0:00product showcase new item A medium shot captured from a slightly elevated, eye-level perspective showcases two rectangular brownie pieces, each topped with a thick layer of chocolate, light brown peanut butter drizzle, and several vibrant red strawberry slices. The brownies are positioned slightly to the right of the frame's center. To the left and slightly behind them, a small cluster of fresh, whole strawberries with green stems adds natural garnish. The entire composition rests on a vibrant, matte red background that extends across the entire frame, providing a strong, contrasting backdrop. Harsh, directional lighting from the top-left casts distinct, dark shadows to the right and bottom of the brownies and strawberries, adding depth and definition. A stark white, starburst-shaped graphic with the word "New!" in bold black text is overlaid in the upper right quadrant of the screen. The dominant color palette is a rich red, accented by the deep browns of the brownies, the bright reds of the strawberries, and the cream/light brown of the drizzle. The scene is static, presenting the products clearly.
0:02product name reveal An extreme close-up shot of a cluster of fresh, ripe strawberries fills the entire frame. The vibrant red berries, with their characteristic tiny seeds and green leafy stems, are tightly packed, creating a rich texture. The lighting is soft and even, highlighting the natural sheen of the fruit without harsh shadows. Overlaid prominently in the center of the screen, in bold white sans-serif typography, is the text "Dubai Strawberry Brownie". The text stands out clearly against the deep red and green backdrop of the strawberries. The overall atmosphere is fresh and inviting, emphasizing the key ingredient of the product. The camera maintains a static position, allowing full focus on the textual and visual elements.
0:03brownie cross section close up An extreme close-up, slightly upward-angled shot focuses intently on a stack of two square brownie pieces, revealing their intricate layers. The top brownie, positioned on a vibrant red background, is decorated with sliced strawberries and a light peanut butter-colored drizzle over a chocolate layer. The bottom brownie is slightly offset, allowing its layers to be seen. The cross-section clearly displays a thick, dark brown brownie base, followed by a lighter, creamy peanut butter-flavored layer, and then another thin chocolate layer, creating a tempting visual of the dessert's construction. The red background is a flat, solid color, ensuring the focus remains entirely on the brownie stack. The lighting is bright and direct, highlighting the textures and distinct layers of the brownie, with subtle shadows underneath the stack. The camera is static, holding a steady view of the decadent layers.
0:05call to action yellow background The scene transitions to a full-frame, static shot of a highly textured, vibrant yellow background. The texture resembles a creamy, slightly chunky substance, possibly a sauce or melted cheese, creating an organic and appetizing visual. The color is a bright, warm yellow, almost golden. Centered in the middle of the frame, in bold, sans-serif black letters, is the phrase "Try it today!". The text is sharp and clear, contrasting strongly with the yellow background, designed to immediately catch the viewer's eye and prompt action. The lighting is even and bright, emphasizing the texture of the background, making it feel rich and inviting.
0:06product stacking demonstration A medium shot on a vibrant, matte red background captures a human hand delicately placing a third square brownie piece onto a stack of two already present brownies. The hand, with manicured nails painted in a soft pink, is visible from the wrist down, entering the frame from the top-center. The brownies are identical to those seen previously, featuring dark chocolate bases, peanut butter drizzle, and strawberry slices. As the new brownie is placed, it completes a tower of three, emphasizing the stackability and portion size. To the right, a small cluster of whole strawberries remains on the red surface. The lighting is bright and direct, creating distinct shadows beneath the brownies and the hand, adding a sense of depth. The camera is static, providing a clear, uninterrupted view of the action.
0:07brand icons reveal The scene opens with a clean, solid light pink background, completely devoid of any other elements. After a brief moment, a set of four small, minimalist, hand-drawn style icons animate onto the screen from the left, sliding into position horizontally across the middle of the frame. From left to right, the icons depict: a stack of square towels/napkins, a round dish with a swirl of cream/dessert, a square brownie, and a pink-frosted circular cookie. Each icon is outlined in black, with soft, pastel colors filling the shapes. The animation is smooth and linear, suggesting a playful and whimsical brand identity. The camera maintains a static, centered, eye-level view, focusing on the emerging visual elements. The lighting is soft and even, characteristic of studio lighting, making the pastel colors pop.
0:08brand logo reveal On a solid, uniform light pink background, the four animated icons from the previous scene are present. These icons then fluidly transform and condense into a single, prominent brand logo. The square brownie icon from the set seems to play a central role in this transformation, evolving into a pink rectangular shape that forms the background for the text. The final result is the word "crumbl" displayed in a bold, rounded, sans-serif black typeface, centrally positioned within a slightly distressed, light pink rectangular text box that has a folded-paper aesthetic. The animation is dynamic, showing a clear morphing process that is both engaging and distinct. The camera remains static and centered, maintaining a medium shot of the animated logo reveal. The lighting is consistent, providing a soft, even illumination over the pastel pink canvas, enhancing the clean and modern brand image.
