0:00product hero shot overlay Close-up of a person's lower torso and legs, wearing dark gray, durable-looking work pants with functional pockets and a black, possibly short-sleeved, shirt. A robust, tan-colored work boot with a distinctive thick white sole and dark laces is superimposed, floating dynamically in front of their legs, making it the central focus. The person's right hand is casually inserted into their pant pocket, and a sleek, black smart watch is clearly visible on their wrist. The background is a clean, plain white studio setting, highlighting the products without distraction. Lighting is bright and even, casting minimal shadows, emphasizing the texture and details of the clothing and boot. The overall color palette is neutral with grays, black, tan, and white, giving a modern and practical aesthetic.
0:01talking head introduction A friendly-looking male in his late 30s to early 40s, with a full beard and a black baseball cap featuring an orange 'BRUNT' logo, stands looking directly at the camera and smiling. He's wearing a warm, brown work jacket over a black hooded sweatshirt and olive-green work pants. His hands are clasped together at his waist. He is leaning against the front-end loader of a bright orange Kubota tractor. The setting is outdoors in winter, with snow covering the ground. Behind him, a rustic, weathered wooden barn with horizontal siding and a large window is visible under a cloudy, bright sky. A tan work boot, identical to the one in the previous scene, rests on the tractor. The overall mood is casual and approachable. Text 'ALL RIGHT, I CAN NAME TEN BOOTS THAT ARE BETTER THAN BRUNT' appears on screen, starting the narrative with a challenge.
The camera executes a quick, upward panning motion, starting from a closer view of the orange Kubota tractor's front-end loader, where a pair of gray work pants similar to those worn by the man in the previous scene are draped. The pan continues upwards to reveal more of the weathered, dark wooden siding of a barn or shed, with a series of rectangular, translucent window panels along its upper section. The ground below is covered in patchy snow, suggesting a cold, winter environment. The sky is overcast and bright, typical of a winter day. This shot serves as a brief visual transition, breaking the direct address to camera. The short text 'NO' appears on screen, providing a quick, self-deprecating response to the previous statement.
0:06talking head discount offer The scene reverts to the previous framing, showing the same male speaker, now with an even broader smile, again leaning against the orange Kubota tractor in the snowy outdoor setting. He maintains direct eye contact with the camera, making various hand gestures to emphasize his points. His attire (brown jacket, black hoodie, olive pants, Brunt hat) remains consistent. On the tractor's front-end loader, to his right, a tan work boot and a folded pair of gray work pants are prominently displayed as example products. The rustic wooden barn and a cloudy, bright sky form the backdrop. Overlaid text appears sequentially: 'I LIED', 'I CAN'T', 'BUT WHAT I MEANT TO SAY IS YOU COULD SAVE 10% WHEN YOU BUNDLE A PAIR OF BOOTS AND A PAIR OF PANTS', and 'GET IT BEFORE IT'S GONE'. The tone shifts from humorous self-deprecation to a clear, enticing sales pitch, offering a specific discount.
0:17talking head call to action The male speaker is now positioned differently, kneeling confidently on the raised bucket of the orange Kubota tractor, maintaining a direct gaze and speaking earnestly to the camera. He continues to wear the brown work jacket, black hoodie, and Brunt baseball cap. The tan work boot and gray work pants are still displayed on the tractor's hood, visible to the right of the frame, reinforcing the product offering. The background is a wider shot of the snowy rural landscape, revealing more of the wooden barn, a white fenced area, and distant evergreen trees under a mostly overcast sky with hints of brighter cloud formations. A dark utility vehicle is partially visible further back in the snow. Text overlays appear throughout his speech: 'BRUNT'S GOT THAT OUT-OF-THE-BOX COMFORT', 'COUPLE THAT WITH A 10% DISCOUNT WHEN YOU BUNDLE A PAIR OF BOOTS AND A PAIR OF PANTS', 'WHAT COULD GO WRONG', 'ALL RIGHT', 'TRY BRUNT WORKWEAR RISK FREE', 'IF YOU DON'T ABSOLUTELY LOVE IT', 'SEND IT BACK ON US'. His body language is open and inviting, emphasizing the value proposition and risk-free trial.
