0:00intro problem statement The scene opens with a medium close-up shot of a young woman speaking directly to the camera, holding a pair of light blue denim jeans folded in her arms. She is positioned centrally, her long dark hair cascading over her shoulders. The background is a brightly lit, minimalist indoor space with light beige walls, a white couch partially visible on the left, and a white door frame on the right. Soft, diffused lighting illuminates the scene from the front and above, casting minimal shadows. A white text overlay appears at her waist level, stating: 'This is what's hiding in your denim 🤨'. Her facial expression is serious and concerned as she talks, emphasizing her message. The overall color palette is muted with whites, light beige, dark green from her pants, and the light blue of the jeans.
0:03denim composition reveal This shot features a pair of light blue denim jeans held up by two hands against a bright, minimalist background, similar to the previous scene's setting. The jeans are wide-legged with distinct diagonal seam detailing running down the front of each leg. The camera frames the full length of the jeans, from the waist to just above the hem, with the hands holding them up at the top corners. As the video progresses, white text overlays appear on the screen, pointing to different sections of the jeans: first 'Synthetics' on the left pocket, then 'PFAs (aka forever chemicals)' on the right pocket, and finally 'Toxic dyes' across the waistband. The lighting is soft and even, highlighting the texture and color of the denim. The overall mood is informative and slightly alarming due to the text overlays.
The woman from the first scene is now in a kitchen setting, captured in a medium full shot. She is standing next to a modern kitchen island with a light granite countertop and white cabinets in the background, a stainless steel refrigerator visible behind her. She wears the same white crop top and dark green pants. With a determined expression, she takes the light blue denim jeans (from the previous scenes) and drops them into a tall, white, sleek trash bin positioned beside the island. The action is swift and deliberate. A white text overlay at the bottom center reads: 'Why would I wear that' which then changes to 'my largest organ?'. The lighting is bright and evenly distributed, typical of an indoor kitchen. The color palette includes whites, grays, stainless steel, and the contrasting dark green of her pants and light blue of the discarded jeans.
0:10unbuttoning pants A close-up shot focuses on the waist area of a pair of beige pants, worn by the same woman. Her hands are prominently in frame, skillfully unzipping and unbuttoning the pants. The camera is positioned slightly above, looking down, emphasizing the detail of the action. The background is softly blurred, showing hints of an indoor setting with light tones. The pants have a standard button and zipper closure, and visible belt loops. Her fingers, adorned with small rings and bright red nail polish, delicately manipulate the fasteners. A white text overlay states: 'I haven't worn my favorite jeans in months'. The lighting is soft and natural, illuminating the fabric texture. The color palette is dominated by beige, white (from her top), and the subtle red of her nails.
0:12showing pant comfort This close-up shot continues to focus on the woman's waist and hips, now showcasing the beige pants more fully. Her hands are actively demonstrating the pant's features. First, she slides both hands into the front pockets, then she gently pulls on the waistband from either side, illustrating the stretch and fit. The camera maintains a slightly high angle, keeping her midsection in the center. The background remains a soft, light-toned blur. A white text overlay states: 'since getting the STRETCH TWILL PANT FROM PACT'. The pants appear to be made of a comfortable, stretchable fabric. The lighting is consistent with the previous indoor scenes, soft and even. The color scheme is predominantly beige and white, with the muted background.
0:14posing beige pants A medium full shot captures the woman from a side profile, showcasing her in the beige pants and a white crop top. She is standing confidently, with one hand on her hip and the other gently touching her midsection, turning slightly to present the side view of the pants. Her long dark hair is pulled back in a high ponytail. The background is the same minimalist indoor setting with light walls and a white upholstered furniture piece on the left. A white text overlay reads: 'High-quality organic cotton'. The lighting is soft and even, highlighting her figure and the drape of the pants. The dominant colors are beige, white, and light neutral tones.
0:16posing dark green pants This is a front-facing medium full shot of the same woman, now wearing dark green pants paired with the white crop top. She stands confidently with her hands on her hips, showcasing the fit and style of the pants. Her long dark hair is still in a high ponytail. The background is identical to the previous scene: light beige walls, a white upholstered furniture piece, and a hint of a white door. A white text overlay on her lower half reiterates: 'High-quality organic cotton'. The lighting remains soft and even, highlighting the rich, deep green color of the pants. The color palette features stark contrast between the white top and the dark green pants, against the light neutral background.
0:17stretching dark green pants A close-up shot focuses on the woman's lower torso and legs, specifically demonstrating the stretch of the dark green pants. She is standing outdoors on a vibrant green lawn under bright natural sunlight. Her hands are shown pulling the fabric of the pants outwards at the thigh area, revealing the elasticity of the material. Her white crop top is visible at the very top of the frame. A white text overlay in the center reads: 'Right amount of stretch'. The sharp, bright lighting casts clear shadows, typical of an outdoor sunny day. The color palette is dominated by the rich dark green of the pants and the vivid green of the grass, contrasted with the white top.
