0:00gym entrance question
The scene opens with a medium shot of a young adult male in a gym environment. He is positioned with his back partially to the camera, standing on a green artificial turf floor. The background features a dark wall with white graffiti-style text, possibly gym branding, and a partially open doorway revealing a bright, minimalist interior with wooden slatted walls. Soft, even lighting illuminates the space. The man slowly turns his head and upper body towards the camera with a neutral expression. A white text overlay at the bottom reads: "Day one back at the gym and someone asked:". The overall mood is casual and slightly introspective.
0:02gym walk away
This is a quick cut showing the same young adult male from the previous scene, now walking briskly away from the camera towards the bright doorway on the left. The camera follows him with a slight pan to the left. He is still in the same gym setting with the green artificial turf. His back is mostly to the camera, and he is looking over his right shoulder as if in response to a verbal query. The text overlay changes to: "Yo, where'd you get that shirt?". The lighting remains consistent, bright and functional, highlighting the textured wall in the background.
0:02casual white tee reveal
The scene shifts indoors to a bright, minimalist room, likely a bedroom or dressing area. A young adult male, different from the previous scene, is shown in a medium shot, facing the camera at an angle. He is wearing a white t-shirt and dark pants, and he is casually adjusting the waistband of his pants. The background includes a light beige wall and a dark, open-shelved clothing rack with various items. A potted plant adds a touch of green on the shelf. Natural light floods the room, creating a soft, even illumination. The overall mood is relaxed and stylish. The text overlay reads: "The answer:".
0:04brand text overlay
This scene is a continuation of the previous one, maintaining the same framing and subject. The young adult male is still wearing the white t-shirt and dark pants, casually adjusting his waist. The room setting with the light wall and clothing rack remains visible in the background. The lighting is consistent, providing a bright and airy feel. The key change is the introduction of a new, prominent text overlay: "INTO THE AM Basic Tees" in yellow, bold, capitalized letters, partially obscuring the man's lower torso. The overall visual emphasizes the brand name.
0:05gym mirror curl
The scene is set in a gym with a prominent mirror on the right side of the frame, reflecting the gym interior and the subject. The main shot shows a young adult male, similar to the first scene's character, wearing a black t-shirt and shorts, performing a dumbbell curl with his right arm. He is looking at his reflection in the mirror. In the background, there's a rack of dumbbells and weight plates. The gym appears well-lit with overhead lighting, casting soft shadows. The overall composition is a dynamic medium shot, emphasizing form and muscle definition. Yellow text overlays read: "shoulders and chest so you look JACKED.", accentuating the product's benefit.
0:08gym exit with bag
The scene shows a young adult male walking towards the left side of the frame, away from the camera, on a green artificial turf gym floor. He is wearing a black t-shirt and shorts, carrying a black duffel bag in his left hand, swinging it casually. The background features the dark wall with white graffiti-style text, similar to the opening scene, and a bright doorway to the left. The lighting is consistent with a gym environment, bright and functional. The camera subtly pans to follow his movement. A white text overlay at the bottom reads: "I'm not saying this tee gave me gains, but...". The mood is confident and casual.
0:10woman removing sunglasses
A close-up shot of a blonde woman seated outdoors, looking directly at the camera. She is wearing a long-sleeved black top and blue jeans, with a light-colored cushion behind her head. The background is a blurred brick wall and some greenery, indicating an outdoor setting in natural daylight. She is in the process of slowly lowering a pair of dark, stylish sunglasses from her eyes, revealing a slightly surprised or impressed facial expression, with her mouth open in a subtle 'o' shape. The lighting is bright and sunny, creating gentle highlights on her hair and face.
0:10blue tee midsection fit
A tight medium shot focuses on the torso of a young adult male, highlighting the fit of a denim-blue short-sleeved t-shirt. The man's arms are visible as he subtly adjusts the hem of his shirt, showcasing its relaxed fit around the midsection. The background is blurred green foliage, suggesting an outdoor or garden setting, illuminated by bright, natural daylight. The fabric of the shirt has a subtle heathered texture. A white text overlay appears at the bottom, stating: "With room in the midsection so you're not squeezed or restricted.", emphasizing the comfort feature.
0:13olive tee fabric
The scene is a medium shot of a young adult male, different from the previous one, standing against a plain light-colored wall. He is wearing an olive-green t-shirt and dark pants. He is subtly adjusting the side of his shirt with his right hand, looking directly towards the camera with a friendly expression. The lighting is soft and even, highlighting the fabric's texture. A white text overlay at the top reads: "THE FABRIC IS", introducing the next feature of the shirt. The overall aesthetic is clean and simple, focusing on the product's quality.
0:14white tee stretch demo 1
A dynamic medium shot features another young adult male in a minimalist indoor setting with a light-colored wall background. He is wearing a white short-sleeved t-shirt and dark pants. He bends over slightly, stretching his left arm out and back, demonstrating the flexibility of the shirt's fabric. His facial expression is energetic and engaging, looking directly towards the camera. The lighting is bright and even, casting minimal shadows. A text overlay, with a white glow behind it, quickly flashes from left to right, saying "soft, breathable and recovers from stretch.", emphasizing the fabric's qualities.
