0:00locker room product intro The scene opens on a medium shot of a male athlete in a brightly lit, pristine white and red locker room. The camera is static, centered on the athlete. The background features bright red lockers with white benches, suggesting a clean, modern athletic environment. Above the lockers, large white windows allow natural light to stream in, creating a balanced and high-key lighting setup. On the back wall, the 'Old Spice' logo is prominently displayed in a bold, stylized red font. Below the athlete, on a white surface, are two neatly folded white towels with the Old Spice logo, flanking a regulation-sized NFL football. The athlete is holding a small, red Old Spice product bottle in his left hand, and initially rubs his right shoulder. He then extends the product towards the camera, flexes his right bicep, and then brings the product closer to his nose, sniffing it with a satisfied expression. The overall color palette is dominated by reds, whites, and blues (from the product label and football), creating a vibrant and sporty atmosphere. Text overlay '(stadium cheers)' appears at the bottom of the screen from 0:00 to 0:05, and '(sniff)' from 0:05 to 0:06, followed by '(satisfied sigh)' from 0:06 to 0:07.
This is a close-up shot focused on a red Old Spice body wash bottle, held by a hand. The bottle is the 'Ceedee TD' NFL collection variant, featuring a football player graphic (CeeDee Lamb in action) on its label. The background is blurred red, suggesting the athlete's red shirt. The bottle's cap is white with a red star and is slightly open, revealing the dispensing hole. The text on the label is clearly visible, including 'Old Spice', 'CEEDEE TD', 'NFL', 'BODY WASH', and 'SCENT OF TEAK + TOE TAPS'. The lighting is soft and even, highlighting the product's details and vibrant red color. There's a white text overlay at the bottom that reads: 'Buy Ceedee TD and the whole Old Spice NFL Collection at Walmart today.'
0:11locker room call to action The scene returns to the medium shot of the male athlete in the locker room, identical to the first scene's setup. The athlete holds two Old Spice products, the larger body wash in his left hand and a smaller bottle in his right hand. He smiles confidently at the camera. The background remains the red and white locker room with the 'Old Spice' logo above. He is speaking directly to the camera, giving a call to action. The lighting is bright and even. The text overlay 'Old Spice NFL Collection at Walmart today.' is visible at the bottom, concluding the message from the previous scene.
0:12product collection display The scene transitions to a wide, static shot showcasing the entire Old Spice NFL collection of products. The background is a blurred football stadium field under a blue sky with soft, diffuse clouds, conveying a sense of open-air athleticism. The products are arranged neatly in a line across the bottom of the frame, varying in size and shape but all in the distinctive red Old Spice branding, each featuring an NFL player graphic. Above the products, large, golden, glittering 3D text reads 'THE GREATEST SMELL IN THE NFL'. The 'Old Spice' logo and the 'NFL' shield logo are also prominently displayed in the middle of the screen. At the very top right, a smaller NFL shield logo with stars is visible. Below the products, white text on a black bar states 'Available at Walmart'. The lighting is bright and sunny, reflecting off the golden text and product bottles.
