0:00initial product contrast text The scene opens with a vertical shot featuring a blurred background of stacked wooden wine barrels, visible in the upper half of the frame. The barrels are light brown with white ends, stacked horizontally on metal racks. The lower half of the frame shows a light grey paver stone ground, suggesting an outdoor winery or vineyard setting. The lighting is bright and natural, casting soft shadows. Centered in the middle of the screen, large, white, sans-serif text reads 'XC+'. The overall color palette is muted browns, grays, and whites with hints of green from distant foliage in the very top background. There is no camera movement, maintaining a static, focused composition on the contrasting text and environment.
0:01product walk plain background This scene focuses on a person's lower body, specifically their legs and feet, as they walk briskly from left to right across a clean, light beige or off-white wall background. The framing is tight, emphasizing the action of walking and the footwear. The lighting is soft and even, highlighting the texture of the clothing and shoes. White, sans-serif text 'XC+ >' is centered in the mid-ground, providing an implied comparison or transition. The color palette is minimal, dominated by the light background, dark pants, and warm brown shoes. The camera remains static, capturing the subject's movement within the frame.
0:02product walk winery background The scene captures a person walking from right to left on a textured cobblestone or paver path. The camera frames the subject from the knees down, focusing on their footwear and gait. In the background, out of focus, are rows of stacked wooden wine barrels, similar to the opening shot, suggesting an outdoor winery environment. The natural lighting is bright, creating clear shadows on the ground that move with the person's steps. Large, white, sans-serif text 'XC+ > EVERYTHING ELSE' is prominently displayed in the mid-ground, serving as a comparison or statement. The color palette includes earth tones from the barrels and ground, contrasted with the dark clothing and warm brown shoes. The camera remains static, allowing the subject's movement to drive the visual narrative.
0:04product playing bocce ball The camera captures a low-angle shot focusing on a person's feet and legs as they play bocce ball on a gravel court. The foreground features the light brown gravel texture, with two bocce balls—one green and one maroon—visible on the ground. As the scene progresses, the person's foot subtly kicks the green bocce ball forward. In the blurred background, lush green vineyards and trees extend up a hillside under natural, bright daylight. The text 'XC+ > EVERYTHING ELSE' remains centered, reinforcing the product's message. The overall color palette is natural greens, browns, and the dark tones of the clothing. The camera is static, capturing the action within a vibrant, outdoor setting.
0:06logo reveal bocce court The scene is a static shot of a bocce ball court under bright daylight. The foreground features a light brown gravel surface, with the edges of a wooden frame defining the court. Two bocce balls, one vibrant green and one deep maroon, rest on the gravel. In the background, out of focus, are lush green rows of vineyards and distant trees on a hillside, suggesting a serene, outdoor setting. The light is natural and abundant, casting soft shadows. A stylized red 'J&M' logo, with elegant cursive script, appears prominently in the center of the frame, overlaid on the natural backdrop. The color palette is dominated by natural greens and browns, accented by the red logo.
