0:00woman explains chemical use
A medium shot frames a woman, appearing to be in her late 30s to early 40s, from the chest up. She stands in a bright, modern kitchen with white shaker style cabinets and stainless steel appliances, including a microwave and refrigerator, visible in the soft-focused background. The lighting is even and bright, suggesting natural light or well-placed indoor lighting. She gestures with her hands as she speaks directly to the camera, conveying a conversational and slightly exasperated tone. A text overlay in a white rectangular box with rounded corners and black text reads: "We realized we were just pouring chemicals into our toilets and hoping for the best," taking up the top third of the frame. The dominant colors are the warm tones of her skin and hair, the cool white and navy blue of her cardigan, and the neutral white and grey of the kitchen.
0:06pouring toilet cleaner
An overhead close-up shot focuses on the interior of a clean white toilet bowl. A hand, likely female, is visible in the bottom right corner, holding a green plastic bottle of Lysol Fresh Cling Gel, recognizable by its green label and yellow cap. A thick, vibrant green liquid is being squeezed from the bottle directly into the toilet water, creating swirling patterns of green and white as it mixes. The toilet bowl is clean and white, with the brand 'KOHLER' subtly embossed on the back rim. The lighting is bright and direct, highlighting the vivid color of the cleaner. A text overlay at the bottom center reads: "No matter what we used—".
0:09dropping toilet tablet
A close-up shot from above shows the open tank of a white toilet. A hand, likely female, with neatly manicured nails, holds a small, round, light blue device with 'Lysol' embossed on it, and drops it into the water-filled tank. The water level is about halfway up the tank, revealing various internal toilet mechanisms including a black flapper and a white fill tube. The walls of the tank are clean and white. The lighting is bright and even, casting minimal shadows. A text overlay in the bottom center reads: "bleach, tablets, any other hacks—". The overall color palette is dominated by white, with accents of blue from the device and black/grey from the mechanisms.
0:11dirty toilet ring
A close-up shot focuses directly into the interior of a white toilet bowl, revealing a distinct, yellowish-brown hard water ring just above the waterline. The porcelain surface is otherwise clean, emphasizing the stain. A few small, dark specks, possibly mold or grime, are also visible along the ring. The lighting is bright and direct, clearly illuminating the details of the stain against the clean white porcelain. The perspective is slightly angled from above. A text overlay in the center reads: "those hard water rings kept coming back,". The main colors are white and the undesirable brown/yellow of the stain.
0:13woman scrubbing toilet wide
A medium wide shot captures a woman kneeling beside a white toilet in a brightly lit bathroom. She is positioned to the left of the frame, bent over, actively scrubbing the inside of the toilet bowl with a long-handled brush that has a black bristled head. Her body is angled slightly away from the camera, showcasing her effort. The toilet is prominently featured in the lower right. The background consists of a plain white wall, a small white utility ladder on the left, and a glimpse of a light grey tiled floor. The lighting is bright and uniform. A text overlay at the bottom center repeats: "those hard water rings kept coming back,".
0:15scrubbing green toilet
A close-up shot provides an intimate view of the inside of a white toilet bowl. The water in the bowl is tinted a light green, presumably from a cleaning product, and small bubbles are visible on the surface. A toilet brush with a black head and a white handle is actively scrubbing the inner surface of the bowl, creating ripples and disturbing the green water. The bristles are clearly visible as they move against the porcelain. The lighting is bright and even, emphasizing the cleaning action. A text overlay in the center reads: "and we were dumping chemicals".
0:17woman scrubbing toilet cont
A medium wide shot continues to show the woman kneeling beside a white toilet in a bright bathroom. She is still actively scrubbing the inside of the toilet bowl with a long-handled brush, exhibiting a focused and slightly frustrated expression. The camera angle is slightly lower, capturing more of her upper body and the toilet. The background remains a plain white wall with a grey tiled floor. A small, dark-colored container and a white utility ladder are partially visible to the left. The text overlay at the bottom center continues from the previous segment, now reading: "in the tank every single week. Not good for the pipes or for your lungs.".
0:20woman explains minerals
A medium shot of the woman from the first scene in the same bright, modern kitchen setting. She speaks directly to the camera, gesturing with her hands, but her expression is now more thoughtful and explanatory, rather than exasperated. Her dark brown hair frames her face, and her striped knit cardigan is prominent. The white shaker cabinets and stainless steel appliances are subtly blurred in the background. The lighting remains soft and even. A text overlay appears in two parts: first, "So we started looking at the actual problem," followed by "and it turns out it's the minerals in your water.". The color palette is consistent with the initial scene, emphasizing clean whites, blues, and natural skin tones.
