0:00intro black friday sale
The scene opens with a bright and clean, modern kitchen environment. A young adult woman, with long wavy brown hair, stands centrally behind a white kitchen island, smiling warmly and gesturing with both hands. She is wearing a grey knitted cardigan over an olive green top, complemented by a subtle golden necklace. The background features sleek white upper and lower kitchen cabinets with gold handles, a white subway tile backsplash, and a stainless steel gas range. On the stovetop, there's a white pan and a matching white pot, while a round wooden cutting board adorned with a large red decorative bow rests on the counter, adding a festive touch. The lighting is bright and even, casting soft shadows and creating a welcoming atmosphere. A prominent text overlay at the top, "Caraway's Black Friday Sale Get Up to 20% Off", emphasizes the promotional message. The overall mood is cheerful and inviting, with a palette of whites, neutrals, warm wood tones, and a pop of red.
0:04woman speaking hand gesture
A medium close-up shot of the woman, who has stepped slightly closer to the camera compared to the previous scene. She maintains a direct gaze with a more serious, though still engaging, expression, using her right hand to perform a distinct "stop" gesture towards the viewer, fingers spread. Her long, flowing brown hair frames her face, and her grey cardigan and olive green top are clearly visible. The modern kitchen backdrop, characterized by white cabinets and countertops, is slightly out of focus, ensuring that attention remains on her and her emphatic message. The lighting remains bright and consistent, enhancing the clarity of her facial expressions and gestures. A text overlay, "But don't wait...", underscores the urgency she conveys through her body language and tone.
0:06woman speaking close up
An even tighter close-up on the woman's face and upper chest fills the frame. She looks intently at the camera, her expression shifting slightly to convey a sense of genuine concern or warning, though still approachable. Her long, wavy brown hair cascades over her shoulders. The focus is sharp on her features, with the background completely blurred to isolate her. Her golden necklace and part of her olive green top are visible. The lighting is soft and flattering, highlighting her eyes and facial contours. A text overlay, "it won't get any better than this", appears to reinforce the critical nature of her statement, encouraging immediate action. The shot emphasizes her sincerity and direct communication with the audience.
0:07scratched plastic cutting board
The focus shifts dramatically to a close-up on a worn, dull red plastic cutting board. The entire surface is covered in a dense network of fine, white-ish scratches and gouges, evidence of extensive use and repeated knife contact. These marks are highly visible under the bright, direct lighting, revealing the material's degradation. The board itself has a faded, almost orange-red hue. In the upper portion of the frame, the blurry form of the woman's shoulders and long hair are visible, suggesting she is holding the board. The presence of her body adds context to the object, implying she is presenting it. A text overlay, "I didn't realize", introduces the narrative about the board's condition.
0:10extreme close up scratches
An extreme close-up, zooming in even further on the surface of the red plastic cutting board. The frame is entirely filled by the intricate pattern of scratches, which are now even more pronounced and detailed. The texture created by these numerous cuts dominates the visual, making the material's wear and tear undeniably clear. The scratches vary in depth and direction, forming a chaotic yet compelling visual representation of damage. The color of the board is a consistent, somewhat faded reddish-orange. The bright and focused lighting accentuates the individual lines and grooves, leaving no doubt about the board's condition. A text overlay, "until I saw my cutting board", continues the narration.
0:11hand on scratched board
A close-up shot focuses on a woman's hand gently running her fingers across the surface of the heavily scratched red plastic cutting board. Her fingers have neatly manicured, pale pink nails, and a slender gold ring is visible on her left ring finger. The contrast between her smooth, clean hand and the rough, scarred texture of the cutting board is striking. The myriad of white-ish scratches on the dull red background is the dominant visual element, clearly showing the damage. The lighting is bright and even, ensuring all the details of the scratches and her hand are sharply defined. A text overlay, "These deep scratches?", highlights the specific feature being examined and questioned.
0:13scraped spatula microplastics
The scene presents a close-up on a woman's hand holding a black plastic spatula, gently scraping its edge along a pristine white kitchen countertop. As the spatula moves, tiny, dark specks of material are left behind on the white surface, visibly illustrating the release of microplastics. The spatula itself appears to have minor wear or discoloration along its working edge. The background is a clean, uniformly white countertop, providing a stark contrast to the dark particles and drawing attention to them. The lighting is bright and focused, emphasizing the act of scraping and the resulting residue. A text overlay, "they're microplastics", explicitly states the concern being demonstrated.
0:15caraway prep collection utensils
A medium shot, introducing the Caraway Prep Collection. A white rectangular holder, sleek and minimalist, stands on a clean kitchen countertop. It is filled with an assortment of natural, light-colored wooden kitchen utensils, including various spatulas, slotted spoons, and tongs, all appearing new and impeccably organized. The background reveals a modern kitchen with a white subway tile backsplash, a silver gooseneck faucet, and glimpses of white kitchen cabinets, maintaining a bright and pristine aesthetic. The lighting is soft and natural, emphasizing the clean lines and warm tones of the wooden tools. A text overlay, "That's why", serves as a transition, linking the previous problem to this solution.
0:17taking wooden spatula
A close-up shot focuses on a woman's hand, with neatly manicured pale pink nails, as it reaches into the white utensil holder to select and retrieve a single light-colored wooden spatula. The other matching wooden utensils remain neatly arranged in the holder. The spatula has a smooth, natural wood finish, appearing sturdy and well-crafted. The background is a slightly blurred view of a modern kitchen, with white countertops and cabinets, maintaining a clean and bright setting. The lighting is clear and even, allowing the details of the hand and the wooden tool to be seen distinctly. A text overlay, "Real birch,", introduces the material of the new product.
