0:00intro problem setup A medium shot of a young woman standing in a modern kitchen. She is holding a clear glass bowl filled with vibrant green broccoli florets and leafy greens at chest height. She looks directly at the camera with a confident, slightly mischievous smile, then raises her right index finger as if making a point. The kitchen features light grey cabinets, a stainless steel oven/range, and white subway tile backsplash. The countertop is a warm, light-colored wood. Overhead, there's a microwave. A speech bubble text overlay reads: 'My gut needs fiber, but I can't eat veggies like a rabbit.' The lighting is bright and even, suggesting natural light from a window or well-distributed overhead lights. The overall color palette is muted with pops of green from the vegetables and the woman's tan skin.
0:02problem agitation food plate A medium shot of the same woman in the kitchen, now looking down at a round plate filled with various fiber-rich foods placed on the wooden countertop. Her expression transitions from thoughtful to slightly exasperated as she gestures with her hands, touching her hair and then resting them on her hips, conveying a sense of overwhelm. The plate contains slices of whole-wheat bread, black beans, a green apple, broccoli florets, and fresh raspberries. The background shows the modern kitchen with light grey cabinets, white subway tiles, and a stainless steel oven. Overhead lighting illuminates the scene. Text overlays appear sequentially: 'Who has time to chomp through all of that every single day? Especially with a packed schedule.' The color palette features natural food colors against the wooden countertop and neutral kitchen tones.
0:07problem statement kitchen produce The scene quickly cuts between two shots. First, the woman is in a medium shot, pointing her finger upwards with a slight nod, making a point, then she gestures to the side. Second, a wide overhead shot of a wooden kitchen countertop covered with a variety of fresh produce, including a large bowl of leafy greens, carrots in a bag, a bunch of green onions, broccoli florets on a cutting board, a cucumber, a small measuring cup of black beans, and a fruit bowl containing apples, avocados, and other colorful fruits. The stainless steel oven and light grey cabinets are visible in the background. The lighting is bright and highlights the freshness of the produce. A text overlay reads: 'Most people are only getting 15 grams of fiber daily'.
0:09problem statement food overhead An overhead shot focuses on a round, dark grey plate filled with various foods, sitting on a warm wooden countertop. The plate contains slices of whole-wheat bread, a small pile of black beans, a vibrant green apple at the center, bright green broccoli florets, and red raspberries. The arrangement is neat but emphasizes the quantity of food required. The background is blurred, focusing solely on the plate. The text overlay reads: 'half of what their gut bacteria actually need to thrive.' The lighting is soft and even, highlighting the textures and colors of the food. The overall mood is informative, illustrating a challenge.
0:12solution reveal product intro A close-up shot of a pair of hands with dark-painted nails tearing open a small, bright green, foil-like packet. The packet features the 'grüns' logo, a yellow bear face with a circular green background. The background is a slightly blurred modern kitchen with light grey cabinets and a white tiled backsplash. The lighting is bright and direct, highlighting the product. Text overlay: 'it helps me reach my fiber goals'. The color palette is dominated by the product's bright green and yellow, contrasted with the neutral kitchen tones and the dark nails. The action is deliberate and clear.
0:14product close up gummy An extreme close-up shot focuses on a small, dark green gummy in the shape of a bear, held between the thumb and forefinger of one hand. The gummy has a slightly translucent, glossy texture. In the very shallow depth of field background, a blurred reflection of a kitchen setting (refrigerator, possibly a counter) is visible. The lighting is bright and highlights the gummy's shape and color. Text overlay: 'when all of this isn't an option.' This shot emphasizes the product's form and ease of consumption. The color palette is primarily the dark green of the gummy against the person's skin tone.
0:16lifestyle context prep A medium shot of the woman from earlier, standing at the kitchen counter, casually placing fresh strawberries from a red plastic container into a clear, reusable silicone bag. Other similar silicone bags, one containing a cucumber, are visible on the wooden counter. The background shows the modern kitchen setting, with light grey cabinets, white tiled backsplash, and stainless steel appliances. The lighting is bright and functional. The action is quick and effortless, illustrating a typical healthy food prep scenario. The text overlay from the previous scene, 'when all of this isn't an option.', is still present.