0:18stretching beige pants Similar to the previous scene, this is a close-up shot on the woman's lower torso and legs, demonstrating the stretch of the beige pants. She is again outdoors on a lush green lawn, bathed in bright natural sunlight. Her hands, with their red nail polish, pull the fabric of the beige pants outwards at the thigh, showcasing the material's flexibility. Her white crop top is visible at the top edge of the frame. A white text overlay in the center reinforces the message: 'Right amount of stretch'. The bright, direct sunlight illuminates the scene, creating distinct highlights and shadows. The color palette is composed of the warm beige of the pants, the bright white of her top, and the fresh green of the grass.
0:19elastic waistband detail An overhead close-up shot focuses on the interior waistband of the beige pants, which are laid flat on a bed covered with a green and white gingham patterned duvet. A pair of hands, belonging to the same woman (indicated by her red nail polish), gently pulls apart the waistband to reveal a hidden elastic band inside. The camera looks straight down, capturing the fine details of the stitching and the elastic. A white text overlay identifies this feature: 'A hidden elastic waistband'. The lighting is soft and ambient, providing a clear view of the fabric and its components. The color palette features the warm beige of the pants, the crisp white of the elastic, and the charming green and white pattern of the duvet.
0:20athleisure demonstration The woman, dressed in dark green pants and a white crop top, is shown in a medium full shot within the minimalist indoor setting. She stands, then fluidly squats down, bending her knees and extending her arms forward, demonstrating the flexibility and ease of movement offered by the pants. After squatting, she quickly stands back up. Her long dark hair is still in a high ponytail, swinging slightly with her movement. A white text overlay clarifies: 'They look like jeans but feel and move like athleisure'. The background remains light and uncluttered. The lighting is soft and even. The action highlights the comfort and versatility of the clothing, contrasting the dark green pants with her white top against the neutral backdrop.
0:22two pants overhead An overhead medium shot displays two pairs of the PACT pants—one dark green and one beige—laid neatly side-by-side on a bed with a green and white gingham patterned duvet. The camera is positioned directly above, capturing the full upper half of both pairs of pants, including their waistbands and pockets. A white text overlay appears, stating: 'These are the pants I actually look forward'. The colors of the pants are rich and distinct against the cheerful pattern of the bedding. The lighting is soft and diffused, creating a clean and appealing presentation. The composition emphasizes the product itself, showcasing the two color options side by side.
This is a close-up overhead shot, zooming in on the waistbands of the two PACT pants, still laid on the green and white gingham duvet. The shot clearly features the black and white 'pact' brand label sewn into the waistband of the beige pair. The dark green pair's waistband is also visible alongside it. A white text overlay states: 'More comfortable than jeans'. The detail in the stitching and the fabric texture is crisp under the soft, even lighting. The focus is specifically on the brand and the promise of comfort. The color palette is dominated by the beige and dark green of the pants, the white of the label, and the green/white of the duvet.
0:26mirror selfie dark green The woman is captured in a medium full shot, taking a mirror selfie with a light pink iPhone. She is wearing the dark green pants and white crop top, posing casually with one hand in her pocket and a slight smile. The camera appears to be handheld by her, creating a POV perspective. The background reflects the minimalist bedroom, with a white bed sheet covering furniture on the left, a light-colored couch on the right, and a ceiling fan visible overhead. A white text overlay reads: 'without any of the toxins ✨'. The lighting is soft and bright, casting a gentle glow on the scene. The overall mood is casual and confident, emphasizing the modern and healthy aspect of the product.
0:27mirror selfie beige cta This scene is another medium full shot, presented as a mirror selfie. The woman, still holding the light pink iPhone, is now wearing the beige pants and white crop top. She first stands facing the mirror, then turns slightly to her side, showcasing the profile of the beige pants. Her long dark hair is styled back in a ponytail. The background is the same bright, minimalist bedroom setting. A white text overlay provides a call to action: 'Go grab these at wearpa.com'. The lighting is soft and even, highlighting the warm beige tone of the pants. The shot is dynamic, with her movement demonstrating the pants' fit and versatility, ending with a clear directive for the viewer.
0:29mirror selfie dark green cta The final scene is a continuation of the mirror selfie style, featuring the woman in the dark green pants and white crop top, holding her light pink iPhone. She strikes a confident pose, standing facing the mirror, then subtly turns to her side to show the profile of the dark green pants. Her long dark hair is still in a high ponytail. The background is the familiar minimalist bedroom, consistent with previous mirror shots. The white text overlay repeats the call to action: 'Go grab these at wearpa.com'. The lighting is soft and inviting, emphasizing the deep, rich green of the pants. Her movements are smooth, concluding the video with a direct and engaging appeal to the audience.
