0:00split screen comparison The scene features a split screen comparison of two polo shirts. On the left side, a male model is wearing a light grey, seemingly ill-fitting polo shirt, labeled with a red 'X' and 'OTHER BRANDS'. He is seen adjusting the collar with a slightly frustrated or uncomfortable expression. On the right side, the same male model wears a well-fitted black polo shirt, labeled with a green checkmark and 'INTO THE AM'. He smiles confidently while adjusting its collar. The background is a clean, bright white studio setting with even, front-facing lighting that creates minimal shadows. The overall color palette highlights the contrast between the muted grey and the sleek black of the shirts, against the stark white background. The camera remains static, framing the model from the chest to just above the knees.
0:02fitted sleeves feature This scene is a split screen. The top section presents a close-up of the male model's right arm, showcasing the fitted sleeve of the black polo shirt. His left hand is seen gripping his right bicep, subtly flexing to emphasize the muscular definition and the snug fit of the sleeve. The background for this upper portion is a seamless white studio wall, evenly lit. The bottom section of the screen is a vibrant yellow solid background featuring bold black text, 'FITTED SLEEVES,' centered, with a black outline icon of a flexed bicep below it. The lighting is soft and consistent across the frame, highlighting the texture and fit of the fabric.
0:06ultra soft breathable feature The scene maintains a split-screen layout. The upper half is a close-up focusing on the male model's chest, shoulder, and collar area, wearing the black polo shirt. His right hand gently glides over the fabric of the shirt, suggesting its 'ultra-soft' quality. The background is a clean white studio, illuminated with soft, even lighting. The lower half displays a bright yellow solid background with prominent black text, 'ULTRA-SOFT & BREATHABLE,' followed by a black icon of three upward-pointing arrows, symbolizing breathability. The composition emphasizes the texture and material of the shirt.
0:10comfortable neckline feature This scene is presented in a split-screen format. The top section offers a close-up view of the male model's neck and the collar of the black polo shirt. His hands are actively adjusting the collar and then buttoning the top button, demonstrating the 'comfortable neckline' feature. The background is a consistent, bright white studio, with gentle, uniform lighting. The bottom section of the screen features a solid bright yellow background, with the words 'COMFORTABLE NECKLINE' in bold black text, accompanied by a black outline icon of a cloud, symbolizing comfort. The focus is on the shirt's detail and the model's interaction with it.
0:12call to action polo The scene continues with a split-screen composition. The top half provides a close-up of the male model's waist and hips, wearing the black polo shirt and light grey trousers. His hands are shown gently pulling the hem of the polo shirt, demonstrating its fit, length, and the quality of the fabric. The background remains a clean white studio, evenly lit. The bottom half of the screen is a bright yellow solid background, displaying the call-to-action text 'GET THE PERFECT POLO TODAY' in bold black letters, underneath which the 'INTO THE AM' logo is prominently placed in black. The camera is static.
0:16brand logo end card The scene displays the 'INTO THE AM' logo prominently in white against a solid black background. The logo features a stylized, interlocking geometric design formed by the letters 'I', 'N', 'T', 'O', 'T', 'H', 'E', 'A', 'M', with the full brand name 'INTO THE AM' written in a sans-serif font below the emblem. The lighting is uniform, providing a high contrast visual. This is a static shot that serves as an end card for the video.
