0:00beard close up questions An extreme close-up shot focuses on a Black man's lower face, primarily showcasing his thick, dark, and slightly coarse beard around his chin and jawline. One of his hands, with a dark skin tone, is rubbing his chin and jaw, drawing attention to the beard. The man is wearing a black short-sleeved t-shirt, and a gold chain is faintly visible around his neck. The background is a soft, light, out-of-focus wall or interior space. The lighting is bright and diffused, highlighting the texture of the beard. Text overlays appear sequentially: 'Bro, your beard used to be patchy a year ago... what happened?', followed by 'Genetics?', and then 'Minoxidil?', creating a sense of inquiry and setting up a problem.
0:03smiling man answers A medium close-up shot presents the same Black man, now smiling broadly at the camera, his white teeth clearly visible. His dark, thick beard is prominent, and his long dreadlocks are pulled back from his face. He wears a black short-sleeved t-shirt and a gold chain. A silver smartwatch with a black strap is visible on his left wrist. His right hand is still touching his beard, suggesting its quality. The background is a bright, lightly colored wall, with a faint indication of a doorframe or interior decor. The lighting is even and bright, contributing to a happy and confident atmosphere. Text overlays appear: 'growth oil', 'the derma roller', and 'vitamins', hinting at the solutions.
0:05phone showing beard then A medium close-up shot features the man holding a black smartphone horizontally, directly in front of his face, partially obscuring it. The phone screen displays a close-up image or video of a patchy beard. The man's eyes are closed, and his expression is thoughtful, almost questioning the 'before' state. He is wearing a black t-shirt. The background is a simple, light-colored wall, with an overhead light fixture faintly visible. The lighting is soft and consistent. Text overlay on the phone screen reads: 'My 2025 beard...'. This scene sets up a visual contrast for the 'after' shot.
0:07phone showing beard now This medium close-up shot shows the same Black man, now with a wide, confident smile, looking towards the camera. He holds the black smartphone horizontally to his left, allowing his full, healthy beard to be clearly visible. The phone screen now displays a close-up of a dense, well-grown beard, representing the 'after' state. A green checkmark icon is prominently displayed next to the text on the screen. He is wearing a black t-shirt, a gold chain, and a silver smartwatch. The background is a light wall with a decorative ceiling light fixture visible. Text overlay next to the phone reads: 'My 2026 beard...', accompanied by the green checkmark, emphasizing the positive transformation.
0:09drawer opens showing products An overhead, slightly angled shot shows a hand, with dark skin and a silver ring on the ring finger, opening a white drawer. Inside the drawer, meticulously organized on a black liner, are several black bottles and containers. These products feature distinctive yellow 'B Beard Club' branding. Also visible are a natural wood beard brush and a transparent plastic case for a derma roller, neatly arranged. The background reveals parts of a clean, white cabinet or furniture piece. The lighting is bright and even, clearly illuminating the contents of the drawer. A text overlay states: 'Here's what my beard routine actually looks like', transitioning to the practical application of the products.
0:11applying growth oil An extreme close-up, low-angle shot looks up at the man's beard and mouth as he performs his routine. His hands are prominently featured, carefully applying drops of amber-colored growth oil from a small glass bottle directly onto his beard. He uses a fine-toothed wooden comb to help distribute the oil through the beard, with the oil visibly dripping onto the comb and beard hairs. The man's mouth is slightly open, and his eyes are mostly out of frame, indicating concentration. He is wearing a black t-shirt and a gold chain is visible. The background is blurred, showing what appears to be a closet or room with clothing items and storage. The lighting is direct and clear, emphasizing the detail of the application. A text overlay identifies the action: 'growth oil'.
0:14using derma roller A medium close-up shot focuses on the man's face and beard as he uses a black derma roller. He holds the small cylindrical device, which has tiny needles, and meticulously rolls it over the side of his beard and cheek area. His expression is serious and concentrated, with his head tilted slightly to facilitate the application. He is wearing a black short-sleeved t-shirt and a gold chain. His dark dreadlocks are pulled back from his face. The background reveals a white closet or cabinet with various shoes neatly arranged on shelves, slightly out of focus. The lighting is bright and natural. A text overlay indicates: 'the derma roller', clarifying the product being used.
0:16picking up vitamins An overhead, slightly angled shot, similar to an earlier scene, shows a hand with dark skin tone and a silver ring on the ring finger, reaching into a white drawer. The hand is seen picking up a black cylindrical bottle clearly labeled 'B Beard Club Beard Growth Vitamins' with distinctive yellow branding. The drawer is lined with black fabric and contains other 'B Beard Club' products, including bottles of beard oil and a wooden brush, all neatly arranged. The background is a white cabinet. The lighting is bright and even. A text overlay identifies the product: 'vitamins', emphasizing this step in the routine.
0:19man taking vitamins A medium close-up shot captures the man drinking water from a clear glass cup. He looks upwards slightly as he swallows, with a brief, slight grimace on his face, indicating he's taking something. He is wearing a black short-sleeved t-shirt and a gold chain. His dreadlocks and beard are visible. The background is a light-colored wall with a shoe rack and a decorative light fixture, slightly out of focus. The lighting is bright and natural. A text overlay reinforces the action: 'vitamins', showing the final step of the internal part of the routine.
0:21couple mirror reflection This medium shot captures the reflection of a man and a woman in a round, black-framed mirror. The man, positioned on the right of the reflection, is looking thoughtfully upwards and to the right, touching his full beard. The woman stands behind him on the left, resting her hand affectionately on his shoulder and smiling at him. She has long, wavy brown hair and wears glasses with a casual grey top. The man is wearing a black t-shirt. The background reflected in the mirror is a clean bathroom with white walls and a doorway leading to another tiled room. Text overlays appear on the mirror's surface, describing the benefits: 'Fuller, even growth', 'Patches filling in', and 'Healthy skin base'. The overall mood is positive, intimate, and affirming of the results.
0:23product call to action An outdoor wide shot showcases an appealing array of 'B Beard Club' products, arranged artfully on a rustic wooden deck. The collection includes a black bottle of beard shampoo, a bottle of beard growth vitamins (capsules), a hydrating growth spray, and two smaller bottles of growth oil. All products are in black containers with vibrant yellow 'B' and 'Beard Club' branding. A black derma roller is strategically placed on top of one of the bottles. The background features a dark, slatted railing and softly blurred greenery, suggesting a pleasant outdoor setting like a backyard or balcony. The lighting is bright and natural sunlight, enhancing the product's visual appeal. Prominent black text overlays with yellow highlights provide a call to action: '35% OFF | GROWCLUB35' at the top, and 'Get the growth kit today before they sell out again!' below it. The camera executes a slow, deliberate zoom out, gradually revealing more of the products and the wooden texture of the deck.
