0:00opening value proposition A vibrant, bright green background dominates the frame. At the top left, in white text, "MYTH VS. FACT" is displayed. To its right, the "HOME CHEF" logo is visible, stacked with "BY Kroger" underneath. A large white percentage "98%" is centrally positioned, followed by smaller white text "say Oven-Ready meals make meal prep and clean up". The word "easier" animates in to complete the sentence. In the lower-left quadrant, a dark green, star-shaped graphic contains white text "$4.99 per serving" with smaller white text "+ free dessert for life* + free shipping" beneath it. The asterisks indicate small white disclaimer text at the very bottom of the screen, reading "Of Home Chef customers surveyed who reported ordering Oven-Ready meals. *One free dessert item per order with an active subscription". The main visual element is a silver, rectangular oven-ready meal tray positioned diagonally in the lower right, showcasing two perfectly seared steak fillets topped with a creamy sauce and fresh chives, alongside a colorful side dish of yellow corn kernels mixed with diced red peppers and what appears to be scallions. The lighting is bright and even, highlighting the textures of the food. The overall mood is positive and informative.
0:09myth vs fact meal prep The scene is divided into a dynamic four-quadrant composition. The top-left quadrant is a solid, vibrant green, featuring the white text "MYTH" at the top and "Meal prep is hard" below it. The bottom-left quadrant is filled with a close-up, overhead shot of a large pile of fresh, ripe, glossy red tomatoes, creating a striking contrast with the green. The top-right quadrant is dominated by a tight, overhead shot of a heap of crisp, bright green string beans. The bottom-right quadrant is initially solid green. Centrally overlaid across the four quadrants, but predominantly over the bottom two, is a silver rectangular oven-ready meal tray. This tray contains two perfectly baked salmon fillets, seasoned with herbs, resting on a bed of green string beans, with a side of small, round, reddish-brown legumes or beans. The lighting is natural and bright, enhancing the fresh appearance of the ingredients. As the scene progresses, the "FACT" label appears in white text on the bottom-right green quadrant, followed by more white text animating in: "Oven-Ready meals are an easy-prep solution for tasty weeknight meals". The overall color palette is a fresh mix of greens and reds, creating an appealing and healthy impression.
0:17myth vs fact clean up The scene opens with a solid, vibrant green background. At the top, a green rectangle with white text "FACT" is centered, followed by larger white text stating: "Oven-Ready meals cook entirely in a recyclable oven-save tin. That means no dishes!". After a brief pause, the white text "MYTH You still need to clean pots and pans" appears below the "FACT" statement, then the "FACT" statement quickly updates to reinforce the ease of clean-up. A silver, rectangular oven-ready meal tray is then introduced, centrally placed against the green background. This meal consists of two succulent chicken breasts topped with a generous layer of reddish-orange breading or seasoning, accompanied by a medley of diced red potatoes, yellow corn kernels, and melted cheese, suggesting a comforting and hearty dish. The lighting is bright and even, highlighting the meal's textures and colors. Subsequently, three white text bubbles containing customer reviews slide onto the screen: one from the top left, one from the bottom right, and one from the bottom left, overlapping slightly. Each review displays a 5-star rating and positive feedback about the meal. The camera maintains a static, overhead perspective throughout, focusing on the meal and the informational text.
0:29myth vs fact pricing cta The scene features a solid, rich green background. At the top left, white text reads "MYTH Oven-Ready meals are expensive". Below this, another white text box with a green background states "FACT You can get meals starting at". An animated white arrow then appears, pointing towards the right. Centrally positioned against the green backdrop is a silver, rectangular oven-ready meal tray, presenting two perfectly cooked steak fillets, each garnished with fresh green chives. They are served alongside a vibrant bed of shredded green brussels sprouts and several small, roasted red potatoes. The food is evenly lit, making it look appealing and fresh. To the right of the meal tray, the green star-shaped graphic from the first scene reappears, containing "$4.99 per serving" in white text, with smaller text "+ free dessert for life* + free shipping" beneath it. At the bottom right, small white disclaimer text reads "*One free dessert item per order with an active subscription". The camera maintains a static, overhead shot throughout, emphasizing the meal and the pricing information. The overall aesthetic is clean, direct, and persuasive, reinforcing the value proposition.