0:17product packaging and comparison A medium close-up shot focuses on a large, bright green pouch of 'grüns Superfoods Greens Gummies' on a wooden countertop. The pouch is prominently displayed, featuring a yellow bear logo and text. Below it, several smaller individual packets of the gummies are casually scattered. The hands of the woman are seen at the top of the frame, tearing open one of the small packets. The background is a blurred view of the kitchen. A clear text overlay states: '✅ 6g of fiber = 2 cups of broccoli 🥦'. The strong green and yellow brand colors dominate, contrasting with the natural wood. The lighting is bright and emphasizes the product details.
0:19product packet opening A close-up shot shows a pair of hands with dark painted nails meticulously tearing open a small, individual, bright green packet of 'grüns' gummies. The packet features the brand's distinctive yellow bear logo. The background is a slightly blurred kitchen counter and cabinets. The lighting is even, highlighting the action of opening the packet. The text overlay '✅ 6g of fiber = 2 cups of broccoli 🥦' remains visible, reinforcing the product's benefits. The focus is on the ease and convenience of accessing the product.
0:20gummy close up detail An extreme close-up of a small, dark green, bear-shaped gummy held delicately between a thumb and forefinger. The gummy is glossy and appears slightly translucent, with visible details of its bear form. The background is blurred, showing soft shapes of a kitchen environment. The text overlay '✅ 6g of fiber = 2 cups of broccoli 🥦' is still present. The lighting is bright, emphasizing the gummy's color and texture. This shot focuses on the appealing form and concentrated nature of the product.
0:21product demonstration packet A medium shot of the woman in the kitchen, holding up a small, bright green 'grüns' packet towards the camera with both hands, her expression friendly and engaging. She holds the packet flat, displaying its yellow bear logo. The kitchen background is visible behind her, with light grey cabinets and stainless steel appliances. The lighting is bright and even. The text overlay '✅ 6g of fiber = 2 cups of broccoli 🥦' reinforces the product's benefit. Her direct gaze and presentation suggest she is sharing a helpful solution.
0:22product demonstration eating A medium shot of the woman in her kitchen, holding a small green 'grüns' packet in one hand. She brings the packet towards her mouth, appearing to pop a gummy into her mouth, then subtly wipes her lip. Her expression is satisfied. The kitchen background remains consistent with light grey cabinets and stainless steel appliances. The text overlay 'plus over 20 essential vitamins and minerals ✨' appears, highlighting additional benefits. The lighting is bright and natural. The action conveys the ease and pleasantness of consuming the product.
0:24product benefit expression A medium shot of the woman playfully dancing and swaying her body in her kitchen. She holds the small green 'grüns' packet casually in one hand, smiling and looking satisfied. Her movements are fluid and energetic, reflecting the positive effects of the product. The kitchen background is consistent. The text overlay 'plus over 20 essential vitamins and minerals ✨' remains on screen. The bright, even lighting enhances the cheerful mood. Her lighthearted actions convey a sense of well-being and convenience provided by the product.
0:27product convenience no prep A medium shot of the woman in the kitchen, holding the small green 'grüns' packet in front of her with both hands, looking directly at the camera with a warm, inviting smile. She holds the packet flat, showcasing its branding. The consistent kitchen background with light grey cabinets and stainless steel appliances is visible. The text overlay '✅ No prep' appears on screen. The bright, even lighting contributes to a clear and friendly presentation. Her direct eye contact and smile convey confidence in the product's convenience.
0:28product convenience no chopping A medium close-up shot of the woman's hands chopping a green apple on a small white cutting board on the wooden kitchen counter. She uses a small knife with precision. A fruit bowl with other apples and avocados is visible to the right. The background is a blurred view of the modern kitchen. The text overlay '✅ No chopping' highlights the convenience offered by the product. The lighting is bright and focused on the action. The scene aims to visually contrast the effort of food preparation with the product's ease.
