0:00product packaging closeup A close-up, slightly overhead shot focuses on a pair of light-skinned hands, presumably male, with a silver ring on the right index finger, reaching into a light-brown wooden box filled with multiple white, circular product containers. The containers have a label featuring the word 'HIGHLAND' and a deer head logo. The wooden box also has 'HIGHLAND' carved into its side. The background is softly blurred, showing an indistinct light surface. The lighting is bright and even, highlighting the product packaging. There's a yellow text overlay at the bottom that reads 'Highland's Glacial'. The overall color palette is muted, dominated by whites, light browns, and a hint of yellow.
0:01scooping product closeup A very close-up shot focuses on a male's hands. The left hand holds a white, circular jar of product, while the right index finger scoops a small amount of light-grey, textured pomade from the jar. The skin tone is light, and the right hand has a silver ring on the index finger. The background is a clean, bright white, suggesting a simple, uncluttered environment. The lighting is direct and even, clearly illuminating the product's texture and the hands. The action is precise and demonstrative, showing the initial step of using the product. The color palette is primarily grey and white, creating a clean, minimalist aesthetic.
0:02man applying product from side A medium shot captures a young adult male from the side, with his head slightly angled away from the camera. He has dark, wavy hair and a neatly trimmed beard. His hands are visible, applying a styling product to his hair, running his fingers through the strands from front to back. He is wearing a dark t-shirt. The background is a bright, plain white, keeping the focus entirely on the man and his action. The lighting is soft and even, highlighting the texture of his hair and the movement of his hands. The atmosphere is casual and focused on the practical application of the product. The man's facial expression is neutral, concentrating on his task.
0:03man smiling at camera A medium close-up shot of a young adult male, facing slightly to his right but looking directly at the camera with a warm, genuine smile. He has dark, styled hair, a short beard, and light eyes. He is wearing a dark, possibly charcoal grey, t-shirt. The background is a stark, clean white, ensuring all attention is on his face and expression. The lighting is bright and even, casting minimal shadows and emphasizing his facial features. His smile is broad, showing teeth, conveying a sense of satisfaction and happiness. The scene has a positive and approachable mood, suggesting contentment with the product's results.
0:04man adjusting hair A medium close-up shot focuses on a young adult male from a slightly low angle, looking away from the camera, possibly into a mirror or off-screen. He has dark, wavy hair styled neatly, and a short beard. He is wearing a grey t-shirt. His right hand gently touches the side of his hair and neck, adjusting or checking his style. The background is a plain white wall, keeping the focus on the subject. The lighting is soft and natural, emphasizing his healthy hair and clear skin. His expression is thoughtful and slightly content, suggesting a careful evaluation of his styled hair. The color palette is neutral with grey, dark brown, and white tones.
0:04hairstylist applying product A medium shot inside a professional setting, likely a hair salon. A woman with blonde hair, presumably a hairstylist, is seen from the side, focused on applying a product to the dark, wet hair of a male client, whose back is towards the camera. The woman's hands are actively working the product into the client's hair. She is wearing a black long-sleeved top. The background features salon elements like a dark counter with bottles, a red knit hat, and a large mirror reflecting parts of the room. The lighting is soft, overhead salon lighting, creating a professional and clean atmosphere. The colors are muted, with dark tones from the clothing and furniture, contrasted with the lighter wall. The action is professional hair styling.
0:05man looking contemplative A medium close-up shot features a young adult male, facing slightly to his left and looking off-camera with a thoughtful or slightly concerned expression. He has dark, neatly styled hair and a short beard. He is wearing a dark blue jacket over a white, textured sweater. The background is an indistinct, bright, possibly overcast sky or light wall, which keeps the focus sharply on the man's face. The lighting is soft and natural, emphasizing the contours of his face and the texture of his clothing. His eyes are directed away, conveying contemplation or a moment of reflection. The color palette is cool, with blues, whites, and dark hair tones.
