0:00CVS basket offer initial
An overhead, slightly high-angle shot captures the interior of a bright red plastic shopping basket with black trim. The basket is empty except for two items placed towards the bottom left: a rectangular white paper bag with the red "CVS pharmacy" logo and a white label, and next to it, a small, cylindrical orange-capped prescription bottle. In the center-right of the basket's floor, a prominent white circular graphic is displayed, containing black text that reads "$5 ExtraBucks Rewards®" with a smaller, unreadable line beneath it. The background is a solid light grey. Below the basket, there is a large white text box. The top line in black reads, "For a limited time, get $5 ExtraBucks Rewards® on your first eligible script at participating locations." Below this, a smaller red "CVS" heart logo is followed by black text: "*Restrictions apply. Ask pharmacy team for details or visit CVS.com/ExtraCare for full terms and conditions." The overall color palette is dominated by red, white, black, and grey.
0:01CVS basket offer updated
This scene maintains the identical overhead, slightly high-angle composition of the previous scene, featuring a bright red plastic shopping basket with black trim against a solid light grey background. Inside the basket, the rectangular white "CVS pharmacy" paper bag and the small orange-capped prescription bottle remain in the same position on the bottom left. The key difference is the prominent white circular graphic in the center-right of the basket's floor, which now displays updated black text. It clearly states: "Get $5 ExtraBucks Rewards® each month*". The larger text block below the basket is unchanged, reading: "For a limited time, get $5 ExtraBucks Rewards® on your first eligible script at participating locations." Followed by the red "CVS" heart logo and the disclaimer: "*Restrictions apply. Ask pharmacy team for details or visit CVS.com/ExtraCare for full terms and conditions." The lighting is even and bright, creating a clean, promotional aesthetic. The dominant colors are red, white, black, and grey, conveying a clear and direct message.
