0:00intro sweater try on The scene opens with a close-up, slightly low-angle shot of a woman from the chest down, holding her left hand on her hip, slightly pulling at her white pants. She is wearing a light beige crewneck sweater over a white t-shirt. The camera is held close to her body, reflecting off a mirror, so only her torso and parts of her arms and legs are visible, with the top of her head cropped out. The background shows parts of a bedroom, including a grey patterned rug, light blue-grey painted wooden doors, and a bed with a blue and white patterned quilt. The lighting is bright and even, typical of indoor natural light. The woman changes sweaters quickly from light beige to dark green, then to a heather grey, showcasing each one, maintaining a similar pose with hands in pockets or on her hips. White text overlay reads "My current fashion obsession". This rapidly transitions between three different sweater colors.
0:03walking outdoors green sweater This medium-wide shot shows the woman walking confidently across a crosswalk on a sunny day. She is wearing a dark green crewneck sweater, light-wash blue wide-leg jeans, and brown Mary Jane style flat shoes. The camera follows her from a slightly low angle as she walks from left to right across the frame, then turns slightly to her left, looking around. The background is a vibrant city street scene with lush green trees, brick buildings, and parked cars, including a light green Ford Bronco. A street sign for "Parkman Common" is visible in the background. The lighting is bright natural sunlight, creating clear shadows on the pavement. White text overlay states "is this Mongolian Cashmere Crewneck Sweater from Quince".
0:05indoor sweater comparison This sequence quickly cuts between the woman indoors, trying on two different sweaters. The first part is a mirror selfie, showing her holding a phone that obscures her face, wearing the dark green sweater over white pants. The background is a bedroom with a desk, lamp, and a framed picture. The second part is a medium shot of her torso, focusing on the dark green sweater, then quickly cutting to the light beige sweater, both worn with white pants. Her hands are in her pockets. The background shows light blue-grey painted doors and a patterned quilt. The lighting is consistent, bright and even indoor light. White text overlay reads "The same sweater costs over $100 at similar brands, which is why".
0:08walking outdoors grey sweater This medium-wide shot is similar to Scene 2 but features the woman in a heather grey crewneck sweater, light-wash blue wide-leg jeans, and brown Mary Jane style flat shoes. She walks casually on a sunny city sidewalk, then pauses and adjusts her sweater collar, looking at the camera with a gentle smile. The background consists of green trees, brick buildings with stone steps and black railings, and a clear blue sky. The natural sunlight creates a bright, pleasant atmosphere. White text overlays change from "this is my number one favorite" to "I can wear it year round,".
0:11sweaters flat lay An overhead, diagonal flat lay shot displays three neatly folded crewneck sweaters on a textured white surface, possibly a bedspread or fabric. The sweaters are dark green, heather grey, and light beige, arranged diagonally with the necklines and "Quince" brand tags clearly visible. The lighting is soft and even, highlighting the texture of the cashmere. White text overlay reads "it's the softest I've ever felt".
0:13indoor grey sweater details This sequence cuts between two medium shots of the woman indoors, wearing the heather grey crewneck sweater over a white t-shirt and white denim jeans. In the first shot, she faces forward, hands in pockets, looking down with a slight smile. In the second, she turns to her side, then looks back at the camera and smiles warmly. The background remains a bedroom setting with light blue-grey doors and a patterned quilt, consistent with Scene 1. The lighting is bright and even. White text overlays change from "and it's half the price." to "It's the perfect wardrobe staple,".
0:16outdoor layering beige sweater This sequence quickly cuts between two shots. The first is a medium-wide shot of the woman from behind, standing on a sunny city sidewalk, tying the light beige crewneck sweater around her shoulders over a white t-shirt and white jeans. She then turns to her right, showcasing the look. The background features green trees, a black metal fence, and distant city buildings. The second shot is a close-up, medium-angle view of her torso indoors, demonstrating how the light beige sweater can be layered by tucking it into her white jeans. The background is an indoor setting with light blue-grey doors. Both shots highlight the versatility of the sweater. White text overlays read "great for layering with a timeless fit.".
0:19sweater material cta This scene rapidly transitions through several close-up shots of the sweater fabric, intercut with a shot of the woman. First, a medium shot of the woman in the light beige sweater, adjusting her sleeve and looking calmly at the camera, in the same bedroom setting. Then, extreme close-ups showcase the soft, textured material of the light beige sweater, followed by a dark grey/black sweater, and finally the dark green sweater with its "Quince" brand tag partially visible. The lighting is soft and highlights the material quality. White text overlays change from "I'm constantly reaching for this sweater." to "You've got to see it for yourself today.".
A clean, minimalist end card featuring white background with black text. It first displays "SHOP NOW" centered on the screen, then transitions to the "Quince" brand logo in an elegant serif font, also centered. The lighting is bright and uniform.
