0:00Hair prep with video overlay
A medium close-up shot captures a Black woman with dark skin, wearing a sage green halter top. Her natural black hair is styled in two long, twisted sections, framing her face. She has several facial piercings, including a silver nose ring on her left nostril and a small silver labret piercing below her lower lip. Adorning her neck are multiple layered gold chains with small charms. Throughout the scene, she actively moves her hands, with alternating light green and pink manicured nails, to touch and adjust her hair. The background is a softly lit indoor environment, likely a bathroom or vanity area, characterized by blurred white walls and indistinct circular decorative elements. Dynamic bright green text overlays appear and disappear in the lower central part of the frame, conveying messages related to hair care. From approximately 0:22, a smaller, rectangular video overlay is positioned in the lower center. This overlay shows the same woman, appearing younger, with light blonde, curly hair, wearing a dark t-shirt with a Bob Marley graphic, and blue gloves, as she applies a product to her hair.
0:43Styled hair reveal with video overlay
A medium close-up shot of the same Black woman with dark skin, now showcasing her hair in a voluminous, large afro style. The afro features natural black roots that transition to reddish-brown tips, creating a soft, halo-like effect around her head. She maintains the same sage green halter top and layered gold necklaces. Her facial expression is more animated and playful than in the previous scene, as she occasionally looks to the side and then directly at the camera, often accompanied by small, expressive hand gestures. Her long, manicured nails, still alternating between bright pink and light green, are visible during these movements. The background remains the softly lit indoor setting with blurred white walls. Around 0:50, a rectangular video overlay appears in the lower right corner, displaying a phone screen with text that reads "Wash My Hair With Me," and shows a different version of the woman with a darker, shorter afro.
0:59Upward pan to ceiling and fade to black
The camera rapidly pans upwards from the woman's face, briefly capturing the voluminous texture of her afro hair from a low angle. The perspective then shifts quickly to a blurred view of a light-colored ceiling, which displays subtle texture and details. During this upward movement, bright green text reading "click" appears centrally on the screen. The scene rapidly transitions from the blurred ceiling view to a complete fade to black, preparing for the next segment.
1:01Brand Logo Reveal
The scene is completely dark, set against a solid black background. A shimmering, circular gold outline emerges in the center, rotating dynamically. Within this rotating circle, a stylized gold script logo gradually reveals itself, spelling out "Karisma BY SONYA NICOLE." Below the main script, in a smaller, elegant sans-serif font, the text "WIGS & WAIST TRAINERS" is displayed. Simultaneously, white text reading "Go Getchu Sum" appears prominently at the bottom center of the screen. The entire logo shimmers with subtle golden light and rotates gently, creating a sophisticated and luxurious brand presentation.