0:00Astound logo intro
The scene opens with a static shot of the Astound brand logo prominently centered against a dynamic vertical gradient background. The gradient shifts smoothly from a rich dark purple at the top to a vibrant teal-green at the bottom. The Astound logo is in crisp white, featuring the word 'Astound' in a bold, sans-serif typeface, with a stylized starburst graphic composed of geometric white shards positioned to its right, suggesting energy and connectivity. Below the main logo, in smaller white text, are the services offered: 'WiFi • Mobile • TV', separated by small white bullet points. The lighting is even, highlighting the clean design of the logo and the smooth transition of the background colors. The overall mood is modern and professional.
0:01Call to action text reveal
The Astound logo and 'WiFi • Mobile • TV' text have subtly shifted their position, now residing in the upper-right portion of the frame. The background maintains its vertical gradient from dark purple to teal-green. Large, bold, and bright yellow-green text appears centered on the screen, reading 'HURRY BACK TO YOUR CART'. The text stands out sharply against the darker gradient, acting as a clear call to action. The framing keeps the text as the primary focus while retaining brand presence in the corner. The lighting is consistent, illuminating the text evenly.
0:02Dynamic shopping cart collage
The scene features the Astound logo and 'WiFi • Mobile • TV' text in the upper-right corner. The large yellow-green text 'HURRY BACK TO YOUR CART' is now pushed slightly to the right, partially off-screen. A dynamic, multi-panel collage of small video clips rapidly assembles from the left, forming the distinct shape of a shopping cart with two wheels at the bottom. Each panel within the cart displays different B-roll footage of diverse individuals interacting with technology: people working on laptops, scrolling on smartphones, watching content on tablets, or engaging with family members while using devices. The background is still the purple to teal-green gradient. The rapid assembly of clips creates a sense of activity and variety. The lighting is bright and naturalistic within each mini-clip.
0:03Offer details and CTA button
This scene presents a composite layout against the consistent purple to teal-green gradient background. The dynamic shopping cart collage from the previous scene has subtly shrunk and moved to the middle-right, becoming a less prominent background element. Four distinct B-roll video clips are now framed individually and positioned strategically in the corners: a top-left panel shows a mother and child, a top-right panel features a woman with headphones and a laptop, a bottom-left panel displays a man with a tablet, and a bottom-right panel captures a group of people laughing. Centered at the top is the white 'Astound' logo. Below it, the primary text 'Hurry back for' appears, then transitions to '3 MONTHS OF FREE ASTOUND GIG WIFI' in large, bold yellow-green letters. This is followed by a disclaimer in smaller white text: '*Restrictions apply. See astound.com for details.'. Finally, a bright yellow-green rectangular button with white text 'Check Out Now' emerges at the bottom center. The composition is balanced, guiding the viewer's eye from the brand to the offer and then to the call to action, framed by real-life user scenarios.