0:20wooden spatula details
This scene is a close-up on the light-colored wooden spatula, held firmly but gently by the woman's hand against a softly blurred background. The spatula's smooth, natural birch wood grain is clearly visible, showcasing its quality and craftsmanship. The paddle end of the spatula is flat and wide, designed for versatile cooking. The woman's hand, with its pale pink manicured nails, provides a clean contrast to the warm, natural wood. The lighting is soft and diffused, highlighting the texture and integrity of the wood. A text overlay, "naturally antimicrobial,", emphasizes a key benefit of the product.
0:21placing spatula back
A close-up shot captures the woman's hand as she carefully places the wooden spatula back into the white, minimalist utensil holder, alongside other matching wooden kitchen tools. The utensils are clean and uniform in their light wood tone, suggesting a cohesive set. The action is precise and gentle, indicating care for the new tools. The background, consisting of parts of the kitchen counter and blurred white cabinets, remains clean and uncluttered. The lighting is bright and consistent, illuminating the smooth surfaces of the wooden utensils. A text overlay, "nothing breaking down", reinforces the durability and safety claims of the product.
0:23caraway cutting boards set
The shot presents a close-up of a collection of new, light-colored wooden cutting boards, neatly organized within a sleek, light grey stand on a pristine white kitchen countertop. The set includes boards of varying sizes, all featuring a smooth, natural wood finish that appears clean and undamaged. The minimalist design of the stand and the boards themselves convey a sense of modern functionality. The background is a blurred, bright kitchen environment with white cabinetry. The lighting is soft and even, highlighting the clean, natural aesthetic of the Caraway products. A text overlay, "These cutting boards", introduces the next product feature.
0:24caraway logo on cutting board
This close-up shot features a woman's finger, with a pale pink manicure, pointing directly at the subtly engraved "Caraway" logo on the smooth, light-colored wooden cutting board. The wood grain of the board is distinct but gentle, and the surface appears perfectly smooth and unmarred, a stark contrast to the scratched plastic board shown earlier. The logo is discreetly placed, adding a touch of branding without being overly prominent. The background is completely out of focus, ensuring that the viewer's attention is drawn to the product's quality and brand. Bright, soft lighting illuminates the board and the hand. Text overlay: "aren't harboring bacteria".
0:25chopping potatoes wooden board
An overhead close-up shot of two hands, presumably the woman's, using a silver knife to chop small, yellow potatoes on a light-colored wooden cutting board. Some potatoes are whole, others are already diced into cubes, indicating careful food preparation. The board appears clean and smooth, suggesting it is well-suited for chopping. The lighting is bright and functional, highlighting the food preparation, casting minimal shadows. The overall color palette is warm with the yellow of the potatoes and the natural wood tone of the board. A text overlay, "and naturally antimicrobial.", highlights an important feature of the wooden board.
0:28stir frying green beans
This close-up shot showcases a cooking process: vibrant green beans being stir-fried in a light grey, ceramic-coated non-stick pan. The pan rests on a stainless steel gas stovetop, with visible blue flames licking beneath it, indicating active cooking. A wooden spatula, similar in style to the one presented earlier, is actively used to toss and mix the beans within the pan, ensuring even cooking. The beans are fresh and appear to be sizzling in a small amount of oil or liquid. In the background, a white pot and other blurred elements of a modern kitchen are visible. The lighting is bright, creating a clear and appetizing view of the cooking process. Text overlay: "And these birch wood utensils?".
0:32automatic trash can
A medium shot captures a modern, sleek stainless steel automatic trash can positioned next to a white kitchen island. The lid of the trash can elegantly opens upward on its own, revealing a dark interior with a silver-lined trash bag, then smoothly closes back down, demonstrating its automated functionality. The action is fluid and quiet. The background shows a continuation of the bright, clean kitchen environment, with white cabinetry and a light-colored countertop. The overall impression is one of efficiency and cleanliness. The lighting is bright and even, highlighting the reflective surface of the trash can. Text overlay: "Prep, cook, and serve a delicious meal without the toxins.", wraps up the product benefits.
0:36woman with wooden spatula
A medium shot features the woman from earlier, now beaming a wide, enthusiastic smile directly at the camera. She holds up a light-colored wooden spatula in her right hand, showcasing it as a key component of the Caraway collection. She is positioned behind the white kitchen island where the Caraway prep collection (utensils and cutting boards) is neatly displayed. Her long wavy brown hair frames her face. The kitchen background is bright and clean, with white cabinets and counter. The lighting is bright and inviting, highlighting her joyful expression. Text overlay: "Caraway's Prep Collection", introduces the final product showcase.
0:38caraway full collection showcase
In a medium shot, the woman stands behind the white kitchen island, her face illuminated by bright, even lighting, radiating a joyful and confident smile directly towards the camera. The entire Caraway Prep Collection is artfully arranged on the island in front of her, forming a cohesive and appealing display. This includes the white utensil holder filled with various light-colored wooden tools and a multi-tiered stand showcasing several smooth, wooden cutting boards. The background remains the modern, clean kitchen with white cabinets and a light countertop, reinforcing the product's integration into a contemporary home. Text overlays transition through: "does it all.", "And their Black Friday Sale is finally here.", and finally, "Upgrade now and save up to 20% off sitewide.", serving as a call to action.