0:06man holds product how to step 1 A medium close-up shot of a young adult male holding a white, circular product jar up to the camera. He has dark, wavy hair and a beard, and is wearing a dark button-up shirt. He looks directly at the camera with a neutral to slightly serious expression. The background is blurred, showing light-colored trees and an overcast sky, suggesting an outdoor setting. The lighting is bright and natural. A white text overlay in yellow font at the bottom reads '1. Grab your Highland Pomade puck'. The scene serves as an instructional step, clearly presenting the product. The color palette includes the dark shirt, white product, and natural outdoor greens and whites.
0:07man scoops product how to step 2 A medium close-up shot, similar to the previous, continues to feature the young adult male. He holds the white product jar in his left hand, while his right index finger scoops a generous amount of the light-grey pomade from the jar. He looks directly at the camera with a neutral expression. The background remains a blurred outdoor setting with light trees and sky. The lighting is bright and natural. A white text overlay at the bottom, in yellow font, reads '2. Scoop about this much.' The scene is an explicit demonstration of the quantity of product to use. The color scheme focuses on the dark shirt, white product, and grey pomade.
0:09man warming product how to step 3 A medium close-up shot shows the young adult male rubbing the pomade between his palms. He looks directly at the camera with a neutral, focused expression. His dark, wavy hair and beard are visible, and he is wearing a dark button-up shirt. His hands are brought together in the center of the frame, actively rubbing the product to warm it up. The blurred outdoor background with trees and sky is consistent. The natural, bright lighting emphasizes the movement and the product's texture on his hands. A white text overlay at the bottom, in yellow font, reads '3. Warm it up between your hands.' This scene demonstrates the preparation step. The dominant colors are the dark shirt, skin tones, and the faint grey residue on his palms.
0:11man applying product roots how to step 4 A medium close-up shot of the young adult male, looking towards the camera with a serious, focused expression. He is actively applying the pomade to his dark, wavy hair, running both hands through it from the roots outwards. His dark button-up shirt is visible. The blurred outdoor background with light trees and sky persists. The bright, natural lighting highlights the wet, styled texture of his hair. An orange wristband is visible on his left wrist, and a tattoo on his left arm. A white text overlay in yellow font at the bottom reads '4. Make sure you apply from root to tip.' This scene illustrates the correct application technique. The color scheme is dominated by dark hair, skin tones, and the green/white of the background.
0:14man styling hair how to step 5 A medium close-up shot continues to feature the young adult male, now in the process of styling his hair. He looks at the camera with a serious, engaged expression while using both hands to comb and shape his dark, wavy hair into the desired style. His dark button-up shirt, orange wristband, and arm tattoo are visible. The blurred outdoor background with trees and sky remains consistent. The bright, natural lighting emphasizes the definition and hold of his styled hair. A white text overlay in yellow font at the bottom reads '5. Distribute it evenly and style as you like.' This scene demonstrates the final styling steps. The overall mood is focused and instructional, showing the transformative effect of the product.
A medium close-up shot of the young adult male. He quickly shakes his head from side to side to settle his newly styled dark, wavy hair, then looks down briefly. His expression is one of satisfaction. He wears a dark button-up shirt, and the blurred outdoor background of trees and sky is still present. The bright, natural lighting highlights his well-groomed hair. A white text overlay in yellow font appears, simply stating 'Done!'. The scene marks the completion of the styling process with a quick, decisive movement and a visual cue of finality.
0:17man reveals final look A medium close-up shot of the young adult male, who now looks directly at the camera with a confident and slightly playful smirk. He runs his hand quickly across his face, then drops it, revealing his perfectly styled dark, wavy hair. He is wearing a dark button-up shirt, with the blurred outdoor background of trees and a bright sky providing a consistent setting. The natural, bright lighting accentuates his sharp features and the texture of his hair. A white text overlay in yellow font appears, reading 'No time wasted, and it looks amazing.' The scene exudes confidence and satisfaction with the final result, serving as a 'before/after' style reveal. The color palette is dominated by his dark hair and shirt, contrasted with the bright sky.
A clean, static shot featuring the brand name 'HIGHLAND' in dark grey, sans-serif capital letters, centered horizontally and vertically on a plain, light grey background. The lighting is even and flat, without any discernible shadows or highlights. There are no other elements, graphics, or text present. The overall aesthetic is minimalist and professional, focusing solely on the brand identity. The color palette is restricted to light grey and dark grey, providing a stark and modern feel.
