0:00product showcase talking head
A medium shot frames a light-skinned man, appearing to be in his late 20s to early 30s, with short, curly, light brown hair and a neatly trimmed dark beard. He is wearing a black crew-neck t-shirt featuring a vibrant, neon-colored graphic of an astronaut. The graphic, rendered in bright red and turquoise lines, depicts the astronaut floating with an arm raised in a 'rock on' hand gesture, surrounded by stylized celestial bodies and water-like ripples. The setting is indoors, with an industrial-looking metal spiral staircase visible on the right and a white curtain or fabric on the left in the background. The lighting is soft and even, highlighting the man and his t-shirt. He makes subtle head movements and looks directly at the camera, conveying a relaxed yet engaging presence. Text overlays appear sequentially in green outlined rectangles: first, "THESE GRAPHIC", then "TEES GET YOU", and finally "SO GET THEM ON SALE NOW". The camera remains static throughout this scene.
0:02artist working on computer
This medium shot captures a light-skinned individual, presumably an artist, working intently at a desktop computer. The shot is taken from a slightly elevated angle, looking over their shoulder. The artist, with light brown hair tied back, is wearing a light blue long-sleeved shirt with the sleeves rolled up. Their hands are actively engaged with a white keyboard and a mouse, resting on a dark green desk. The large computer monitor dominates the upper half of the frame, displaying a graphic design software interface. On the screen, multiple artistic renders or sketches of human figures in dynamic poses are visible, indicating character design work or fashion illustration. A tablet device is also present on the desk to the left of the keyboard. The background features a clean, bright white wall with subtle hints of office furniture. The lighting is bright and even, casting minimal shadows. A white rectangular text overlay at the bottom reads: "Our shirts are HAND DRAWN by REAL ARTISTS". The camera remains static, highlighting the focused creative process.
0:04graphic design animation
An extreme close-up shot focuses solely on a computer screen, presenting a captivating digital art canvas. The screen showcases a dark, almost black background that serves as a dramatic stage for the evolving artwork. Initially, a series of faint red lines animate, sketching an outline of an astronaut's helmet and then progressively revealing the entire astronaut figure, simulating a digital drawing process. The lines dynamically transition to vibrant neon red and turquoise, illuminating the complete astronaut graphic. This figure, encased in a space suit, is depicted making a
0:06product showcase split screen
A dynamic split-screen shot showcases multiple views of a male model wearing graphic t-shirts. The background for both sections is a clean, bright white studio setting. The top frame presents a wide shot of a bearded man with a stocky build, wearing a black t-shirt featuring a blue and red astronaut graphic, posing casually with hands in pockets. The bottom frame provides a medium close-up of the same man's torso, highlighting the detailed graphic on his t-shirt. Around the 0:08 mark, there's a quick, almost blur-effect transition where the man briefly changes to another graphic t-shirt design—a black tee with a skull/samurai type graphic in muted tones—before quickly reverting to the original astronaut graphic. The lighting is consistently bright and even, accentuating the t-shirt designs. Text overlays appear sequentially in green outlined rectangles: first, "we have over", followed by "150 original designs". The camera remains static, but the visual content changes rapidly to showcase multiple apparel designs.
0:09ink mixing close up
An extreme close-up shot intensely focuses on a large, open container filled with thick, vibrant magenta-red ink. A gloved hand, wearing a white or clear protective glove, is prominently featured, using a metal spatula to vigorously stir and mix the rich, viscous ink. As the ink is stirred, it forms glossy peaks and valleys, reflecting the bright, even overhead lighting that accentuates its thick texture. The container itself appears to be a black bucket with a contrasting white rim. The background is a soft, out-of-focus blue hue, suggesting an industrial or screen printing workshop environment. A blue rectangular text overlay at the bottom reads: "printed and pressed". The camera is static, emphasizing the tactile and precise process of preparing the ink for printing.
0:10screen printing process
A close-up shot provides a detailed view of a screen printing machine in full operation. The frame is dominated by a flat, light pink or reddish circular platen, which is a key component of the printing press mechanism. A black t-shirt is meticulously laid out flat on this platen, ready for the design transfer. Above it, a dark, possibly metallic or black printing screen assembly is seen pressing firmly down onto the t-shirt, indicating the crucial moment where ink is being applied through the screen onto the fabric. The background is intentionally blurred, suggesting an active industrial or workshop environment where products are made. The lighting is direct and even, casting subtle shadows and highlighting the texture of the t-shirt fabric as it undergoes the printing process. A blue rectangular text overlay at the bottom reads: "on comfortable". The camera maintains a static position, allowing viewers to observe this critical step in garment production.
