0:00outdoor intro
A medium shot of a man standing outdoors in a grassy backyard. A weathered wooden fence, partially covered by ivy, serves as the background. In the distance, the skeletal wooden framing of a house under construction is visible against a bright, slightly overcast sky. Water is actively spraying from an unseen sprinkler, creating a fine mist that catches the sunlight, particularly on the right side of the frame, adding a dynamic, shimmering effect. The man wears a dark olive green t-shirt, ripped denim shorts, and sturdy brown work boots. He transitions from a posture with crossed arms to pointing upwards with both hands, then settling into a stance with hands on his hips. The overall lighting is bright and natural, indicating daytime. Yellow text overlays "REAL MEN WE", then "HAVE A PROBLEM", then "AND LET'S TALK", and finally "IT'S ABOUT KEEPING" appear sequentially at the bottom of the screen.
0:03indoor nuts and bolts
A medium close-up shot of the man, now positioned indoors against a workshop wall crafted from horizontal light brown wood planks. The wall is meticulously organized with various tools and tool holders, including an orange Ridgid nail gun prominently displayed on the upper left, alongside other power tools and accessories. The scene is brightly and evenly lit, suggesting overhead artificial lighting. The man holds a long, threaded metal bolt in his left hand and two small, hexagonal metal nuts in his right hand, presenting them towards the camera. His facial expression is serious and direct as he looks into the lens. Yellow text overlays "OUR NUTS AND", then "BOLTS COOL DURING" appear at the bottom of the screen.
0:06outdoor water spray
A wide shot of the man standing outdoors in a grassy backyard, visually identical to the initial outdoor scene. The background features a weathered wooden fence, partially adorned with ivy, and a house under construction with exposed wooden framing set against a bright, slightly overcast sky. Water continues to spray from sprinklers, creating a visible mist that diffuses the light in the air. The man is dressed in a dark olive green t-shirt, ripped denim shorts, and brown work boots, standing with his hands firmly on his hips. The lighting is bright and natural, indicating daylight. A yellow text overlay "THE SUMMER" is displayed at the bottom of the screen.
0:08indoor drill and bits
A medium close-up shot of the man, now indoors in a workshop environment, set against a background of light brown wooden slat walls. This wall is systematically organized with various tools and storage solutions, including an orange Ridgid cordless drill, another orange nail gun, and small wooden shelves holding sundry items. The lighting is bright and evenly diffused throughout the scene. The man holds an orange and black cordless drill in his left hand and two large, dark-colored twisted drill bits in his right hand, presenting them towards the camera. He maintains a direct gaze at the camera, conveying a direct and slightly questioning expression. Yellow text overlays "MY DRILL AND", then "BITS OVERHEAT DURING" are shown at the bottom of the screen.
0:10indoor workshop reveal
A medium close-up shot of the man, now noticeably wearing a dark blue t-shirt, located within a well-organized workshop. The background features a detailed wooden slat wall, more elaborately equipped than previous indoor scenes, showcasing an array of power tools, battery chargers, and small wooden shelves stocked with various supplies. The lighting is consistent and bright, illuminating the space uniformly. The man engages the camera directly, speaking with a conversational tone and occasionally gesturing with his right hand to emphasize points. His eye contact and hand movements follow the progression of text overlays. Sequential yellow text overlays include: "WAS SOMETHING THAT", "WAS REQUIRED", "THAT WAS UNTIL", "I FOUND ABOUT", and "SHINESTY PARADISE". The camera executes a subtle, slow pan to the right throughout the scene, gradually revealing more of the organized workshop storage behind the man.
0:16outdoor jeep tools underwear
A medium wide shot of the man standing at the open rear hatch of a dark-colored Jeep. The interior of the Jeep is visible, featuring a "Husky" branded black tool bag with prominent red accents, containing various tools. The scene is set outdoors in a typical residential suburban environment, with other houses and leafy trees visible in the background under bright, natural daylight. The man is dressed in a dark blue t-shirt and blue jeans. He initially retrieves an orange and black cordless drill from the tool bag, holding it up briefly, before bending down again to pull out a pair of red, white, and blue American flag-patterned boxer briefs, which he proudly holds up for the camera. His expression evolves from conversational to playful and ultimately triumphant. Yellow text overlays appear sequentially: "I FEEL LIKE", "THE FIRST CARPENTER", "TO DISCOVER POWER", "TOOLS", "SHINESTY MY TOOLS", and "ARE NOW COVERED".
0:23indoor miter saw demonstration
A full shot of the man located inside a well-lit workshop, standing beside a large, orange and black miter saw positioned on a sturdy wooden workbench. The workshop features light grey walls and a grey speckled epoxy floor, with numerous wooden shelving units lining the back and right walls, filled with a diverse array of tools and supplies. A large black flat-screen television is mounted on the back wall. The lighting is bright and functional, ensuring even illumination throughout the space. The man, attired in a dark blue t-shirt, khaki shorts, and brown work boots, demonstrates the function of the miter saw by moving its large cutting arm up and down. He then dramatically squats down, maintaining his grip on the saw's handle, to emphasize a particular point. His expression is informative and highly engaging, directed towards the camera. A series of yellow text overlays appear: "NOW I HAVE", "MY FAVORITE THING", "IS ABOUT SHINESTY", "FACT THERE'S MESH", "BUILT IN TO", "KEEP THINGS COOL", "OR THE FACT", "THAT THEY'RE ABLE", then a brief repetition of "ANTI", and finally "RIDE UP TECHNOLOGY".
0:35indoor sockets conclusion
A medium close-up shot of the man, mirroring the framing and setting of scene 5. He is wearing a dark blue t-shirt, and the background consists of the organized wooden slat wall of the workshop, featuring various power tools, battery chargers, and shelves. The lighting remains bright and uniform. He looks directly at the camera, a confident and cheerful smile on his face, as he holds up two small, shiny metal sockets, each with distinctive blue bands around their bases, in his right hand. He presents them clearly to the camera. Sequential yellow text overlays appear: "THIS SUMMER I", "KEEP YOUR SOCKETS", and "NICE AND COOL WITH SHINESTY PARADISE".