0:15blue tee stretch demo 2
This scene is a medium shot of yet another young adult male, in an indoor setting with a light-colored wall and a darker door in the background. He is wearing a light blue short-sleeved t-shirt and light pink athletic shorts, which are partially visible. He bends his torso forward and down, demonstrating the shirt's stretch and recovery properties. His face is expressive, looking towards the camera with a confident smile. The lighting is bright and even. A white text box with a green checkmark reads: "RECOVERS FROM STRETCH", reinforcing the product's feature. The overall mood is energetic and enthusiastic.
0:17medicine ball slams
The scene returns to the gym environment, featuring the young adult male from the opening scenes. He is in a medium shot, standing on the green artificial turf, performing medicine ball slams. He holds a large black medicine ball above his head, then forcefully slams it onto the ground. The background shows various gym equipment, including weight benches, racks, and the dark wall with graffiti text. The lighting is bright and functional, typical of a gym. The text overlay reads: "exactly what you need at the gym.", connecting the shirt's features to workout performance. The action is dynamic and demonstrates full range of motion.
0:18fit comparison split screen
A split-screen shot compares two young adult males against a plain white wall, illustrating different t-shirt fits. On the left, a man wears an oversized, 'sloppy' black t-shirt, appearing baggy. On the right, another man (the same as in the outdoor white tee scene) wears a well-fitted black t-shirt that accentuates his physique. Both wear grey athletic shorts. The lighting is bright and even, highlighting the contrast in fit. Text overlays label the left as "Feels sloppy" with an emoji and the right as "Feels elite" with a flexed bicep emoji. Another text overlay spans the bottom: "Other brands are either painfully slim-fit or saggy and loose", directly contrasting the product with competitors.
0:21dumbbell press freedom
The scene features the young adult male from the initial gym setting, now performing incline dumbbell presses. He is seated on an adjustable weight bench, pushing two hexagonal dumbbells overhead. The camera is positioned at a slightly low angle, looking up towards him, emphasizing the full range of motion. The background reveals other gym equipment, including weight racks and a white wall, suggesting a clean, well-lit gym environment. The lighting is bright and consistent. A white text overlay spans the bottom of the frame: "and don't give you the freedom to move the way you need to when you're working out.", highlighting the shirt's design for athletic movement.
0:25outdoor casual wear
The scene shows the young adult male from the 'elite fit' comparison, standing outdoors against a dark, modern building wall. He is wearing a white short-sleeved t-shirt, dark pants, and black sunglasses, exuding a stylish and relaxed vibe. Lush green foliage, including ferns, is visible in the foreground and background, adding a natural element. The lighting is bright natural sunlight, creating crisp shadows and highlights on his clothes and hair. He is adjusting his sleeve and then looking away from the camera with a confident smile. A white text overlay reads: "Plus, they look sharp enough to wear outside of the gym too.", showcasing the versatility of the t-shirt.
0:27cafe laughter perfect fit
The scene takes place in a cafe or casual restaurant setting. The young adult male from the previous scene, still in his white t-shirt, is seated at a table with a woman. He is laughing heartily, looking towards the woman (whose face is mostly obscured) as she speaks. The background features exposed brick walls, large windows, and warm industrial-style lighting fixtures, creating a cozy and inviting atmosphere. The lighting is soft and ambient. A text overlay appears prominently: "That one fits PERFECT!" in yellow, bold letters, emphasizing a positive reaction to the shirt's fit. The mood is joyful and social.
0:29tee bundle offer
A medium shot of a young adult male, from the stretch demo (light blue tee) standing indoors against a light-colored wall. He is wearing a dark grey t-shirt and light blue jeans. He holds a stack of folded t-shirts in various colors (white, red, black, olive, light blue) in his hands, gesturing towards them. He looks directly at the camera with an engaging smile, speaking. The lighting is bright and even. A text overlay reads: "Get yours and save when you shop BUNDLES.", promoting the product's value proposition. The overall mood is informative and persuasive.
0:30multiple tee colors overhead
An overhead shot showcases three different colored t-shirts (dark grey, black, and olive green) laid out on a light-colored textured surface, possibly a bedspread or carpet. The shirts are neatly folded lengthwise, displaying their crew necks and the small white ghost-like logo on the left chest. The lighting is soft and even, highlighting the fabric and colors. A text overlay reads: "Trust me, you'll need more than one.", reinforcing the desirability of the product in multiple colors. The composition is simple and product-focused.
0:32grab three call to action
The scene returns to the young adult male from the bundle offer, standing indoors against a light-colored wall. He is wearing a black t-shirt and light blue jeans. He holds three different colored t-shirts (light blue, olive green, burgundy) on individual hangers, presenting them to the camera with a confident smile. The lighting is bright and even. A bold text overlay at the bottom encourages: "Don't overthink it. JUST GRAB 3!", serving as a clear call to action. The scene concludes with the man holding the shirts, smiling, reinforcing the ease of choice and purchase.
