0:00gym dumbbell press kneeling A medium shot captures a fit woman kneeling on a black textured gym floor, performing a dumbbell shoulder press. Her arms are fully extended upwards, holding light dumbbells. The camera is positioned slightly below eye level, looking up at her, which emphasizes her strong core and arm muscles. The background features metal racks filled with various dumbbells, indicating a well-equipped gym environment. Overhead, the ceiling reveals industrial-style lighting fixtures and a visible fan. The lighting is bright and even, highlighting her toned physique. A large white text overlay in a sans-serif font is prominently displayed in the bottom half of the screen, reading "calling the pilates girlies ONLY". The dominant color palette includes the vibrant orange of the woman's workout gear against the dark grey and black of the gym equipment, creating a focused and energetic mood.
0:03pilates reformer exercise A wide shot shows a woman lying on her back on a light wooden pilates reformer machine in a bright, modern studio. The camera is positioned to the side, capturing her full body as she performs a leg exercise, extending her legs upward. The studio features large windows allowing abundant natural light to flood the space, and several tall, lush green plants in pots are visible, creating a refreshing and serene atmosphere. The background also includes a dark green accent wall, adding depth to the scene. The floor is made of light-colored wood, reflecting the ample natural light. A prominent white text overlay at the top reads "it's time to ditch the expensive reformer classes....", with the word "ditch" highlighted in bright yellow, drawing attention to the problem. The overall tone is aspirational and offers a solution.
0:04home dumbbell glute bridge A medium shot depicts a woman lying on her back on a dark yoga mat, placed on a light wooden floor, performing a glute bridge exercise while holding two small pink dumbbells. The camera is positioned slightly above her, looking down, and focuses on her torso and legs. Her hips are elevated, forming a straight line from her shoulders to her knees, indicating proper form. The background suggests a comfortable home environment, with a light-colored couch, a decorative plant on a side table, and framed abstract art on the white wall. The lighting is soft and ambient, creating a comfortable indoor atmosphere. A large white text overlay covers the upper half of the frame, stating "and become a pilates princess from home!". The scene combines fitness with a domestic setting, highlighting accessibility.
0:07studio dumbbell exercise A full shot captures a fit woman standing dynamically in a modern fitness studio, performing an exercise with dumbbells. She is raising one knee towards her chest while simultaneously bringing one dumbbell upwards in a bicep curl or shoulder press motion, demonstrating coordination and strength. The camera is static and positioned at eye level, capturing her full dynamic movement. The studio features a dark floor with light-colored markings, and warm wooden walls in the background, along with a large mirror reflecting parts of the room and some yoga mats. The lighting is warm and somewhat dim, with spotlights illuminating the area, giving it a stylish yet functional feel. A bold yellow text overlay appears in the bottom half of the frame, reading "you just need a tiny pair of dumbbells to get started!". This emphasizes the simplicity of getting started with the routine.
0:09app screen workout plan overview This scene is a screen recording of a fitness app interface, presented on a dark, subtle background. The top part of the screen prominently displays a calendar view with days of the week and dates (Mo 9 to Su 15), implying a structured workout schedule. Below this, there are workout program cards, with the main card featuring a woman in athletic wear, bending over with a dumbbell, labeled "LOWER BODY LOVE." Text below details "42 min • Lower Body Strength, Pilates" and "374 Completions," providing specific program information. Bright pink and green text overlays are strategically placed on the screen; the pink bubble reads "3-2-1 method," and the green text below it explains "– 3 strength days – 2 pilates days – 1 day mobility." The overall color palette is dark with vibrant text elements and fitness-focused imagery, designed for clear readability and motivation.
0:10app screen side plank exercise This screen recording showcases a fitness app interface, displayed on a textured dark grey background adorned with yellow glowing lines forming abstract geometric shapes. The central focus is a video or animated image within the app screen, featuring a woman performing a side plank with a small dumbbell in her hand, dressed in black athletic wear. Below the primary image, there's a digital timer showing "0:38" and interactive controls for 'reps' and 'weight', indicating an active workout session. In the bottom right corner of the app's display, a small circular profile picture of a woman with a dumbbell is visible. Identical to the previous scene, bright pink and green text overlays are present: "3-2-1 method" and "– 3 strength days – 2 pilates days – 1 day mobility". A progress bar and Spotify icon are visible at the top, implying integration and tracking. The lighting within the app screen appears studio-like, highlighting the model's form.
0:13studio dumbbell curl pink outfit A medium shot features a fit woman standing confidently in a modern fitness studio, performing dumbbell bicep curls. She holds a light dumbbell in each hand, lifting them rhythmically and with controlled motion. The camera is static, positioned at eye level, focusing on her upper body and core, emphasizing her engagement in the exercise. The studio environment is similar to earlier scenes, with dark floor markings, warm wooden walls, and yoga mats visible on the floor, suggesting a dedicated and stylish workout space. The lighting is warm and ambient, creating an inviting atmosphere. A large white text overlay in a clean sans-serif font, positioned in the bottom third of the frame, reads "join my 3-2-1 pilates x strength method" with a downward arrow icon, acting as a clear call to action. The woman's vibrant fuchsia pink workout attire provides a striking contrast against the warm, muted tones of the studio, making her stand out.
0:14confident posing bedroom A medium shot captures a smiling, confident woman standing in a brightly lit room that appears to be a stylish bedroom or a spacious hotel suite. The camera is static and positioned at eye level, focusing on her upper body and emphasizing her strong physique. She is posing with her hands clasped loosely in front of her, showcasing her toned abdominal muscles and overall fitness. The background is softly blurred, subtly revealing a neatly made bed with white linens, a minimalist bedside table, and a glimpse of a living area with a white couch and kitchen cabinets, indicating a spacious, modern, and aspirational living space. The lighting is soft and natural, suggesting abundant daylight entering the room. A clean white text overlay at the bottom reads "start seeing results in 6 weeks". The overall mood is positive, aspirational, and confident, promoting achievable fitness goals.
0:16app landing page single phone A static shot of a smartphone screen positioned centrally against a vibrant yellow-green gradient background. The screen prominently displays the "LADDER" fitness app interface, showcasing a workout called "ENERGIZE PILATES x STRENGTH" with a woman performing an exercise using dumbbells. She is captured mid-exercise, demonstrating proper form, making the workout look accessible. The app also clearly indicates "Dumbbells" as the required equipment and highlights its 'Priority' status with a yellow star icon. The top of the overall screen features the distinct black "LADDER" logo, establishing clear brand identity. The color palette is exceptionally bright and energetic, with the neon background creating a strong contrast with the dark phone frame and the structured app interface. The lighting is digital and uniform, emanating directly from the screen, ensuring all details are clear and legible. This scene clearly highlights the fitness app as the core product and solution.
0:17app landing page multiple phones A static shot displays three smartphone screens, strategically positioned on a vibrant yellow-green gradient background, creating a dynamic visual. The central phone is prominent, showcasing the "LADDER" app with a workout featuring a woman exercising with dumbbells, identical to the previous scene. Two other phones are angled to the left and right, slightly behind and to the sides of the central phone, displaying similar but slightly different screens from the same app, suggesting a comprehensive platform. Above the phones, large black bold text reads "GET STRONGER WITH A PLAN", acting as a powerful value proposition. Below the phones, "Download on the App Store" is clearly displayed with the recognizable Apple App Store logo, serving as a direct call to action. The bright background and clear digital displays create a clean, modern, and inviting visual, emphasizing the brand's presence and accessibility.
