.' from 0:02.900 to 0:04.900. A '#SallyPartner' hashtag is consistently present in the bottom right corner.
0:04woman at desk with phone
A medium shot from a slightly elevated side angle shows the woman seated at a white desk with a glass top. She is facing towards the left side of the frame, looking down at a black smartphone held in her hands. Her long, dark hair cascades over her shoulders and back. The background is a plain, light beige wall. To the right, part of a window with vertical blinds is visible, letting in soft daylight. A small, subtle floral arrangement in a vase is on the desk to her left. The lighting is soft and natural, coming from the window, casting gentle shadows. The overall color palette is warm and neutral, dominated by beige, white, and the woman's dark attire and hair. A text overlay reads: 'I went to sallybeauty.com and connected with a Licensed Colorist right away.' and '#SallyPartner' in the bottom right.
0:06close up phone screen
A close-up shot focuses on a pair of hands holding a black smartphone. The screen displays the Sally Beauty website, specifically a page advertising 'Free & Fast Hair Color Consultation!' with red branding and white text. The woman's thumbs are actively scrolling and tapping on the screen, interacting with the website's interface. Her fingernails have white polish. The background is blurred, showing a hint of the white desk and the light beige wall from the previous scene. The lighting is bright and even, highlighting the phone screen. The dominant colors are the vibrant red and white of the website interface, contrasted with the black phone and light skin tones. Text overlays remain: 'I went to sallybeauty.com and connected with a Licensed Colorist right away.' and '#SallyPartner' in the bottom right.
0:08video consultation
A medium shot, similar to the earlier desk scene, shows the woman seated at her white glass-top desk, facing left. She holds her black smartphone in her right hand, but now the phone's screen displays a video call. In the upper right corner of the main frame, there's a larger, superimposed video call window showing the face and upper torso of a female colorist, who is actively talking and gesturing. The woman on the phone is looking at the screen, occasionally touching her hair, and nodding as if engaged in conversation. A lit, cylindrical candle is on the desk to her left. The background remains the plain, light beige wall with a partial view of a window on the right. The lighting is soft and ambient. The color palette includes the neutral tones of the room, the woman's dark clothing, and the warm glow of the candle. Text overlays: 'I went to sallybeauty.com and connected with a Licensed Colorist right away.' then 'The one-on-one consultation was informative.' and '#SallyPartner' in the bottom right.
0:11picking up delivery bag
A medium-wide shot shows the woman kneeling down just outside her front door, which is slightly ajar. She is reaching for a brown paper bag with red text, labeled 'SALLY', placed on the ground next to the doorstep. Her body is mostly turned away from the camera, revealing her back and side. The exterior of the house features light brown siding and red brickwork around the doorway. A large green snake plant in a planter is visible to the right of the door, and a window with blinds is above it. The lighting is natural daylight, bright and soft. The color palette includes the warm browns and reds of the house, the green of the plant, and the woman's dark clothing. A text overlay states: 'I love that you can build your own product kits with everything you need' and '#SallyPartner' in the bottom right.
0:12placing product bag on counter
A medium close-up shot focuses on the woman's hands as she carefully places the brown paper 'SALLY' bag onto a light-colored surface, likely a countertop or dresser. The bag is prominently displayed, showing the red 'SALLY' logo. Her hands are gently setting the bag down, indicating care. The background is a plain, light beige wall, slightly out of focus. The lighting is soft and even, highlighting the bag and her hands. The color palette is dominated by the warm brown of the bag, the striking red logo, and the neutral background. A text overlay states: 'I love that you can build your own product kits with everything you need' and '#SallyPartner' in the bottom right.
0:13showing hair dye tube
A close-up shot features the woman's hands holding up a silver and white tube of hair dye, labeled 'PERMANENT HAIR COLOR' and 'COLOR BRILLIANCE' with purple and red accents. The tube also specifies 'JET BLACK' (30560). The focus is sharp on the product. The woman's body is slightly out of focus in the background, with her dark hair and black top visible. The background is a blurred white wall with doors, similar to the first scene. The lighting is bright and even. The color palette highlights the metallic silver, white, and colorful accents of the product packaging against the dark and light blurred background. A text overlay states: 'I love that you can build your own product kits with everything you need' and '#SallyPartner' in the bottom right.
0:14showing developer bottle
A close-up shot features the woman's hands holding up a small white bottle with a purple cap, labeled 'COLOR SENSITIVE SCALP' and '20 VOL Developer'. The focus is sharp on the product. Similar to the previous shot, the woman's body is slightly out of focus in the background, with her dark hair and black top visible. The background is a blurred white wall with doors. The lighting is bright and even. The color palette highlights the white and purple of the product packaging against the dark and light blurred background. A text overlay states: 'at your own home.' and '#SallyPartner' in the bottom right.
0:15woman with dyed hair
A series of medium close-up shots showcase the woman's hair after dyeing. Initially, she faces the camera, smiling confidently, running her hands through her now uniformly rich, dark, lustrous hair. Her hair appears smoother and shinier. She then turns slightly to the side, allowing the camera to capture the condition of her hair from a different angle, specifically showing her scalp. Her facial expressions convey satisfaction and happiness with the results. The background is the same clean, bright white wall with paneled doors as in the opening scene. The lighting remains soft, frontal, and even, emphasizing the healthy sheen of her hair. The dominant colors are the deep black of her hair and outfit against the stark white background. Text overlays appear: 'Visit sallybeauty.com to connect' from 0:15.200 to 0:16.800, then 'with the Sally Beauty Licensed Colorist OnDemand.' from 0:16.800 to 0:19.900, with '#SallyPartner' consistently in the bottom right.