0:11t shirt label detail
A meticulous close-up shot focuses intently on the inside collar of a black crew-neck t-shirt. The primary subject is a grey printed label, which prominently features a stylized "INTO THE AM" logo, along with the size "XL" and various internationally recognized care instructions indicated by small, clear icons. The soft fabric of the t-shirt is visible with subtle folds, suggesting comfort and high quality. The lighting is soft and evenly distributed, ensuring that all details of the label are crisply illuminated against the dark fabric. The background is intentionally blurred, likely another part of the t-shirt or a soft textile, creating depth and keeping the focus on the product's details. A blue rectangular text overlay at the bottom reads: "perfect flattering tees". The camera remains static, offering a clear and detailed view of the brand and garment specifications.
0:12man exiting car
A medium shot captures a man, likely in his late 20s to early 30s, with short dark hair and a well-groomed beard, wearing stylish dark sunglasses. He is depicted in the act of stepping out of a dark-colored car, with the car door wide open, revealing glimpses of the car's interior. He is wearing a black crew-neck t-shirt that prominently features the same vibrant red and turquoise astronaut graphic seen in earlier scenes. The setting is outdoors on a bright, sunny day, with lush green foliage and trees visible in the blurred background, suggesting a casual, everyday urban or suburban environment. The natural sunlight creates noticeable highlights on his hair and glasses, adding to the relaxed ambiance. He glances towards the right of the frame as he exits. A blue rectangular text overlay at the bottom reads: "that you can wear all throughout the day". The camera is static, capturing this moment of transition.
0:13product showcase split screen blurry
A split-screen shot showcases multiple male models wearing different graphic t-shirts against a consistent white studio background. Both the top and bottom frames are deliberately blurred and in motion, creating a dynamic, montage-like transition effect. The models, although indistinct due to the blurring, appear to be of a similar build to the previous model. The graphics on their black t-shirts are varied and distinct: the top frame features a t-shirt with an abstract, possibly space-themed graphic, while the bottom frame displays a black t-shirt adorned with a detailed grey and beige graphic of a samurai warrior, who appears to be drinking from a cup. The lighting across both frames is consistently bright and even. A green rectangular text overlay at the bottom reads: "Get your INTO THE AM". The camera itself remains static, but the rapid, blurry changes in visual content create a sense of movement and variety in the apparel being displayed.
0:14model drinking samurai tee
A medium close-up shot focuses on a man's torso and the lower part of his face as he brings a white cup to his lips to drink. He is wearing a black crew-neck t-shirt that features a highly detailed graphic of a samurai warrior depicted in a stoic pose, set against a backdrop of a large, stylized moon and a mountainous landscape. The graphic is rendered in subtle shades of grey and beige, giving it an intricate, monochrome aesthetic. The scene is set outdoors, with blurred green foliage in the background and soft, natural light creating a warm and inviting ambiance. Only the lower part of his face, specifically his chin and mouth, is clearly visible, along with his hand holding the cup. A green rectangular text overlay at the bottom reads: "Graphic Tees now". The camera is static, capturing this moment of casual wear in a natural setting.
0:15model eye graphic tee
A medium close-up shot zeroes in on a man's torso, highlighting a black crew-neck t-shirt with a visually striking black and white graphic. The graphic itself features a large, stylized eye or a central circular motif from which countless thin, straight lines radiate outwards, creating a dynamic, almost hypnotic burst or starburst effect. Subtle hints of a landscape or cloud formation are discernible at the bottom edge of the graphic, adding depth to the design. The background is composed of blurred green foliage, clearly indicating an outdoor setting bathed in soft, natural, diffused light. The man's arms are slightly visible at the sides, maintaining a neutral posture. A blue rectangular text overlay at the bottom reads: "and GET A DISCOUNT". The camera remains static, providing a clear and focused view of the unique t-shirt design.
0:16t shirts on rack
A close-up shot presents three black graphic t-shirts neatly arranged and hanging on wooden hangers. These hangers are suspended from a robust black metal pipe rack, which diagonally crosses the upper left of the frame. The t-shirts display a variety of designs: the leftmost one features a subtle, almost ethereal green glowing graphic, the middle one showcases a familiar stylized astronaut graphic in red and turquoise (echoing earlier scenes), and the rightmost t-shirt displays a vibrant blue and white planet or moon graphic encircled by stars. The background is a plain, light-colored wall, possibly white or light grey, providing a clean and neutral backdrop that allows the apparel to stand out. The lighting is soft and even, highlighting the fabric textures and the intricate details of each design without casting harsh shadows. A blue rectangular text overlay at the bottom reads: "when you BUY 3!". The camera maintains a static position, offering a clear and enticing display of the product range.
0:17brand logo outro
This static shot serves as the brand's outro, prominently displaying its logo against a solid black background. The logo itself is rendered in crisp, clean white typography and iconography. It features the stylized text "INTO THE AM", with a distinctive "IAM" icon positioned above the text. The 'I' and 'A' within the icon are ingeniously integrated into a unique geometric shape that includes subtle downward-pointing arrows, creating a cohesive and memorable visual identity. The stark contrast between the white logo and the dark background ensures maximum visibility and impact. The lighting is uniform and direct, emphasizing the clarity and precision of the brand's emblem. This scene provides a definitive brand recognition moment and often signifies a call to action or conclusion.
