0:00flannel shirt intro
The scene opens with a close-up, top-down shot of a blue and white plaid flannel shirt being held by a light-skinned hand with turquoise nail polish. The fabric appears somewhat stiff and rumpled. The background is brightly lit, suggesting natural light from a window, creating soft shadows. In the bottom-right corner, a smaller, overlaid video frame shows a young, blonde woman in a vibrant green textured sweater. She looks directly at the camera, talking. Text overlay on the flannel shirt reads: 'This is the reason you're sleeping like shit every night.' The color palette is dominated by blues, whites, and the bright green of the woman's sweater.
0:02flannel shirt discarded kitchen
The scene continues with a medium-close shot of the blue and white plaid flannel shirt. Initially, it's held by the hand, then quickly dropped into a pull-out trash can. The camera pans down following the shirt. The background reveals a modern kitchen with light grey shaker cabinets, a stainless steel French-door refrigerator with a water dispenser, and light wooden floors. A white marble countertop with grey veining is visible near the trash can. Sunlight streams in from a window, highlighting the kitchen surfaces. The overall color palette is cool with blues, whites, greys, and warm wood tones. Text overlays read: 'It's cotton, it's crusty, it's sticky, it's sweaty. It's not good.' The woman in the green sweater continues to appear in the bottom-right frame, making expressive faces as she talks about the discomfort of the cotton fabric.
0:06split screen pajamas montage
This is a dynamic split-screen sequence showcasing the product. The bottom-right frame consistently features the blonde woman in the green sweater, enthusiastically talking to the camera. Her facial expressions vary from smiling to more serious, reinforcing her statements. The top frame transitions between various scenarios of a couple wearing 'Shinesty Sleep Deep Collection' pajamas. First, a man in blue and white checkered pajama shorts and a navy blue undershirt is sitting on a white bed, putting on his pajama top. Next, the same couple lies in bed with white sheet masks on their faces, both wearing blue and white checkered short-sleeve button-up pajama sets, implying relaxation. Then, a closer shot of the couple's lower bodies shows the woman's legs draped over the man's, both wearing green and white striped pajama shorts and tops, snuggled under a white duvet. Finally, the woman in blue and white checkered pajamas and a white towel wrapped around her head brushes her teeth next to the shirtless man, who is also brushing his teeth, in a brightly lit bathroom. The pajamas feature classic patterns like blue and white gingham or vertical stripes. Text overlays include: 'We've both started wearing Shinesty pajamas and we're actually getting better sleep. The line is called the Sleep Deep Collection™'. The lighting in the top frame is bright and natural, suggesting daytime, emphasizing comfort and well-being.
0:13woman with dog intro
A medium-close shot frames the blonde woman, now holding a small, black Labrador puppy in her arms. She is looking directly at the camera, talking, with a friendly and engaging expression. The background consists of grey wooden siding of a house or porch, indicating an outdoor setting, possibly a patio or balcony. Natural daylight illuminates the scene. The woman's vibrant green sweater contrasts with the black fur of the puppy. Text overlay: 'and it's very fitting because we are getting a lot more sleep.'
0:15micromodal fabric close up
A very close-up, top-down shot focuses on a vibrant teal-green fabric, showing its smooth texture. A light-skinned hand with a gold ring on the ring finger gently touches the fabric, demonstrating its softness. The background is a blurred warm brown, possibly a leather couch or wooden surface. Bright, overhead lighting illuminates the fabric, highlighting its rich color and subtle sheen. Text overlays 'MicroModal' and 'They're made for MicroModal' appear, emphasizing the material.
0:17couple underwear wine pour
An overhead medium shot focuses on the lower bodies of a couple lying on what appears to be a bed. The woman is wearing blue and white checkered bikini-style underwear, while the man is shirtless. A hand is seen pouring white wine from a clear bottle into a stemmed wine glass held by another hand. The background is a bright teal-green, which might be the duvet cover or a stylized backdrop. The lighting is soft and even. Text overlays 'MicroModal' and 'So if you've tried their underwear, you know it's super soft.' emphasize the product's material.