0:26unboxing krazy klean
An overhead close-up shot shows a pair of hands unboxing a cylindrical, mint green product package labeled 'Krazy Klean'. The package has clean, minimalist branding with a toilet icon and claims like 'the toilet treatment that lasts forever' and 'PERMANENTLY PREVENT TOILET WATER STAINS +10yrs'. The hands carefully remove the lid, revealing a brown paper-wrapped item inside, which they then pull out. The background is a clean, light-colored tiled floor, possibly in a bathroom or laundry room. The lighting is bright and even. Text overlays appear: "So we thought, okay, what if we could stop those stains before they even form?". The color palette is dominated by the mint green packaging, white floor, and natural skin tones.
0:31woman with krazy klean
A medium close-up shot features the woman from earlier scenes, now holding a small, white, house-shaped device with the 'Krazy Klean' logo visible. She smiles brightly and genuinely at the camera, holding the product up in her right hand as if presenting it. She is wearing a royal blue camisole-style top, with her long, dark brown hair falling over her shoulders. The background is a slightly blurred white wall, possibly in a bathroom, with vertical slats of a closet door visible to the right. The lighting is bright and soft, enhancing her cheerful expression. A text overlay at the bottom center reads: "And that's when Krazy Klean came to life.".
0:34krazy klean in water
A close-up shot focuses on a clear, hammered glass jar, filled about halfway with water. A small, white, house-shaped 'Krazy Klean' device is shown dropping into the water from the top, sinking towards the bottom. The device creates subtle ripples as it enters the water. The water appears clear and still. The jar has gold-colored metal accents around its rim and on a decorative element attached to its side, adding a touch of elegance. The background is out of focus, likely a light-colored wall. The lighting is bright and clean. A text overlay reads: "We built this little pod that uses mineral magnet technology.".
0:38woman explains technology
A medium shot of the woman from the initial kitchen scenes. She is again speaking directly to the camera, her expression now animated and confident as she explains the product's function. Her long, dark brown hair is prominent, and she wears the same striped knit cardigan. The bright kitchen with white cabinets and stainless steel appliances serves as her background. The lighting is consistently bright and inviting. Text overlays appear: "Basically, it changes how the minerals behave in the water so that the stains don't stick in the first place.". She uses hand gestures to illustrate her points, moving her hands apart as if demonstrating separation. The scene maintains a clean, modern aesthetic.
0:44woman drops into toilet
A medium wide shot shows the woman standing beside a white toilet in a brightly lit, minimalist bathroom. She wears a white button-down shirt over a royal blue top and light-wash jeans, with white socks. With a look of surprise and slight excitement, she dramatically tosses a small white object into the open toilet tank. Her arm is raised high, and her mouth is open in an exclamatory expression. The background includes a white wall with a framed art print of a Chanel No. 5 perfume bottle on the right, and another subtle artwork on the left. A marble-patterned waste bin sits next to the toilet. The lighting is bright and clean. A text overlay reads: "you drop it in once".
0:46installing krazy klean
A close-up shot directly into the open tank of a white toilet, revealing the internal mechanisms (black flapper, yellow float, white fill tube) submerged in clear water. A hand, likely female, carefully places the white, house-shaped 'Krazy Klean' device into the water at the bottom of the tank. The device has the 'Krazy Klean' logo visible on its side. As it is placed, small bubbles rise around it. The lighting is bright and direct. Text overlays appear sequentially: first, "and it works for up to 10 years.", then a green checkmark with "No scrubbing" and another with "No refills" appear over the tank.
0:49krazy klean packaging
A low-angle shot showcases the mint green 'Krazy Klean' product cylindrical packaging, neatly placed on a clean white bathroom counter next to a white bathtub or sink. The package features the same branding as seen earlier. In the blurred background, a window with horizontal white blinds allows diffused light into the room. The overall aesthetic is clean and bright. Three green checkmark text overlays are displayed prominently in the upper left: "No scrubbing", "No refills", and "No chemical smell". A final text overlay at the bottom center reads: "just clean toilets". The predominant colors are white, mint green, and the natural light from the window.
0:51krazy klean product shot
A close-up shot features a hand holding the white, house-shaped 'Krazy Klean' device. The device is held slightly above eye level, showcasing its clean design and the 'Krazy Klean' logo. The background is a lush, vibrant green leafy plant, providing a natural and organic contrast to the clean white product. The lighting is soft and natural, highlighting the product without harsh shadows. A text overlay at the bottom center reads: "all the time.". This scene emphasizes the product's aesthetic and its natural-friendly appeal, with a dominant color palette of white and various shades of green.
0:53woman closing statement
A medium shot of the woman from the initial kitchen scenes, returning for her final statement. She is still in the same kitchen setting with white cabinets and stainless steel appliances in the background, which is slightly blurred. Her long, dark brown hair and striped knit cardigan are visible. She speaks directly to the camera with a warm, satisfied smile, concluding her narrative. The lighting remains bright and consistent. Text overlays appear: "We didn't set out to be a toilet company. We just wanted to stop cleaning them.". Her body language is relaxed and confident, conveying the efficacy and ease of the product she has introduced. The color palette is dominated by the neutrals of the kitchen and her clothing, with her natural warmth as a focal point.
