0:00intro text and case reveal
The scene opens with an extreme close-up, almost abstract, focusing on the dark, reflective surface of what appears to be the camera module of a smartphone, slightly out of focus. A translucent, vibrant purple material, which is part of a phone case, frames the bottom portion of the shot, revealing its textured, almost liquid-like surface with subtle light reflections. The camera slowly pulls back and rotates slightly to reveal more of the purple case. In the upper left corner, a black rectangle with white text 'CASETiFY' is visible. White, sans-serif text 'NEW FOR iPhone 17' is overlaid prominently in the center of the screen, indicating a product announcement. The lighting is soft and even, highlighting the glossy textures.
0:00phone and case rotation
The camera continues its rotation, transitioning from a close-up to a medium shot of the phone and case. The translucent purple case, now more fully visible, encases the upper left corner of a silver iPhone. The triple camera module of the iPhone is prominently featured, with its three dark lenses and flash. The case's design element 'CASETiFY' is visible along its black border. The entire assembly rotates against a clean, light gray background. The lighting remains bright and studio-like, emphasizing the product's details. The text 'NEW FOR iPhone 17' remains overlaid in the center.
0:01exploded view components
This scene presents an 'exploded' view of the iPhone and its new case components. The silver iPhone 17, with its camera module facing up and a clear back panel, is positioned to the right, slightly angled. To its left, the translucent purple CASETiFY case is shown disassembled into its various protective layers and structural pieces, including a black inner frame and small metallic rings, all floating in mid-air. The elements are meticulously arranged, suggesting precision engineering. The background is a clean, minimalist light gray, allowing the products to stand out. The lighting is bright and shadowless, creating a sense of pristine newness.
0:02tesselock protection showcase
The camera focuses on an extreme close-up of the interior structure of the translucent purple phone case. The intricate 'Tesselock' pattern, composed of geometric ridges and channels, is highlighted with dynamic lighting that emphasizes its three-dimensional form. The camera smoothly glides along the length of this protective structure, giving viewers a detailed look at the engineering designed for extreme drop protection. The background subtly transitions from light gray to a soft lavender hue, complementing the case's color. White sans-serif text 'TESSELOCK™ FOR EXTREME DROP PROTECTION' is overlaid in the center, explaining the feature. The lighting is directional, creating subtle shadows that enhance the depth and texture of the Tesselock pattern.
0:05assembly and spin
The scene begins with a close-up on the iPhone's camera module, with the transparent purple case corner appearing to 'snap' around it from the left. As the case fully encloses the phone, the view quickly shifts to a medium shot of the complete phone, now perfectly encased. The phone, with its clear back revealing the silver body and MagSafe ring, spins rapidly in mid-air. The black frame of the case is visible, bearing the 'CASETiFY' branding around the camera lenses. The background is a clean, bright gray, ensuring full attention on the product. The rapid spin conveys agility and a seamless fit.
0:07final product spin
The assembled iPhone and purple CASETiFY case continue to spin gracefully in mid-air against a pristine, light gray background. This wider shot emphasizes the entire form factor of the phone and its protective casing. The phone's back, visible through the transparent case, shows the Apple logo and the white MagSafe ring. The robust, dark-colored bumper of the case, adorned with the 'CASETiFY' lettering, clearly outlines the device's edges and camera array. The lighting is soft and studio-like, casting minimal, subtle shadows that give the product a floating effect.
0:08shock absorption demonstration
The camera adopts an overhead, slightly angled perspective, looking down onto the corner of an iPhone encased in a translucent purple CASETiFY case. A dynamic animation demonstrates the shock absorption feature: the translucent purple material around the corner appears to compress and then expand, mimicking the absorption of impact. The 'CASETiFY' branding is clearly visible along the case's edge near the camera module. White, sans-serif text 'RE-ENGINEERED CORNERS FOR SHOCK ABSORPTION' is overlaid at the bottom center of the screen. The background is a clean, bright light gray. The lighting highlights the glossy texture and movement of the case material.
0:10chain pull impact cavities
A striking visual features an orange-colored iPhone case, similar to the purple one but with a distinct, warmer hue, tethered by a heavy-duty metal chain. The phone is positioned diagonally in a medium shot, against a light gray background, with the chain extending from its bottom right corner, suggesting a pulling force. The 'CASETiFY' branding is visible along the black frame of the case. White, sans-serif text 'AIR CAVITIES TO WITHSTAND IMPACT FORCE' is overlaid in the lower center of the screen, explaining the protective mechanism. The lighting is even and bright, emphasizing the product's rugged design. The chain provides a sense of strength and durability.
0:13impact demonstration droplet
The scene begins with a close-up of metallic objects, possibly representing internal components or symbolic of impact, shattering and falling from the top of the frame. This quickly transitions to a wider shot where a single, perfectly formed droplet of clear liquid falls from the top. The droplet impacts the surface of an orange iPhone case, which is lying flat on a light gray surface. The impact creates a subtle ripple effect on the surface of the case, showcasing its resilience. The text 'AIR CAVITIES TO WITHSTAND IMPACT FORCE' remains overlaid, reinforcing the product's protective features. The lighting is crisp, highlighting the liquid's refraction and the case's glossy finish.
0:15phone bouncing impact
The camera is positioned low, looking up slightly, as an orange iPhone with a CASETiFY case falls from above. It hits an invisible surface at the bottom of the frame with a slight bounce, demonstrating the impact absorption of the case. The phone rotates slightly upon impact before settling. The clear case allows the orange color of the phone's back and the MagSafe ring to be seen, while the black bumper and 'CASETiFY' branding are also visible. The background is a stark, light gray, focusing all attention on the falling and bouncing product. The lighting is bright and even, highlighting the details of the case's structure during the dynamic movement.
0:17dual case showcase
This scene features two CASETiFY Bounce cases for iPhone 17, presented in a dynamic, close-up composition. The upper case is orange, and the lower case is purple, both lying on their sides at slightly different angles, revealing their thick, protective black bumpers and transparent backs. The Apple logo and MagSafe rings are visible through the cases. The 'CASETiFY' branding is clearly seen along the camera module borders of both cases. The camera slowly zooms out and rotates slightly, showcasing the aesthetic and structural details of both cases side-by-side. White, bold sans-serif text 'BOUNCE CASE' is overlaid centrally, identifying the product line. The background is a clean, bright gray, with soft, even lighting that emphasizes the vibrant colors and glossy finishes.
0:20final product reveal and CTA
The final scene features two CASETiFY Bounce Cases for iPhone 17 against a bright, clean, light gray gradient background. The primary case, a clear one with a black bumper, containing a silver iPhone 17, floats slightly above the center of the frame, angled towards the viewer. Below it, a translucent purple CASETiFY case (without a phone) is positioned at the very bottom edge of the frame, oriented horizontally. Large, clear, sans-serif white text 'New Bounce Case for iPhone 17' is prominently displayed at the top, followed by 'Shop Now' in smaller text below it. The lighting is bright and even, creating a clean, professional aesthetic. Subtle shadows underneath the floating case give it depth. The composition directs attention to the product and call to action.