0:18woman dog softer than puppy
The scene features a close-up of the blonde woman holding the black Labrador puppy. She is talking directly to the camera, showcasing the puppy's fur, and then moves the puppy closer to the lens. The camera focuses intently on the puppy's face, highlighting its soft features, while the woman's hand gently pets and manipulates its paw. The background remains the grey wooden siding of the house. The lighting is natural and bright. Text overlays appear, first saying 'It's made from that same fabric. It's actually softer than this puppy.' followed by a speech bubble originating from the puppy saying 'HI! IT'S SOFTER THAN ME I PROMISE! I SWEAR!' The overall mood is playful and endearing, emphasizing the softness of the product by comparing it to something universally perceived as soft.
0:24woman dog sleepdeep benefits
A medium-close shot of the blonde woman holding the black Labrador puppy, speaking directly to the camera with a confident and slightly conspiratorial smile. She gestures subtly with her hand, still cradling the puppy. The background is the familiar grey wooden siding of the house. The natural daylight remains consistent. The puppy rests comfortably in her arms, occasionally looking towards the camera or closing its eyes. The vibrant green of her sweater and the dark fur of the puppy are prominent. Text overlays state: 'So it makes sense why it's called SleepDeep because we were actually sleeping deeper.'
0:29split screen pajamas benefits
This segment features a split-screen layout, with the blonde woman in the green sweater consistently occupying the bottom-right frame, talking energetically to the camera. Her expressions are lively and persuasive. The top frame transitions between three visual demonstrations of the pajama's benefits. First, the woman is seen from the chest to mid-thigh, wearing a blue and white checkered short-sleeve pajama set, holding a phone up to take a mirror selfie in a well-lit indoor setting, possibly a bedroom. Next, a hand holds up the blue and white checkered short-sleeve pajama top on a black hanger, against a blurred outdoor background of green foliage and grey siding, emphasizing its design and fabric. Lastly, the couple from previous scenes is shown snuggled in bed, with their legs and lower torsos visible, wearing blue and white checkered pajama shorts and tops under a white duvet. The lighting is bright and even across all top frames. Text overlays read: 'It actually regulates your body temperature too, so it's really breathable if you're hot, and nice and cozy if you run cold.'
0:34woman dog cotton could never
A close-up shot of the blonde woman holding the black Labrador puppy. She is speaking directly to the camera, making an emphatic statement, with an expression that is both humorous and assertive. She gently lifts the puppy's paws, as if the puppy is also making the statement. The puppy appears awake, blinking its eyes. The grey wooden siding background remains. The scene is brightly lit by natural light. Text overlays: 'Cotton could never! Say it. COTTON COULD NEVER!' A cartoon speech bubble appears to be coming from the puppy, visually reinforcing the text 'COTTON COULD NEVER!'. The vibrant green sweater and black fur contrast effectively.
0:37stretchy pajama shorts demo
A medium-close, eye-level shot focuses on a pair of blue and white checkered pajama shorts being held up by two hands, stretching the fabric to demonstrate its elasticity. The shorts have a white drawstring. The background features a textured stone-like brick wall in shades of grey and brown, and a blurred warm brown upholstered furniture piece, possibly a couch. The lighting is bright and even, highlighting the details of the shorts and their stretch. Text overlay: 'I mean, just look at how stretchy this is.'
0:41woman dog softness outro
The scene begins with a close-up of the blonde woman holding the black Labrador puppy, reiterating the softness of the product. The camera then slightly zooms in on the puppy's face, highlighting its cute, sleepy expression and soft fur. Finally, it widens to a close-up on the woman's smiling face. The background is the familiar grey wooden siding, suggesting the same outdoor setting. Natural light continues to illuminate the scene, casting soft shadows. The woman's bright green sweater provides a pop of color against the puppy's black fur. Text overlay: 'And they're just so soft.'
0:46product montage outro
This final segment is a rapid montage of product shots. First, a medium shot shows a hand holding up the blue and white checkered short-sleeve pajama top on a black hanger against an outdoor background of green foliage and grey siding. Then, a close-up focuses on a pair of blue and white checkered pajama shorts, emphasizing the white drawstring detail. Finally, the scene ends with a close-up of the black Labrador puppy being gently petted by the woman's hand, its head resting on her green sweater. The lighting is bright and natural throughout, focusing on the product details and the comforting interaction with the puppy. The primary colors are blue, white, green, and black.