0:29product convenience no forcing A medium shot of the woman standing at the kitchen stove, stirring something in a black pot with a spoon. Her back is mostly to the camera, with a slight turn to her left. The stainless steel oven and microwave are clearly visible, along with white subway tiles. The countertop is wood. The text overlay '✅ No forcing down pounds of veggies' appears, contrasting the product with the struggle of eating large quantities of vegetables. The lighting is bright and functional. The action portrays a common kitchen task that the product aims to simplify.
0:31product benefits taste and convenience A rapid montage of three quick shots, all in medium close-up, illustrating food preparation. First, hands scooping black beans from a measuring cup into a blue colander. Second, hands chopping a green apple on a white cutting board. Third, hands chopping broccoli florets on a green cutting board. These actions are performed by the woman in the video. The shots are quick and show focused activity. The background is the familiar modern kitchen. The text overlay 'And, it tastes like strawberry candy, so I actually look forward to it every morning.' emphasizes the product's palatability and daily appeal. The bright kitchen lighting remains consistent. The quick cuts highlight the ongoing effort of manual preparation.
0:34problem stress visual A medium close-up shot of the woman's hands chopping broccoli florets on a green cutting board. Her body is slightly angled towards the counter, and her long blonde hair falls over her shoulder. The background shows the modern kitchen with white subway tiles and stainless steel appliances. The text overlay 'So instead of stressing about eating mountains of vegetables' is visible, reinforcing the problem statement. The lighting is bright and clear, highlighting the food preparation task. The scene emphasizes the manual effort required for consuming large quantities of vegetables.
0:36problem stress wide kitchen A wide shot of a neatly organized kitchen countertop, laden with various fresh produce. A large bowl of leafy greens, bags of carrots, green onions, broccoli on a cutting board, and a fruit bowl with apples and avocados are visible. The stainless steel oven, microwave, light grey cabinets, and white subway tiles form the background. The text overlay 'So instead of stressing about eating mountains of vegetables' remains on screen. The bright, clean lighting illuminates the entire counter, showcasing the abundance of food. The scene visually reinforces the idea of consuming large quantities of vegetables.
0:37problem stress overhead plate An overhead shot of a round, dark grey plate piled with a green apple, broccoli florets, raspberries, black beans, and slices of whole-wheat bread, sitting on a wooden countertop. The arrangement emphasizes the quantity and variety of food. The background is blurred, maintaining focus on the plate. The text overlay 'So instead of stressing about eating mountains of vegetables' continues to be displayed. The lighting is soft and natural, accentuating the colors and textures of the food. This short scene reiterates the challenge of consuming sufficient fiber from whole foods.
0:37call to action product showcase A medium shot of the woman in her kitchen, performing a series of actions with the 'grüns' product. She holds the small green packet, opens it, pours a gummy into her palm, then holds the gummy up for the camera. She finishes with a bright, welcoming smile and an open-arm gesture. The kitchen background is consistent. The text overlays 'Grüns helps me hit my fiber goal the easy way. Try it for yourself, you'll love Grüns just as much as I do.' provide a clear call to action and endorsement. The bright, even lighting and her positive demeanor create an inviting and trustworthy atmosphere. The scene combines product demonstration with a personal recommendation.
An animated end card with a solid, vibrant green background. In the center, a large, single 'grüns Superfoods Greens Gummies' packet (green with a yellow bear logo) is displayed. Around it, several smaller, glossy, dark green bear-shaped gummies float and gently orbit the central packet. At the top of the screen, yellow text reads: 'Your Daily Dose of Greens in a Gummy!'. At the bottom, 'Try them today!' is written in yellow, followed by a white shopping cart icon and 'gruns.co'. The animation is smooth and eye-catching. The color palette is dominated by bright green and yellow, consistent with the brand. This scene functions as a final branding and call-to-action screen.
