0:00woman demonstrating baking dish
A medium shot frames a fair-skinned woman from the waist up, standing in a brightly lit modern kitchen. She holds a rectangular, light cream-colored ceramic baking dish with a light gray interior, demonstrating its features. The background features white upper cabinets, a white marble backsplash, and stainless steel appliances including a range with red knobs. On the white countertop to her right, there are several organized storage containers in matching cream and gray tones, including a dedicated organizer rack. To her left, a small white bowl contains brown, crumbly bits. The lighting is bright and even, casting minimal shadows. She actively gestures and talks, showcasing the product. The dominant colors are blues and creams from her clothing and the products, contrasted with the neutral kitchen palette. Text overlays appear: 'THESE ARE CERAMIC', 'YOU CAN BAKE IN THESE', 'YOU CAN FREEZE IN THESE', 'JUST DON'T BAKE THE LIDS', 'BUT LIKE THIS IS A BAKING DISH', 'AND THEN BOOM', and 'WHAT A GREAT HOLIDAY GIFT'.
0:14woman holding baking tray with nuts
The scene transitions to a medium shot focusing on the woman's torso and hands as she holds a light gray rectangular baking tray filled with a mixture of roasted nuts and granola. A folded light green cloth sits on one end of the tray. The camera slowly zooms in on the tray, highlighting the texture and color of the nuts. The background is slightly out of focus, showing glimpses of a kitchen and a wooden door. The lighting is bright and soft, enhancing the natural colors of the food. The woman's blue and navy striped shirt is prominent. Text overlays 'OH MY GOD' and 'LOOK AT THE GORGEOUSNESS' appear on screen, emphasizing the quality of the nuts.
0:17woman leaning over display
A medium shot captures the woman leaning forward slightly over a white kitchen counter, looking directly at the camera with an engaging smile. In front of her, an organized set of kitchen storage containers, including various sizes of rectangular and square ceramic dishes in light cream and gray, are neatly arranged in dedicated fabric-lined organizers with 'Caraway' branding. The modern kitchen background features white cabinets, a light gray backsplash, and stainless steel appliances, including a range. The lighting is bright and even. The overall aesthetic is clean and modern, emphasizing the stylishness of the products. Text 'CARAWAY ALL DAY EVERYDAY' reinforces the brand messaging.
0:19woman presenting granola
The scene is a medium shot of the woman in a kitchen setting. Initially, she holds a clear glass jar filled with granola-like ingredients, gesturing with her right hand. The camera then cuts to her holding the light gray baking tray, filled with a mix of nuts and granola, similar to Scene 2, but now positioned to her left. She points to the nuts with her right hand. The background is a modern kitchen with white cabinets and a wooden door. The lighting is bright and natural. The actions are dynamic, switching between holding products and gesturing, indicating a transition in the process. Overlays read 'SUPERMODEL GRANOLA', 'I'M GONNA LET THEM COOL OFF', and 'AND THEN WE'RE GONNA STORE THEM'.
0:23overhead nuts transfer
An overhead shot directly looks down into a stainless steel kitchen sink. A fair-skinned hand, wearing a watch, holds a light gray baking tray with a sloped edge, tilting it to pour a large quantity of roasted nuts and granola into a light cream-colored rectangular storage container that rests inside the sink. The sink features a chrome faucet and a black sponge holder. The overall color palette is metallic gray from the sink, contrasted with the natural browns and reds of the nuts. The lighting is bright, casting clear reflections on the stainless steel surface. Text 'STORE THEM' highlights the action.
0:25woman shaking container of nuts
A medium shot features the woman holding a small, light cream-colored rectangular storage container filled with nuts up to her chest height. She shakes the container gently, creating a rattling sound. The background is blurred, showing glimpses of her kitchen with a window and a sheer white curtain. The lighting is bright and soft. The focus is on the container and her interaction with it. The color palette is dominated by the blues of her shirt and the cream of the container, with the warm browns of the nuts visible inside.
0:26woman showing clean baking sheet
A medium shot frames the woman holding up a clean, light gray baking sheet with small water droplets on its surface, positioned horizontally across her midsection. She initially holds it up, then pulls it closer to inspect, and finally makes a playful, exaggerated angry face, expressing her aversion to stains. The background shows a modern kitchen with a large window and a white counter. The lighting is bright and highlights the clean, slightly wet surface of the tray. The color palette includes the blues of her shirt, the gray of the tray, and the neutral tones of the kitchen. Text overlays include 'CLEAN AS THE MINUTE I GOT IT' and 'I DON'T LIKE ANY STAINS ON MY COOKWARE'.
0:30woman promoting cookware storage
A medium shot shows the woman leaning over a white kitchen countertop, looking directly at the camera with an enthusiastic expression. She is surrounded by an organized display of Caraway kitchen storage containers, including several light cream and gray ceramic dishes neatly housed in fabric-lined organizers. The background features a modern white kitchen with white cabinets, a light gray backsplash, and a black SMEG toaster. The lighting is bright and even, highlighting the clean, organized aesthetic of the products. The scene emphasizes the 'quiet luxury' aspect of the cookware. Text overlays 'IT'S QUIET LUXURY BUT I'M GONNA BE LOUD ABOUT IT' convey her passion for the brand.
0:34close up caraway lids
A close-up, slightly elevated shot focuses on several light cream-colored Caraway container lids, arranged closely together on a dark gray surface. Each lid features a clear, square, central window with the word 'Caraway' subtly embossed on it. The soft, diffuse lighting emphasizes the clean lines and minimalist design of the lids. The texture of the dark gray surface provides a slight contrast to the smooth, pale cream of the lids. The color palette is neutral, featuring cream, light gray, and dark gray, conveying sophistication. The text 'THEY LOOK GORGEOUS' highlights the aesthetic appeal.
0:35overhead containers in drawer
An overhead shot looks down into an open kitchen drawer, revealing several Caraway storage containers neatly nested and arranged. The containers, in various shades of cream, gray, and one prominent terracotta red, are stored efficiently, showcasing their stackable design. Some containers are topped with lids, while others are open. The drawer itself is light wood, and the lighting is even and bright, illuminating the organized contents. The overall color palette is warm and earthy, with pops of neutral and rich terracotta. The text 'THEY DON'T HAVE SKETCHY CHEMICALS' appears, emphasizing the product's safety features.
0:36woman demonstrating straps
A medium shot captures the woman again leaning over the white kitchen counter, surrounded by the Caraway storage container display. She highlights a specific feature: a gray fabric strap on one of the organizer compartments. She actively demonstrates how to use the strap to pull out a larger baking sheet from the organizer. Her movements are clear and purposeful, showcasing the practicality of the design. The modern kitchen background, with white cabinets and stainless steel appliances, remains consistent. The lighting is bright and clean. Text overlays appear: 'THESE HAVE STRAPS BUCKLE UP', 'YOU'RE MOVING FROM ONE HOUSE TO ANOTHER', and 'DON'T WORRY WE GOT YOU', emphasizing convenience and durability.
0:41woman closing statement and sale
The final scene is a medium shot of the woman leaning over the kitchen counter, similar to earlier shots, with the organized Caraway storage containers in the foreground. She looks directly into the camera with a warm, inviting smile, delivering a call to action. The modern white kitchen background, with its bright, even lighting, reinforces the premium feel of the products. The color palette is dominated by the blue and navy of her shirt, contrasting with the light cream and gray tones of the cookware. Text overlays 'WHO'S READY TO UPGRADE THEIR KITCHEN' and 'SHOP THE BLACK FRIDAY SALE NOW' appear, concluding the advertisement with promotional information.
